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CRISP, JUICY, READY FOR THE MOVIES: Kanzi apples are the secret stars on the red carpet

CRISP, JUICY, READY FOR THE MOVIES: Kanzi apples are the secret stars on the red carpet
Borgloon/Berlin, 23rd of February 2020



The Berlinale opened noticeably subdued on Friday in the shadow of the Hanau attacks. After a moving speech by the Governing Mayor of Berlin, Michael Müller, followed by a minute of silence, new Berlinale directors Mariette Rissenbeek and Carlo Chatrian insisted in their greeting that: “The Berlinale and Berlin are inseparable, because a dynamic city is the perfect platform for an international film festival. And as such this year we are bringing together again enthusiastic Berliners and guests from all over the world, in order to reflect on artistic and political issues.”

In competition this year at the Berlinale for the Golden and Silver Bears, 18 movies, including two German productions: the adaption of Alfred Döblin’s novel “Berlin Alexanderplatz“ directed by Afghan-German director Burhan Qurbani and “Undine”, the latest movie by resident Berlinale director Christian Petzold.

A special highlight will include an homage to Helen Mirren and presentation of an Honorary Golden Bear for her lifework. It will be awarded to one of the best known and most versatile actresses in British and international cinema.

Hollywood greats such as Sigourney Weaver, Cate Blanchett, Javier Bardem, Johnny Depp and Willem Dafoe have already been at the Berlinale and will be there again this year.

Between 21 and 23 February, among the famous celebrities like Johnny Depp and Cate Blanchett, one can also meet smart young men dressed in red in front of various film locations of the Berlinale.

Eve may have tempted Adam with the apple in the Garden of Eden but the Kanzi® Men make it all rather charming at the Berlinale. At the Berlinale, the delicious Kanzi® apples are present at the Berlinale VIP Club, press centre as well as in hotels and other distribution spots.

The juicy and healthy snack fits the international audience perfectly. Kanzi® is a global apple brand with a strong local presence. The apples are grown in 13 countries and six continents. In Europe, Kanzi® are grown in Germany, the Netherlands, Belgium, South Tyrol, Great-Britain, Austria and Switzerland. There are also cultivation areas in the USA, Australia, South Africa, New Zealand, Chile and Argentina.

“Thanks to this worldwide distribution and simultaneous presence in the key apple consumption regions, Kanzi® apples of outstanding quality are available all year round and yet 90 percent of all Kanzi® apples are bought and consumed in their respective home markets,” points CEO Dietmar Bahler out. This makes Kanzi® a suitable supplier for the international film festival, whose organisers emphasise: “Sustainability is perhaps the most pressing issue of our time and has been for years a main concern for the Berlinale.”

Berlinale Director, Mariette Rissenbeek, stresses that: “It is our great pleasure to welcome Kanzi® as a new partner of the Berlinale and to be able to offer a healthy snack to our festival guests. Thanks to the apples, our audience makes it through the festival full of vitamins.”

The Berlinale guests see it that way as well: Stefanie Fischer from Friedrichshain insists on biting into the red fruit: “Giving apples to visitors is a great idea and a delicious alternative to popcorn and other things you usually eat at the movie theatre.”

“The power of great taste” is not only a marketing slogan, it also describes Kanzi® very accurately. It certainly fits the diverse selection of the approximately 340 movies that are shown at the Berlinale.

The whole Kanzi® team is proud to be a tasty part of these events.

The slogan for the apple “The power of great taste” was showcased at the Berlinale 2020 on big screens on the red carpet at the Potsdamer Platz. The Kanzi® men distributed the delicious apples as healthy snacks in many venues at the Berlinale such as in cinemas, hotels, lounges and press centre.


More info:

Kanzi® apples were available for guests until the end of the Berlinale on 1 March in the press lounge as well as in many hotels around the Potsdamer Platz (Marriott, Scandic Berlin and The Mandala)

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YELLO® apple lands in Australia

Credit: VOG


Having already conquered Japan and Europe, the Shinano Gold variety crosses new frontiers. The innovative yello® club apple produced in South Tyrol exclusively by the VOG and VIP consortiums, will roll out an extensive expansion programme. At Fruit Logistica, the VOG and VIP consortiums signed an agreement with Montague Australia for the cultivation of Shinano Gold. More detailed tests are also being launched in the United States and South Africa.

Attending this important moment were the president of the VOG Consortium, Georg Kössler, the president of VIP, Thomas Oberhofer, representatives of Montague Australia, Scott Montague and Rowan Little, and Gerhard Dichgans, responsible for the project. “The sub-license foresees, for the moment, the cultivation of twenty-five hectares, although there is the option to extend the surface up to fifty hectares,” said Georg Kössler, speaking on behalf of the two consortiums, VOG and VIP.

“In Australia, the tests carried out have yielded very positive results,” said Scott Montague, of the Montague company, based in the state of Victoria, Australia. “The territory in which we have planted the first apple trees has proven to be especially suitable for growing this premium variety. This is why we have stipulated the sub-license agreement with VOG and VIP: so in Australia we can also produce the first quantities of yello®”.

As part of the extension of a test contract agreed with Nagano Prefecture in Japan, more Shinano Gold apple trees will be planted in the United States and South Africa. The tests will be carried out in collaboration with Columbia Fruit Packers and McDougall & Sons, two companies of Wenatchee, in the state of Washington (United States of America) and Fruitways Farming, company of Elgin (South Africa), three historical partners of VI.P and VOG within the International Pomefruit Alliance (IPA).

“This new apple has all the potential to change the segment of yellow-skinned apples: with its slightly exotic and tropical aroma, its crispy and juicy pulp, it responds to the demands of the modern consumer,” underlines Gerhard Dichgans, who has perfected the contract on behalf of VIP and VOG. “We have already registered the yello® brand in more than sixty countries and as of this year we began to expand its borders in a very concrete way throughout the world.”

The variety, marketed under the yello® brand, is called Shinano Gold and was developed in Japan, thanks to a development programme of the Nagano Experimentation Centre, which crossed the Golden Delicious and the Senshu.

yello® has a full yellow skin, a firm texture and a sweet, crispy and juicy heart. It also distinguishes itself by offering excellent conservability and a remarkable qualitative record. It was first marketed in Italy in November 2016. Thanks to the agreement with Nagano Prefecture, the worldwide exclusive production and marketing license belongs to VOG, the Consortium of Fruit and Fruit Cooperatives of Südtirol, and VIP, the Association of Fruit and Vegetable Producers of Val Venosta.

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Are South Koreans losing appetite for apples?

South Korea’s per capita apple consumption increased to 11.4 kilograms in 2015 from 7.5 kg in 2005, driven by the abundant apple crop (582,846 MT) and a growing public perception of apples as a healthy and nutritional fruit. However, since 2015, apple consumption has gradually decreased to 9.2 kilograms per capita due to increased competition with other imported fruits. In fact, between 2005 and 2015, South Korea’s fruit imports increased by 49% to 720,000 tons, following new FTAs with major fruit exporting countries such as Chile, the US, Australia, and New Zealand. 

As the ratio of small family (single or two family member households) increased steadily in recent years, food consumption trend also changed toward demand for more convenient and smaller packages of healthy and nutritional food products.

South Korea exports very few of its apples as domestic apple prices are more attractive to apple growers and demand remains strong. Currently, South Korean phytosanitary regulations do not allow fresh apple imports.

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Recovery of EU apple prices this season

Recovery of EU apple prices this season


EU apple prices during the ongoing campaign are significantly above the average for the past five years, due to the small crop. According to Wapa/Prognosfruit data, this campaign’s crop is down 20% from the preceding year and 11% below the 5-year average.  Compared to the challenging 2018/19 campaign (excess of supply in some Member States, especially in Poland), 2019/20 has seen a great recovery in the sector. EU apple stocks on 1st December 2019 were at their lowest level since 2012.

Although the average EU apple price this campaign is well above five-year average, there are some divergences between Member States. Poland’s prices have seen the greatest recovery. French apple prices are above average but lower than the preceding campaign, as the French crop is actually larger this season. Meanwhile, German prices were slightly above average and Italian prices have recovered gradually from a difficult end to the previous marketing year.

For prices to remain high, EU internal demand will need to stay high. A mild winter could thwart this aim by dampening demand.

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The quality Apples from Europe promotion campaign continues in Dubai

The quality Apples from Europe promotion campaign continues in Dubai

Promotional campaign “Strength of taste, vitamins and colors. Meet the quality of Apples from Europe” is gaining its momentum. This is due, among others, to the WOP Dubai (World of Perishables), which was attended by representatives of the Association of Polish fruit and vegetable distributors ‘Unia Owocowa’ and the Union of Polish fruit growers. The event took place from the 12th to the 14th November at the Dubai World Trade Center.

At the almost 50 meters stand, financed by the European Union, apple producers and distributors had the opportunity to meet with contractors not only from the Emirates, but also the entire Gulf region.

The experts from the Association “Fruit Union” gave also three lectures at the conference held in the frame of the Fair about the objectives and main activities of the campaign, characteristics, production and logistics of European apples and the process certification of exported fruit.

Foreword by Ms. Katarzyna Rzeźniczek, First Counselor of the Polish Embassy in Abu Dhabi, Representative of the Ministry of Agriculture and Rural Development, gave the event greater prestige. Large audience – key importers and distributors of fruit, the most important representatives of the UAE media, as well as representatives of such important institutions as Dubai Municipality, – listened to every presentation with the great interest.

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Limburg pip fruit sector demands government action

Limburg pip fruit sector demands government action


The Russian embargo on apples and pears has taken its toll on the Limburg pip fruit sector, which lost 40% of its market in one fell swoop, while also coming up against stronger competition from other European Member States like Poland. The adverse weather conditions of the past four years have not helped either. The 2019 season saw poor pricing for apples and pears, with a 51% fall in apple prices and 43% drop in pear prices.

The region’s pip fruit sector has not stood still however. Two years ago, fourteen actors signed the ‘Flemish strategy for the pip fruit sector’, an action plan that focuses on profitability, quality and research and contains nineteen action points. Unfortunately, the implementation of this action plan has been difficult, not least due to a lack of consensus between the various partners. The sector is now calling for government action to assess what support measures have been given by the EU to the Limburg pip fruit growers since the Russian embargo and how pricing has been affected.


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Global apple crop shrinks in 2018 due to smaller Chinese crop

Global apple crop shrinks in 2018 due to smaller Chinese crop

The world’s apple markets in 2018 look rather to different to those of 2017 as they adapt to trade disputes and weather-related booms and shortages.


Despite a strong EU fresh crop, global fresh apple production fell 9% to 68.7 million tons in 2018/19 due to weather-related losses in the world’s largest producing country, China, according to USDA data. The lower quality product led to an 8% fall in exported volumes to 5.7 million tons and a rise in volumes for processing, at the expense of apples for consumption. China remains the world’s largest exporter, followed by the US and Italy. Germany is the world’s largest apple importer, followed by Russia and the UK.


With China’s crop shrinking 25% to 31.0 million tons (its lowest level in nine years), exports were down by nearly a third to 880,000 tons. To compensate for the smaller domestic crop, imports rose 19% to 75,000 tons. While the US remains China’s top Northern Hemisphere supplier, the 50-percent retaliatory trade tariff imposed on US apples is opening up opportunities for other sources. Indeed, greater volumes arrived this year from New Zealand and the EU, which more than offset the lower supplies from the US.

In the EU, after a bad 2017/18, the 2018/19 crop was up 40% to 14.0 million tons thanks to increases in production area and productivity. With greater availability, the EU saw a 71% surge in its exports to 1.2 million tons and a fall in imports to 470,000 tons. There was a particularly large jump in shipments to Egypt and India, with the latter currently imposing a ban on Chinese apples for phytosanitary reasons.

US production is expected to fall 0.75% to 5.0 million due to a slightly smaller crop in Washington.  Trade disputes are taking their toll on US apple exports, with Mexico and India both imposing retaliatory tariffs. This is expected to have induced a fall of almost 25% in shipments to 760,000 tons. Meanwhile, imports to the US are expected to be up to 160,000 tons due to higher shipments from Southern Hemisphere suppliers New Zealand and Chile.

Turkey’s crop increased 9% to 3.0 million tons due to favourable growing conditions. This should lead to a 26% jump in exports to 240,000, with the Iraqi market becoming an ever more important destination.

India’s apple sector has recovered from a bad 2017/18, with a rise of 21% in its crop size to 2.3 million tons. Despite experiencing a major shift in its sources of imported apples, volumes remained stable at 245,000 tons, with higher shipments from the EU, New Zealand and Chile offsetting the lack of imports from China and lower supplies from the US.  

Russia’s apple sector has undergone a major restructuring in recent years thanks to government support for agricultural production. Apple output rose 10% to 1.5 million tons as commercial orchards become more productive. With domestic production rising and lower shipments from China, imports dropped 7.4% to 795,000 tons.

In Chile, unfavourable growing conditions led to a slight shrinkage in the country’s crop size to 1.3 million tons. Lower availability led to a 5% drop in exports to 739,000 tons.

South Africa’s apple production continues its slow recovery from years of drought, with production up 6.3% to 840,000 thanks to better irrigation water and growing conditions. Exports are set to surge 20% to 540,000 tons.

In Mexico, late frosts led to a fall in output for the third consecutive campaign, with volumes down 7% to 660,000 tons. Despite the lower domestic supplies, imports were down to 240,000 tons due to the retaliatory tariff imposed on US apple imports between June 2018 and May 2019.

New Zealand’s production contracted 2.5% to 560,000 tons due to smaller calibre fruit. The country’s apple production area is expanding by around 4% each year.  Exports are stable at 370,000 tons, as higher volumes to Vietnam offset smaller deliveries to the EU.

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China and EU experience contrasting apple crops

China and EU experience contrasting apple crops, credit: Calvados Tourisme (
Credit: Calvados Tourisme (



The global apple crop is expected to be at its lowest for eight years, down 9% to 68.7 million tons, according to FAS/USDA data. The slump is mainly due to China’s substantial weather-afflicted campaign, which more than offsets gains in the EU. China’s crop size is forecast to drop 25% to 31 million tons – nine-year low. The smaller output is set to lead to a fall in exports of around a third, to 880,000 tons, while imports are expected to rise 20% to 75,000, with the greatest increase constituted by shipments from New Zealand and the EU, which more than offset lower supplies from the US. Despite the ongoing trade war with China, which has resulted in a 50% retaliatory tariff, the US remains China’s top Northern Hemisphere. 

The EU apple crop looks very different from last year’s, and is set to rebound from last year’s weather-damaged campaign. Volumes are up 40% to 14 million tons. The higher supplies have spurred a massive increase in exports to Egypt and India, with total shipments reaching 1.2 million tons. Meanwhile, imports to the EU are projected to drop markedly.

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EU apple crop contracts 19%

EU apple crop contracts 19%


EU apple production in 2019/20 is expected to be down 19% from the record harvest registered in 2018/19 and 3% lower than the average of the previous ten years, according to data published by FAS EU. The picture varies across the continent. drop is due to a combination of late spring frosts (Czech Republic, Germany, Poland, Hungary), poor pollination (Hungary, Romania), drought/heat (Austria, Poland, UK), and hail damage (Hungary, Greece). France, Spain, Portugal, the Netherlands, and Bulgaria all reported higher production than in 2018/19. Spain and Portugal enjoyed a wetter and cooler season than usual, while there was also more rain in the Netherlands than in 2018.

Growing area is slowly contracting in Poland, Belgium, and the Netherlands, due to lack of profitability, particularly given the ongoing Russian import ban. A heatwave at the end of June combined with a lack of rain lead to a reduced fruit size in early varieties, while later varieties that benefitted from later rains show a normal size distribution.  Fruit quality is reported as good.

Commercial apple production in the EU exceeds 10,000 tons, consisting of around 25 varieties, the main ones being Golden Delicious, Gala, and Jonagold types (Jonagold, Jonagored, Red Jonaprince).  Golden Delicious is the main variety grown in Italy, France, Spain, and Portugal, while Jonagold is dominant in Germany and Belgium. Idared is the number-one variety in Poland and Hungary. New varieties are gaining ground, such as Pink Lady, Kanzi, Rubens, Tentation, and Kiku. The countries with the highest proportion of new varieties are Slovakia (13%), the Netherlands (12%), and the UK (10%).

TAGS: EU, apple, 2019/20

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BlueWhale, 50 years celebration of the leading French apple brand

BlueWhale, 50 years celebration of the leading French apple brand

Ceremony launched by president Christophe Belloc & CEO Alain Vialaret .. More than 700 delegates invited from more then 20 countries, inclusive customers from Bengladesh, India, China ..
Oldest Blue Whale customer since 72 Farzana Trading rewarded for its dedication and loyalty helped promoted brand worlwide until remoted places.
50 years of innovation at BlueWhale, satisfying more than 60 countries, today 270,000 tons, €275 millions and 2000 employees. Objective of 7% annual growth to double turnover over the next 10 years.
Also, BlueWhale lauched ‘Cultivate the Good’ the new brand and slogan of the French apple export leader for the next 10 years.