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Chile’s grape exporters turn disaster into success 

Chile’s grape exporters turn disaster into success 

 

A couple of months ago, Chile’s grape sector was looking at a potentially disastrous campaign, given the loss of the lucrative Chinese market. However, suppliers wasted no time in finding other markets and has successfully diverted supplies to the EU and the US. In fact, shipment volumes of Chilean grapes to the EU are up 40%, while exports to the US have risen by 7% from the same period last year. Exporters have also been aided by the weak Chilean peso, which has made its products relatively cheaper for overseas traders.

 

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Chileans stand by Chinese partners during coronavirus outbreak

© Alexandra Sautois

 

Chilean Fruit Exports Association (Asoex) has offered support to China by offering to donate fresh fruits to the medical staff working to treat people affected by coronavirus. Containers filled with fresh Chilean produce sent to different ports across China had been held back due to the outbreak. With Chinese consumers turning to online markets to buy fresh produce, overall consumption has reduced. Shipping companies have been working to keep the containers in the market so as to increase availability of refrigerated storage.

In a statement issued by the organisation, Asoex president, Ronald Bown Fernandez, said: “It is complex, it requires constant monitoring as to how it evolves. We are relying on Chinese authorities to contain the virus, with the aim of returning to normalcy in the shortest period of time possible.” It’s unknown how long the current situation in China will last, with Asoex announcing it will work with the government to minimise the negative effectives by implementing a “specific campaign to promote the healthy attributes of fruit consumption”.

Around 265,000 tons of Chilean produce have been exported so far this season, with the main products being cherries, blueberries, table grapes, avocados, nectarines, plums, apples, and kiwifruit. This figure is up 27.7% from the same period last year.

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Chilean fruit exports to China decimated

Even though fruit is a significant snack globally, and even vegetables are popular in the Asia-Pacific region (57%), cheese is the most eaten snack in Europe (58%), bread/sandwiches in the Middle East (47%), ice cream in Latin America (63%) and potato/tortilla crisps in the US (63%).

 

Chile’s fruit exporters association (ASOEX) has estimated the losses to the country’s exports to China at close to US$100 million. This news was announced at the second meeting of the public-private table where the effects of the coronavirus on Chilean exports to China were analysed. The meeting included chaired the Minister of Foreign Relations, Rodrigo Yañez and the President of the Association of Fruit Exporters of Chile AG (ASOEX), Ronald Bown Fernández.

“After the end of the Chinese New Year celebrations, there were expectations of a revival in trade. However, on Monday, February 10, only 68 containers of cherries were sold. While in total, during the first 48 hours of operations in the wholesale markets in Shanghai, Guangzhou, Beijing and others, only 249 containers of the existing fruit stock in the chain were sold, estimated at 1,500 containers of cherries,” said the President of ASOEX. He added: “The first sales prices have been lower than expected, also in relation to the values ​​reached before the Chinese New Year. We believe that if the current trend were maintained, lower revenues could be projected for the cherry export sector of between US$70 and 80 million. But if we add other fruit species to this, we could reach losses of about US$100 million. However, this could vary depending on how the situation develops. So, we are constantly evaluating the market and conversing with our representatives in China.”

There is also concern about the fruit in transit to China, estimated at 1,600 containers, whose expected arrival dates are between now and March 15. These shipments contain about 59 containers of blueberries, 173 containers of cherries, 872 containers of plums, 387 containers of nectarines, 30 containers of avocados and 134 containers of table grapes. 

The Chilean fruit export industry has adapted its export promotion strategy in China, which includes facilitating the consumption of the basket of fruits exported by Chile, including cherries, blueberries, peas and table grapes, to highlight their nutritional benefits. The consumption of fruits will be promoted via online media and in retail chains and the sector will continue to donate fresh fruit to clinics and health centres. The first delivery will consist of 1,000 1.5 kg boxes of blueberries, donated to the lung hospital of Shanghai.

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Ele.me ensures Chilean cherries are at heart of Chinese New Year Celebrations

Ele.me ensures Chilean cherries are at heart of Chinese New Year Celebrations

Chilean cherries played a prominent part in the recent Chinese New Year celebrations, as red is the traditional colour of the festival and the peak sales period for Chilean cherries in China. The Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) teamed up with food delivery service Ele.me to hold the Harvest Your Red Moment and Deliver Happiness Together 2020 Chilean Cherry x Ele.me Spring Shopping Festival Launch Ceremony. 

To satisfy the high consumer demand for Chilean cherries, Ele.me has added Cherries from Chile to the “100-Million Yuan Subsidy” programme within its 2020 Spring Shopping Festival. The programme works together with sellers on the Ele.me platform to subsidise sales of Chilean cherries. The Ele.me platform guarantees fast delivery of the fresh fruit.

Charif Christian Carvajal, ASOEX’s Europe and Asia marketing director, said, “We hope that through our cooperation with Ele.me, more consumers in China will be able to enjoy fresh, high-quality Cherries from Chile as part of their New Year celebrations and even onwards towards mid-February.”

Juan José Vidal Wood, Trade Commissioner at the Shanghai office of ProChile, said, “China is the primary market for exports of Cherries from Chile and cherries are an important component in the two countries’ flourishing economic relationship. Cooperation with Ele.me will have a positive impact on the consumption and promotion of Chilean cherries in China.”

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31% increase in Chilean blueberries shipped to Asia this season

31% increase in Chilean blueberries shipped to Asia this season, credit. Alexandra Sautois, Eurofresh Distribution
© Alexandra Sautois, Eurofresh Distribution

 

Chile has recorded significant growth in its shipments of blueberries to the Far East, this season, with volumes up 31% from the previous campaign, according to data published by Asoex. The Asian market now accounts for 18% of the total export volume. North America has received 48% of the volumes of Chilean blueberries so far this season, 7% down on last season’s volumes. Europe has received 33% of shipments, with a growth of 3%.

Meanwhile, shipments of organic blueberries continue with the upward trend. During week 02, 1,457 tons were exported, accumulating to date 7,589 tons, 37% more than the previous season. North America continues to be the main destination with 73% of shipments, while Europe is second in importance, with 21% participation.

The total cumulative volume of fruit produced had reached 66,742 tons by Week 1 in the present campaign, practically the same level as at the same point in the 2018/19 campaign. However, despite the similarity in volume, harvest dynamics are very different. Early and mid-season varieties began the campaign earlier, which in some cases resulted in lower volumes due to shorter crops and lighter fruits. This has been offset by the increase in the volumes of later varieties from the central zone and the increase in surface area of ​​the southern zone, which explain part of the volume recorded during week 02. If weather conditions remain favourable, the increase in production area and the renewed varieties should yield 5,000 tons more than last season, reaching 115,000 tons projected for this campaign.

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Chilean avocado might land in Australia as early as 2021

Chilean avocado might land in Australia as early as 2021

 

Chilean avocado producers are a step closer to gaining access to the Australian market. The final report published by the Australian government on pest control recommends allowing imports of fresh avocado to Australia from all commercial production areas of Chile, subject to a range of biosecurity requirements. Those requirements include a range of risk management measures combined with an operational system. This includes the proviso that all fruit be free of Mediterranean fruit fly and the hard condition of fruit for the Hass cultivar only. This means the fruit is deliberately detached from healthy branches of living trees and shows no signs of softening or spotted area, or of having any areas of breakdown or broken skin.

Chile might gain access as early as 2021. However, Australia continues to expand its own production of the fruit, meaning it is unlikely that this market will be as important as the European, US and Chinese ones for Chilean producers.

 

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Chilean cherries now take just 30 hours to reach China 

Chilean cherries now take just 30 hours to reach China 

 

Thanks to chartered planes, Chilean cherries are now reaching China every week. With weekly arrivals at Zhengzhou airport, in the capital of China’s central Henan Province, the fruits are then distributed to the cities of Beijing, Shanghai, Guangzhou and other second-tier cities in the country, according to Xinhuanet.com.

Chilean cherries used to take over 100 hours to arrive on regular passenger flights and connecting cargo planes, with travel time taking over 100 hours on a single trip. The high logistical costs led to high prices. The chartered flights have allowed transit time to be cut to just 30 hours.

Logistics efficiency was further improved with the service offered by the Zhengzhou terminal, where customs offers a quick access channel for fruit, allowing Chinese customers to acquire fresh Chilean cherries, said Huang Xianhua, deputy secretary general of the fruit division of the Chinese Chamber of Commerce for the Import and Export of Food Products, Native Products and Animal By-Products (CFNA).

“The company trialled with two chartered flights in 2014, and now the number of chartered flights has reached 140,” said Huang, who is also the general manager of Shanghai Oheng Import & Export Co. Ltd. Fushun Fruit SpA has been exporting Chilean cherries to China for three years. Alonso Xu, general manager of the company, said they expect to reach 1,000 tons this year as the company’s total export amount.

There has been a Free Trade Agreement in place between China and Chile since 2006, and its latest version allows Chilean cherries to enter the Chinese market with a 0% tariff.

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Cherry Special Committee of the Chilean Fruit Exporters Association launched the 2019/20 cherry wholesale season in China

Credit: TRAVELFOODIES (https://travelling-foodies.com/)
Credit: TRAVELFOODIES (https://travelling-foodies.com/)

 

 

On December 7, the Cherry Special Committee of the Chilean Fruit Exporters Association launched the 2019/20 cherry wholesale season in China’s largest fruit wholesale market, Guangzhou JNH Fruit Market. Charif Christian Carvajal, director of the Eurasian Market of the Chilean Fruit Exporters Association, said that Chilean cherry exports this season are expected to reach a new record of 210,000 tons, compared with about 180,000 tons in the previous quarter. Nearly 90% of Chilean cherries will be distributed towards China.

Representatives from the Chilean Consulate General in Guangzhou, Chile Fruit Trade Industry Association, exporters and growers of fresh cherries, and fruit importers and distributors from China participated the celebration. The celebration coincided with the first arrival of Chilean cherries shipped this season. “The Chilean cherry is finally arrived!” Said Sharif, “we promote as Enjoying Your Red Moments this year by meeting the market needs and prouding of great quality this year!”

Hernán Jaramillo, Commercial Consul of the Commercial Section of the Consulate General of Chile in Guangzhou, said: “Chile exports of cherry and other fresh fruits to China can tell closer economic relations between the two countries. We are glad that cherry is a new fashion among consumers in winter in China.”

Zheng NanShen, general manager and executive director of Guangzhou JNH Fruit Market, said that there are great improvments following the free trade agreement between China and Chile, and more varieties of Chilean fruits have been purchased by Chinese customers. The most popular fruit is still Chilean cherry which are sweet and juicy, bringing sweetness to Chinese consumers in every winter. “

 

Source. WECHAT- Asiafresh https://mp.weixin.qq.com/s/75pngHb6HGFsdumrzHb1jw

 

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Third Global Cherry Summit to be held in Chile in April 2020

Global Cherry Summit

 

The leading event in the global cherry industry’s calendar will take place on April 23, 2020, at the Sun Monticello Conference Center in San Francisco de Mostazal, Chile. Organised by Yentzen Group, Produce Business Magazine and the Cherry Committee of ASOEX, the Global Cherry Summit will once again bring together the world’s leading players in the global cherry industry to share key information and focus on the new challenges and opportunities that lie ahead.

Global demand for cherries has been soaring over recent years, with total imports in 2018 hitting a record US$3 billion– double what they were just five years before. The Global Cherry Summit 2020 will provide opportunities to capitalise on this growth, offering eye-opening sessions on the international cherry trade, emerging markets, new commercial opportunities, marketing strategies and logistical developments, as well as ample networking opportunities.

The 2019 edition hosted over 700 participants from the world’s main cherry export and import countries including Chile, China, the US, the UK Australia, Brazil, and New Zealand. There were also more than 60 companies from the industry exhibiting their products and services.

Attendees at the previous two events praised about the quality of the educational sessions, the organization and the diverse and international crowd, which included exporters, importers, retailers, marketers, and researchers.

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Vietnam strengthens trading links with Southern Hemisphere 

Vietnam strengthens trading links with Southern Hemisphere 

 

Vietnam looks set to allow Chile access for its cherries and grapefruit. This is great news for Chile given that record volumes of cherries are expected for the coming campaign, according to Chilean Fruit Exporters Association’s (ASOEX) Cherry Committee. Delegates from the two countries met on 16 October to move the agreement forward. Those present also discussed opening protocols for exporting Chilean blueberry and kiwi. Chile’s deputy secretary of agriculture, Alfonso Vargas, highlighted the potential of the Vietnam market: “Vietnam, with more than 95 million inhabitants and a potential growth of its middle class, is a great destination for fruit exports from our country.”