Retail giant Alibaba’s sales and digital marketing platform, Juhuasuan, offers its customers the chance to pre-order goods, even before they’ve been harvested. The service, called ‘Jutudi’, was launched in 2014 and allows customers to ‘buy’ a plot of farmland and receive the products from this land immediately after harvest. This means that the produce is fresher, cheaper and traceable (using QR codes). Some products purchased via Jutudi cost between 30% and 50% less than the market price. Deliveries can take as little as 48 hours.

• Thanks to the investment in the research of new varieties and thanks to the strategic places where farms are located, HaciendasBio extend the usual seasons of collecting these foods 

• HaciendasBio is the only company in Europe with its own production, offering quality organic Stone fruit for 20 consecutive weeks, guaranteeing the integrity and ecological transparency that consumers require