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First Polish apples land in Taiwan

First Polish apples land in Taiwan © Eurofresh Distribution

© Eurofresh Distribution


Taiwanese consumers are to get their first taste of Polish apples, following the arrival of a trial shipment last week. Head of sales of Polish fruit exporter Galster, Mateusz Wajnert, said: “On Wednesday 9th December, the first trial box with apples from our orchards, containing Gala Royal apples arrived. After the arrival, the produce was checked for flavour and the feedback has been positive. This means the next thing on our list is to send an actual container shipment to Taiwan and find some good cooperation with Taiwanese fruit importers. It’s been a lot of hard work, wading through a series of phytosanitary documents, but we hope this will all be worth it in the end. We would like to slowly start, trying a couple of containers to get to know the expectations of our Taiwanese customer a little better.”

If all goes well, more containers will be sent next season.

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Taiwan’s love story with fruit remains undiminished

Taiwan’s love story with fruit remains undiminished


Taiwan is expected to import up to 15,000 tons of peaches and nectarines in 2020, mainly from the US and Chile, according to USDA data. Taiwan’s own domestic peach and nectarine crop is forecast to be up 18% to 19,000 tons in 2020 thanks to generally favourable growing condition and orchards reaching maturity. Taichung and Taoyuan remain the largest producing regions, accounting for almost 80% of domestic production. Taoyuan mainly produces early sweet varieties, including honey peaches at the higher altitudes.

The Taiwanese are among the world’s largest fruit consumers. Wholesale chains have a strong preference for imported products because of their competitive prices compared to domestic production. Both the local sweet peaches and the honey peaches are considered premium fruits due to their taste and appearance. The honey peach is a local variety that stays on the tree until the end of the season when the weather gets colder and the sugars increase rapidly and the acids decrease. They often sell for ten times the price of regular peaches in retail.

Still, both the imported and domestic peaches from Taiwan are highly dependent on consumer whims. They will not hesitate to buy the most price-competitive fruit, but are not brand loyal. Total fruit consumption therefore continues to grow, but there is little loyalty to a particular variety.

Meanwhile, cherry imports are slightly higher than last year, at 12,000 tons, with few negative Covid-related effects observed on consumption patterns.

Photo: USDA

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Taiwan Smart Agriweek 2020 postponed until December



The organisers of the Taiwan Smart Agriweek, originally scheduled to take place September 3-5, announced that the event will now take place on December 3-5, 2020 at Taipei Nangang Exhibition Hall, Hall 1. The decision has been made after after careful consideration for the safety and health of the participants while being compliant to government regulations for border control regarding the pandemic.

In order to continue to help their exhibitors to expand their international business opportunities, all exhibitors participating in 2020 will have free access to their online matchmaking platform to interact with their international buyers. It will improve the precision and timing for all business deals.

Throughout the duration of the show, the show organisers will provide a comprehensive value added service that combines both online and offline business opportunities, including but a non limited access to Virtual Business Matching, Virtual Expo, Virtual Conference to keep the market booming after the pandemic.

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Carrefour expands Taiwan network with takeover

Carrefour expands Taiwan network with takeover

Carrefour is expanding its presence in Taiwan, just as it pulls out of China. The French retailer announced an agreement to acquire Wellcome Taiwan, consolidating its position as the leading multi-format food retailer in Taiwan. As part of the agreement, Carrefour will acquire 224 proximity stores in quality locations (199 Wellcome – average sales area of 420 sq. m – and 25 Jasons – average sales area of 820 sq. m) as well as a warehouse (including ownership of the real estate and land). By combining these businesses, it is expected that both customers and team members will benefit from the group’s greater strength and scale, with a resulting boost in quality, prices, and service. The transaction is expected to be closed by the end of 2020.

Wellcome brings recognised expertise in fresh produce and will contribute to the development of food e-commerce, with each store becoming a new pick-up point for online orders. Carrefour plans to convert the Wellcome stores to the Market banner within 12 months after the closing of the transaction, and then convert Jasons stores to a Carrefour premium banner. 

The estimated cost of the acquisition is €97 million euros. Wellcome Taiwan posted net sales of around €390 million in 2019. Carrefour is accelerating the development of its network in Taiwan in the fast-growing proximity format, making it second largest player in this format. Carrefour currently operates 137 stores in Taiwan, including 69 proximity stores under the Market banner. The Group posted net sales in the country of €1.97billion in 2019.

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US and Taiwan seal organic equivalence agreement

US and Taiwan seal organic equivalence agreement


The American Institute in Taiwan and the Taipei Economic and Cultural Representative Office in the United States signed and exchanged letters on behalf of the United States and Taiwan inaugurating a new organic equivalence arrangement. The agreement, which comes into effect as of May 30, 2020, allows organic products certified in the United States or Taiwan to be sold as organic in either market. It covers products certified to the U.S. Department of Agriculture organic regulations or Taiwan organic regulations that are grown or produced in the United States or Taiwan; or have their final processing or packaging in the United States or Taiwan.

U.S. Under Secretary Greg Ibach said, “This equivalence arrangement streamlines trade in certified organic goods with Taiwan, a key international partner in the organic market sector. This arrangement protects and increases access for American organic farmers, ranchers, and businesses to the fifth largest U.S. export market for USDA certified organic products.”

It eliminates the need for organic operators to have separate organic certification to the U.S. and Taiwan standards, which avoids a double set of fees, inspections, and paperwork. Equivalence paves the way for the expansion of existing fresh fruit, vegetable, and processed food trade and provides new market access opportunities for organic livestock and other products. The arrangement also allows U.S.-based organic food processors to source Taiwan certified organic ingredients, increasing the range of organic products available to consumers.

Taiwan is the fifth largest export market for U.S. organic products, with sales approaching $92 million in 2019 and is forecast to grow by almost 50 percent over the next five years, based on Organic Trade Association and USDA analyses. Expanding the AIT/TECRO trade arrangement provides U.S. organic farmers and processors continued access to this significant market. The U.S. currently maintains organic equivalence arrangements with Canada, the European Union, Japan, South Korea and Switzerland.

TAGS: organic, arrangement, equivalence, US, Taiwan 

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Attendees from over 20 countries at 2019 Taiwan Smart Agriweek 

Attendees from over 20 countries at 2019 Taiwan Smart Agriweek 

The 2019 Taiwan Smart Agriweek hosted by Wesexpo at the Kaohsiung Exhibition Center from September 26th to 28th featured four exhibition areas, which displayed smart agricultural facilities, smart agricultural solutions, eco-friendly agricultural materials, innovative exported agricultural machinery, exported flower boutiques, exquisite Taiwanese fruit and vegetable brands, smart logistics, preservation and cold chain services. This year, the exhibition created a Special Zone for Youth Farmers, and invited the top 100 youth farmers to share their experiences of Taiwan agricultural development and competitive technology. 

Online pre-matching platform makes 300+ appointments

The exhibition was awarded the new exhibition subsidy by the Bureau of Foreign Trade. The pre-expo online matching platform carefully targeted suitable domestic and foreign buyers, including well-known Taiwanese manufacturers such as Okuma, ETUOH, and Tsuen Chen.

30 years of cold chain know-how in Asia

Taiwan is Asia’s second best practices market after Japan in terms of cold chain solutions. Cold chain solution companies in Taiwan offer lower prices, customised solutions and e-commerce cold chain solutions, especially for convenient stores and online platforms. Michael Wang, secretary general of the Taiwan Cold Chain Association, said, “We have challenges to overcome in order to develop our cold chain industry, particularly in relation to external factors, like regional standards, small talent pool/talent training, market awareness.” The target is to help member companies build global networks.

Kaohsiung’s fruit sales up 80% 

Fruit sales are much stronger in 2019 than in 2018. The “Best of Kaohsiung” brand of the Agriculture Bureau of the Kaohsiung City Government has so far this year reached 96.18 million tons, worth NT ¥280 million. Around 80% of the revenues come from the mainland China market. The most popular fruits are pineapple, wax apple and guava. 

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Taiwan’s peach crop contracts 25%

Taiwan’s peach crop contracts 25%


Taiwan’s peach and nectarine crop is predicted to contract 25% in 2019 to 17,000 tons, due to quality issues and lower domestic demand. The lower quality of this year’s crop has resulted in lower prices for domestic sweet and honey varieties. Similar problems last year led to farmers abandoning a portion of their crops. Peaches and nectarine seedling area is expected to expand, but not by enough to compensate for the damage caused during the 2016 typhoon season. In fact, total harvest area is predicted to decrease from 2,075ha in 2018 to 2,060ha in 2019. Besides facing severe weather problems, in recent times, growers have also faced labour shortages.

Peach and nectarine imports to Taiwan are estimated to remain at 15,000 tons in 2019. The country’s two main suppliers are the US (79%) and Chile. Issues with Chilean production have led to a 12% increase in imports from the US, to 10,856 tons.

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Taiwan International Agricultural Week as an intermediary towards new south bound business opportunities


Taiwan possesses a variety of fruit and vegetable breeding and cultivating hinge techniques, and is also the leading country in agricultural research and development in the sub-tropical climate. We welcome you to the upcoming Taiwan agricultural week from 9th to 11th in November, to witness the extraordinary and advance Taiwan agricultural industry.

Organized by MY EXHIBITION and with associated partners together, the convention withheld multiple themes, including the “Taiwan treasure: Antrodia cinnamomea theme.” held by Antrodia cinnamomea Association of Taiwan Treasure. The “IOT intelligent farming theme” held by UAS Industry Alliance Committee. The “Applied Cold chain logistics theme” held by Global logistics Council of Taiwan. The “Natural Organics theme” held by the Association of Taiwan Organic Agriculture Promotion. Altogether providing popular and eye-catching topics for the exposition, attracting buyers attention, therefore expanding business opportunities.

MY EXHIBITION stated this year’s main scheme will be focusing on “Sustainable Agriculture”. Besides of co-hosting the international forum on “Agricultural technology innovation and prospect – Cycle, Sharing and Intelligence” with Taiwan Institute of Economic Research, MY EXHIBITION also withhold the “Business model of LED plant factory in Taiwan” and “Cold logistics as solution in farming produce” seminar with the Photonics Industry & Technology Development Association and Global Logistics Council of Taiwan. To explore future trends with experts from all fields, and to assist all participants to create new commercial chains and to elevate agricultural market competitiveness.

During the exposition, related activities will be held. This includes “one-on-one procurement meetings”, “Innovative Products and Technology Presentation”, “VCA -Vegan Cuisine Award by TAW”, and a variety of interesting activities which will deeply promote marketing values for every exhibitor. MY EXHIBITION also reach out to potential merchants of the countries according to Taiwan’s “new southbound Policy” brought out by the administrator. Both the agriculture and fishery exhibits combined, inviting 350 international traders to Taiwan, boosting arrangements between participants. Attracting an estimate of 5,500 Taiwan and international traders visiting and facilitating purchase opportunities.

The 2017 Taiwan agricultural week is a platform which demonstrates Taiwan’s refined agricultural industry, in which connects global traders to elevate business cooperations worldwide. During the 3-day exhibition, guests can have entry by exchanging your business card at the counter, we sincerely invite you to join us. For more information regarding the Taiwan agricultural week, please refer to our official website – (

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Pagoda: 1,540 stores by 2017

Pagoda, Asia’s leading fruit specialist, enters the Taiwanese retail market and launches an app

Last August, Pagoda took a significant step towards globalisation by opening its first experimental shop, in Tachung, Taiwan. It was designed along the same successful lines as Pagoda’s Chinese stores, with an area of 200 m2, an attractive design and display, and a wide assortment of premium products. With this move, Pagoda became the first Chinese fruit retailer to establish a presence on the island. By moving into the Taiwanese fruit retail sector, the company is enacting a long-held plan for its operations in Taiwan. It sees great potential in the Taiwanese market due to the relatively few fruit stores there. Pagoda now hopes to help develop the fruit retail market in Taiwan and strengthen its ties with local fruit businesses there.

The award-winning retailer has also launched its own digital application. “Our aim is to start selling our products online,” said Pagoda CEO Peter Zhu. And the chain continues to innovate with the launch of the new store concept Sarahpick, a convenience format serving fresh food based on fruit and vegetables. “Following the success of our first trial stores, we are now planning to open up to 200 by 2020,” Zhu said.

10,000 Pagodastores by 2020

Zhu also stressed the company’s ambitious target of opening 10,000 Pagoda fruit stores in Asia by 2020. “The other Southeast Asian countries have similar consumer habits to China, so we hope to be equally successful in those markets, too,” he said. Founded in 2001, Pagoda has since expanded rapidly, establishing a growing presence throughout the fruit sector in China. As a further demonstration of its vast ambitions, Pagoda acquired the large fruit supermarket chain, Guoduomei, in Beijing at the end of 2015.

On the logistics side, Pagoda is now directly sourcing about 80% of the fruit and vegetable volumes it distributes, supplying its stores via its 3 major regional logistics centres (in Shanghai, Shenzhen and Guangzhou) and its 12 city warehouses. As a boutique fruit retailer, Pagoda’s own brand provides premium quality fruit at affordable prices. To ensure the quality of its produce, it imports directly from overseas suppliers with whom it strives to maintain close relationships. About a third of its products are directly sourced from abroad.

Rise in cherry sales

Pagoda’s stores sell an average of 90 different items daily, with cherries, usually imported year-round, among the items seeing most growth. Its top Northern Hemisphere sources are the US and Canada, and in the Southern Hemisphere (November-March) it’s Chile, New Zealand and Australia. China’s own cherry season runs from March to June. “Melons are our second item in terms of growth,” says Zhu, “but we find it difficult to source overseas the kind of crunchy, sweet and juicy melons that Chinese consumers want.”

At the 2016 PMA Fresh Connections event in China, Pagoda took a big step towards securing a large share of the Chinese avocado market by signing up to a joint venture with US grower Mission Produce and importer Lantao. At the moment, there are few recognised fruit brands in China, so this represents a major opportunity to establish Pagoda as a leading brand. Avocados are still relatively new to Chinese consumers, with Mexican avocados reaching the market just four years ago, followed in 2015 by Peruvian and Chilean brands. Pagoda shifted its focus towards securing the Chinese market for avocados as the company believes it will represent a large part of the fruit market in years to come. 

Among the top 100 retail chains

This landmark joint venture agreement for Pagoda comes hot on the heels of receiving the prestigious title of Produce Retailer of the Year at the Asia Fruit Awards at Asia Fruit Logistica 2015. What is more, this year Pagoda was named on the list of the Top 100 Chain Retailers; the only Chinese fruit retailer to claim this honour. Pagoda places great emphasis on educating consumers about the importance of a quality diet in a healthy lifestyle, and there is now an ever growing interest in China, across all the generations, in consuming premium quality fruit. That’s why Pagoda promises consumers it will refund their money if not fully satisfied.

Pagoda, whose headquarters are in Shenzhen, is the largest independent fresh produce chain in the world with 1,500 stores across China. It is looking to grow its business and form professional partnerships with excellent fruit suppliers from across the globe. The company promotes Pagoda Orchard as “everyone’s garden.” 

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Taiwan’s apple imports to decline slightly, says USDA

apples ed flrck

Taiwan’s apple imports for the 2016/17 marketing year are forecast to total 160,000 tons, down 5% on last year’s record 169,000 tons, reports the USDA.

“A decline in price competitiveness of imported apples, compared with other imported fruit, and weak economic growth, are reasons for the lower import estimate,” it says.

Furthermore, a “strong harvest in the state of Washington will help the United States to remain Taiwan’s leading apple supplier according to industry sources.”

Taiwan’s domestic apple production continues to decline and currently meets less than 1% of domestic demand.

Apples are Taiwan’s leading imported fruit, and the US is the leading supplier with about 31%  of the import market share.

Fuji remains the most popular variety accounting for nearly 90 percent of imports.

source: Taiwan’s Apple Imports Forecast to Decline Slightly