Apple

Ambrosia™ – As a family it tastes divine!

Ambrosia™

After several years of marketing in Spain, the organoleptic qualities of Ambrosia™ apples are already known, valued and appreciated by consumers for their sweet and low-acid taste. The apples’ appearance […]

Tue 21/12/2021 by Ambrosia - Translation Richard Wilkinson

• Produce

Ambrosia™ starts new year with TV and digital media campaigns

Ambrosia™

For the second consecutive year, Ambrosia™ is focused on the medium of television to publicise its excellent organoleptic qualities as well as its healthy properties through a conventional 20-second spot […]

Thu 20/01/2022 by Ambrosia™ - Translation by Richard Wilkinson

• Produce

Argentina’s apple and pear crops to remain stable

Creative Commons CC0

Argentina’s 2021/22 apple and pear crops are projected to remain relatively stable at 570,000 tons and 590,000 tons respectively, according to USDA data. Apple exports are expected to increase to […]

Thu 02/12/2021 by Richard Wilkinson

• Produce

European apple stocks up 6.8% but pear supply plummets

GKE

WAPA, the World Apple and Pear Association, has released its first apple and pear stock figures of the season. The figures show that in Europe apple stocks increased by 6.8% […]

Thu 20/01/2022 by Richard Wilkinson

• Produce

Limdor enters strategic union with Castang

Eurofresh Distribution

At the start of 2021, two large French cooperatives of apple producers merged, creating the Limdor & Castang Company. Maxime Laclaverie of the commercial department said: “This partnership is most […]

Fri 03/12/2021 by Natalia Bammatova

• Organics/Sustainability
• Produce

MARLENE® CELEBRATES WINTER WITH AN ORIGINAL NEW STICKER

VOG

The Daughter of the Alps communication campaign focused on the four seasons continues. For three weeks, apples on sale all over the world will features a special sticker with a winter- themed artwork.

Mon 10/01/2022 by VOG

• Produce

Marlene® runs Women’s Race 2021

Marlene®

The famous “Pink Tide” returns to the streets of 8 Spanish cities participating in the “Women’s Race”, the non-competitive solidarity race. This year’s event is once again supported by Marlene®, […]

Thu 25/11/2021 by Fruitecom - Translation Richard Wilkinson

• Events

New Zealand Rockit® apple exports to China grow by 45%

Rockit™

Chinese consumers can’t get enough of New Zealand apples. Sales of New Zealand Rockit™ apples in the Chinese market are up 45% compared to last year, despite the ongoing pandemic […]

Mon 29/11/2021 by Richard Wilkinson

• Produce

Positive results of harvest in Russia

5-nt.ru

This year, Russian apple crop amounted to 1.25 million tons, which is 1.3 times more than previous year. Domestic apple production has almost doubled during the last decade. The areas […]

Thu 09/12/2021 by Natalia Bammatova

• Produce

Spanish apple production “close to zero-carbon footprint”

Eurofresh Distribution

The Association of Fruit Companies of Catalonia (AFRUCAT) is encouraging Spanish consumers to do their bit to save the planet by buying locally grown apples rather than imports. Currently, Spain […]

Wed 12/01/2022 by Richard Wilkinson

• Organics/Sustainability
• Produce

VOG celebrates 25 years of Marlene® with new communication campaign

VOG

VOG is celebrating 25 years of the Marlene® brand and the start of the new season with an outdoors initiative dedicated to the colours of autumn.

Fri 10/12/2021 by Gabriele Orsi

• Produce

WAPA updates Northern Hemisphere apple forecast

Marlene

WAPA (World Apple and Pear Association) has released an updated Northern Hemisphere apple forecast, as crops have now been fully harvested. The new estimates are still in line with the original […]

Tue 04/01/2022 by Richard Wilkinson

• Produce