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Indian apple sector wary of Iranian imports

Indian apple sector wary of Iranian imports Hill State Horticulture Forum © Greater Kashmir

These Indian farmers formed the Hill State Horticulture Forum. © Greater Kashmir

 

Apple growers of Himachal Pradesh, Jammu and Kashmir and Uttarakhand have grouped together to fight the alleged smuggling of Iranian apple into Indian markets. These farmers have formed the Hill State Horticulture Forum to raise their concerns. The president of the Fruits, Vegetables and Flowers Growers Association of Himachal Pradesh, Harish Chauhan, alleges that Iranian apples are being brought into India through Afghanistan without paying the required import duties. “We have decided to come on a platform to fight this threat. Along with the apple growers, small CA store owners, arhtiyas and other stakeholders in the apple business, too, will be roped in. We will raise the matter with the Central Government as well as our state governments,” said Chauhan.

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Ambrosia ™, stronger and more attractive than ever

Ambrosia ™, stronger and more attractive than ever

Although Ambrosia ™ is in the middle of its campaign, it can already be said that it has been a real success. More than ever, Ambrosia apples are in Spanish homes, positioning themselves as club apples and exceptional fruits.

Through a 360º communication campaign, orchestrated throughout the country, Ambrosia ™ is fulfilling its objective of reinforcing its presence and notoriety, linking a fresh, dynamic and fun image.

For yet another year, Ambrosia ™ has opted to reward the commitment of its most loyal customers with a campaign full of gifts and raffles. The high participation rate in these raffles clearly demonstrates the interest and enthusiasm of consumers for the prizes offered by the brand, which are a Thermomix, an Ipad and an Amazon gift card worth 100 euros. They will have until April 30, 2021 to participate and increase their chances of winning one of these magnificent prizes.

Meanwhile, the brand’s renewed image presented at the beginning of the campaign has been widely accepted by consumers, who, apart from feeling identified with the brand’s values, share with Ambrosia ™ the desire to lead a healthy lifestyle and to enjoy every moment of the day.

By publishing healthy recipes on its website, Ambrosia ™ has proven to be a valuable ally in balanced diets, low in calories, rich in vitamins and nutrients.

Likewise, its collaboration with renowned influencers in the gastronomic sector and its posts on social networks, have allowed it to achieve greater interaction from its consumers. Ambrosia ™ will continue to surprise fans with new giveaways and giveaways throughout the campaign.

But without a doubt, the star action of this campaign has been the premiere of its first television ad lasting 20 seconds aired nationwide. Thanks to these prime time ads, it has been possible to increase brand awareness and place Ambrosia ™ in the top of mind of consumers.

Ambrosia ™ will continue to air its television ad in early March and, as a novelty, will sponsor the most popular television programmes of the moment.

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Melinda and Novamont team up for circular bio-economy

Melinda and Novamont team up for circular bio-economy © Melinda and Novamont

© Melinda and Novamont

 

Melinda and Novamont have teamed up to launch a more sustainable form of packaging. Begun last October, general director of Melinda, Paolo Gerevini, said the strategy is aimed at defining “who we are and what we want to become”. The totally compostable solution for organic apples that comes from Melinda’s processing waste.

Managing director of Novamont, Catia Bastioli, said: “We thank Melinda and La Trentina for choosing to experiment with us on pioneering solutions to regenerate natural resources. This collaboration in the field of the circular bioeconomy allows us to learn by doing.”

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Ambrosia™ delights our palates with tasty apple-starring recipes

Ambrosia ™ delights our palates with tasty apple-starring recipes
Photos: Ambrosia™

Ambrosia™ delights our palates with tasty apple-starring recipes.

Through this initiative, Ambrosia ™ invites us to discover different ways to consume its delicious apples throughout the day, in line with the message of its new campaign: Ambrosia ™ You are divine!

Available on its website divinambrosia.com, Ambrosia ™ offers us a selection of recipes for every moment of the day, with which we can learn to take care of ourselves without giving up the pleasure of exquisitely tasting apples.

Crispy and sweet, the Ambrosia ™ apple has burst onto the club apple market thanks its excellent flavour. A favourite among kids and an inseparable companion in the kitchen, it offers a delicious snack and a star of countless recipes.

In addition to being delicious, Ambrosia ™ is a valuable ally in balanced diets, low in calories, rich in vitamins and supernutrients.

With a nutritional profile to match its flavour, Ambrosia ™ feels good on the inside and its results are visible to the naked eye.

In addition to delighting us with exquisite recipes shared on its website and social networks, Ambrosia ™ will continue its television campaign this month with 20-second ads on Spain’s main national networks.

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First Polish apples land in Taiwan

First Polish apples land in Taiwan © Eurofresh Distribution

© Eurofresh Distribution

 

Taiwanese consumers are to get their first taste of Polish apples, following the arrival of a trial shipment last week. Head of sales of Polish fruit exporter Galster, Mateusz Wajnert, said: “On Wednesday 9th December, the first trial box with apples from our orchards, containing Gala Royal apples arrived. After the arrival, the produce was checked for flavour and the feedback has been positive. This means the next thing on our list is to send an actual container shipment to Taiwan and find some good cooperation with Taiwanese fruit importers. It’s been a lot of hard work, wading through a series of phytosanitary documents, but we hope this will all be worth it in the end. We would like to slowly start, trying a couple of containers to get to know the expectations of our Taiwanese customer a little better.”

If all goes well, more containers will be sent next season.

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Pinkids® takes on the colours of the animated film Trolls World Tour

Pinkids® takes on the colours of the animated film Trolls World Tour
Photo: Pink Lady

For the new season, Pinkids® apples will put on the colours of the Trolls World Tour licence to support their stepping-up. Over the past five years, Pinkids® have been an unfailing success, with a 238% increase in volumes sold between 2015 and 2020.

This campaign is part of a strategy of partnerships with high-profile licences initiated several years ago; this initiative has helped PinKids® be perceived as a dynamic brand and as a strong value by retailers and attractive by consumers.

In concrete terms, on the shelves, this partnership will take the form of a customised packaging range and of plates of stickers showing the characters offered in each pack.

This launch is also served by social networks and the launch of an online contest, with no purchase obligation, until 31 January to try to win a bundle of Trolls themed goodies, including a Nintendo Switch.

 

 

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First Arrivals of Apples from Serbia to India

First Arrivals of Apples from Serbia to India

                                                                                                                                                                              Press Release

In association with COPA- Cooperative of Pannonian Apples, Serbia’s leading apple exporter, to bring a premium variety of apples from Serbia to India for the first time

Mumbai, Nov 2, 2020: Biting into crisp, juicy and delicious apples is an experience one wants to enjoy every day! Once again, in its bid to delight apple lovers, IG International, India’s largest fresh fruit importer has entered into an association with COPA- Cooperative of Pannonian Apples, Serbia’s leading global apple exporter, to get the taste of Serbian Apples in India for the very first time.

Serbia is a large producer and exporter of quality fruits and vegetables, and many Agricultural goods. Serbia has vast orchards and has large cold storage facilities Which enables exports of even frozen fruits and vegetables.

COPA is a newly founded cooperative created by merging Južni Banat and ATOS FRUCTUM, two Serbian companies dealing with the production of apples. It was founded with the desire to offer top-notch Pannonian apples to foreign markets.

Mr. Tarun Arora, Director – IG International Pvt. Ltd, said, “IG International has always been at the forefront of bringing the best quality of global and exotic fruits to India. Driven by our commitment to offer the best to the palate and diets of Indian fruit enthusiasts, we are pleased to now source Apples from Serbia for our Indian customers. The move is aimed at meeting and exceeding the expectations of Indian consumers in terms of taste, quality and value.We look forward to welcoming the first arrivals”

Mr. Taizun Patheria -Hon. Consul of the Republic of Serbia, said, “The Honorary Consulate of Serbia, presents its compliments to IG International Mumbai and are happy to announce that the first export of Apples from Serbia is expected to reach India during mid-Nov.2020.

IG International has led the way, with Mr.G.C.Arora (Chairman) visiting Serbia to take This forward and have now successfully made the first Import from the Serbian producer COPA, Belgrade.

We wish IG International greater and greater success and The Honorary Consulate of Serbia, avails itself of this opportunity to renew IG International Mumbai and its staff, the assurance of its highest considerations.”

About IG International Pvt. Ltd. (IG)

IG International is essentially a group of 14 companies and has 50 years of experience behind them. They supply the demand for the best quality fresh produce. Importing fresh produce is their core activity.

With time, IGIPL is now the leader in the industry of imported fresh fruits. IGIPL now handles fresh fruits in volumes of 3500 – 4000 sq feet3 refrigerated containers. The produce comes from 22 countries from all across the globe. 28 wholesale outlets from all across India manage the distribution of goods. With time, IGIPL is now the leader in the industry of imported fresh fruits. IGIPL now handles fresh fruits in volumes of 3500 – 4000 sq feet3 refrigerated containers. The produce comes from 22 countries from all across the globe. 28 wholesale outlets from all across India manage the distribution of goods. Their fleet comprises 50 refrigerated trailers and 50 refrigerated trucks. Each of the trailers has 40’ reefer containers.

 

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Surge in demand for organic apples in US

Surge in demand for organic apples in US © Eurofresh Distribution
© Eurofresh Distribution

 

There has been a bump in demand for organic apples in the US during the current pandemic. And there is no sign of the fruit’s popularity abating as we head into the autumn. Some companies are reporting growth of over 25% in sales of organic apples in the past four months. The organic varieties performing the best are Granny Smith, Gala, Fuji and Honeycrisp. However, sustainability may not be rising hand-in-hand with the popularity of organics in the apple segment. Due to hygiene concerns, there has also been increased demand for packaged apples. In fact, while pre-Covid, around 40% of all apple sales in the US were packaged, the proportion now stands at around 44%.

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Apples from Europe Campaign and the Covid-19 Situation

Apples from Europe Campaign and the Covid-19 Situation

According to the latest press release from the Association of Polish Distributors Fruit and Vegetables “Fruit Union”, the situation related to the Covid-19 pandemic caused a sharp increase in the consumption of pre-packaged fruit and vegetables and a general increase in the consumption of fruit and vegetables.

During the meeting of the group of experts on the market of fruit and vegetables at the European Commission, it was noticed that the tendency to build stocks and buy prepackaged food with longer expiry dates during the first phase of the “lockdown” had an impact on the increased interest in fruit and vegetables. The opposite trend has been observed over time – increasing the consumption of organic food and buying local and organic food. Both trends had a positive impact on the European fruit and vegetable industry.

Experts said that “only in Germany, the turnover in the fresh food sector increased to EUR 6.8 million in March, an increase of 15% (10% is explained by higher volumes and 5% higher prices). There has also been an increase in the number of consumers purchasing local and organic products.”

There was an increase in retail sales by nearly 25%, but only partially compensated producers for the decline in sales in the HORECA channel, which was completely closed during the first months of the pandemic. At the same time, producers estimate that they incurred approximately EUR 1 billion in additional costs during the 2 months of the pandemic related to adapting production and logistics to Covid-19.

 

Source: Association of Polish Distributors/ Fruit and Vegetables “Unia Owocowa”
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Record sales of Pink Lady® apples in Spain

Record sales of Pink Lady® apples in Spain

Pink Lady® apples have enjoyed an excellent season in Spain, thanks to a combination of favourable conditions and consumer reliance on fresh and local products. The weather in Spain has been described by growers as “exceptionally favourable” for apple growing, which has translated into an outstanding quality and harvest.

The total volume of Pink Lady® apples harvested in Spain in the 2019-2020 season (produced in the Catalonian provinces of Lleida and Girona) amounts to 7 million kilos, 5.6 million apples sold, an increase of around 30% more than last season. It has also been the best season in terms of sales in the Iberian Peninsula, with the total figures taking into account those grown in Spain and those exported by France.

There is a growing trust from local retail chains in Pink Lady®, with the Spanish market firming as a dynamic market for the brand. Joan Serentil, manager of Fruilar, one of the largest fruit producers and distributors in Spain and certified brand licensee of Pink Lady®, identified a number of factors which have led to the bumper season. “We are talking about a campaign with an all-time record production; a season that, far from having been affected by the crisis in Europe, has stood out compared to previous years. We believe that it may be a result, among other factors, of better preparation on the part of the firm’s network of producers and distributors in Europe, as well as the increase in the consumption of fresh and local products in Spain during the lockdown.”

Spanish Pink Lady® production corresponds to 6% of total European production.