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Parthenope®, the new CIV low-chill strawberry variety

Parthenope®, the new CIV low-chill strawberry variety

Michelangelo Leis, CIV Breeder: “We are focused on new high-quality varieties, with greater environmental protection, easy to grow, with high productivity”. Marco Bertolazzi, Business Development manager: “New genetics are suited to traditional field crops and/or modern soilless and/or greenhouse techniques”

A new low-chill strawberry variety, CIVS115* Parthenope®, featuring  very high precocity and high productivity, has been developed by the technicians at CIV-Consorzio Italiano Vivaisti (CIV) based in San Giuseppe di Comacchio. The plant shows an upright and open habit structure with fruits external to foliage, thus easy to be harvested. CIVS115* Parthenope® is also characterized by an excellent quality (flavour, firmness and size), conical-elongated fruit, highly distinctive and regular for all several fruit harvests throughout the season and by the beautiful bright red colour and high resistance to handling.  

“Our Research and Development Programme”, explains CIV Breeder, Michelangelo Leis, “is built along the following guidelines: natural hardiness of the plants; ease of production according to conventional agronomic techniques, and good adaptability to both integrated and organic production, thanks to inherent tolerance to diseases and low water and nutrients requirements, thus guarantying a low environmental impact; optimal firmness and shelf-life characteristics”. 

Marco Bertolazzi, CIV Business Development Manager, adds: ““Among the other strawberry varieties for warm climates in the CIV Portfolio we remind Flavia* and Flaminia*, renowned for the high quality of the fruit and for the excellent shelf life ; CIVS906* ELIDE®, which represents the mid-to late proposal of CIV, able to offer fruits of the highest quality even in the final months of the season (April-May-June) and in advanced evaluation it is worth mentioning the new selections “CIVL519, CIVL514 and CIVS113” with the aim of achieving the production peak before April, thus improving the varietal offerings currently present in the market in that early period. In particular, CIVL519 looks very promising, offering very early productions of excellent quality (high size and brix grade).”

Bertolazzi continues: “With regard to the varieties suitable for fresh and/or cold climates, which with suitable cultivation techniques and / or selecting suitable areals, normally piedmont or mountains (therefore characterized by fresh summer and absence of extreme temperatures), could also adapt to Southern Italy, we cite the recent CIVRH612* ANIA®, with distinctive aroma of wild strawberry. Finally, the CIVRL333* XANTE® is the first low-chill ever-bearer variety of the CIV and therefore suitable for hot and dry climates. It is worth remembering that the new genetics of the CIV adapts to traditional field crops and/or greenhouse techniques combine which combine high natural resistance with excellent organoleptic qualities in line with the demands of today’s global market”.

“In general”, CIV breeder Leis adds, “CIV is committed to offering new varieties that better meet the needs of all supply chain players with special attention to the consumer. The new varieties feature high quality organoleptic and gustatory levels, offer greater environmental protection, as they are resistant to and/or tolerant of a few pathogens, have a long shelf-life, are easy to grow, are productive, etc., and thus enable CIV to offer markets worldwide strawberry varieties (ever-bearers and June-bearers) suited to a variety of environments”.

  • Sheet / CIV – Consorzio Italiano Vivaisti

Located in San Giuseppe di Comacchio (near Ferrara), the Consorzio Italiano Vivaisti (CIV) has been active since 1983. It is composed of three important Italian Nurseries: Vivai Mazzoni, Salvi Vivai and Tagliani Vivai. With over 40 years of experience, CIV is one of the most specialised companies in the world of strawberry/apple/pear variety development and research, with the goal of reaching a high level of variety innovation and the production of materials certified in Europe and around the world. Through synergy, expertise and major investments in research, CIV is able to offer cutting edge products which are highly responsive to the demands of the market. For years, CIV has been committed to selecting varieties that provide high-quality yields with low energy consumption and low environmental impact. CIV is a founding member of the International New-varieties Network (INN), a global association of nurseries that promotes the exchange, enhancement and sale of new varieties in the world’s main productive regions. 

 

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Russian growers of berries will discuss the berry market outlook at Berries of Russia conference

Bilberries - Russian growers of berries will discuss the berry market outlook at Berries of Russia conference

The 3rd International Conference «Berries of Russia 2020» will be organized by the Russian Berry Union and FruitNews Information Agency on February 27–28, 2020 in Kazan.

The participants are berries breeders and growers, the representatives of nurseries and transform industry, the manufacturers of plant protection and hothouses equipment, traders and retailers, scientific and educational institutions. They will share their opinions and suggestions, evaluate berries production and market outlook, find out the news concerning technologies, berries varieties, etc.

Berries Union joins berries growers and processors and aims to stimulate the development of Russian berries industry, the increase of berries offer and quality improvement.

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New consumer experiences from Grufesa

With 500 ha located in Huelva, Grufesa has earned a solid reputation as a strawberry specialist. However, in recent year it has diversified supply, repeating its success with premium blueberry and raspberry programmes, traded under the Mister Blue and Hanna brands.

Spanish company Grufesa’s first year up and running in the English market has brought a positive balance for the strawberry specialists from Huelva.

“Although we see that the UK is a highly demanding market, we do have all the necessary conditions to meet demand and we are quickly adapting to its requirements,” said manager Carlos Cumbreras.

Due to the strong focus on international exports, Grufesa has developed brands such as Hanna and Mister Blue, whose personality has worked very well in communicating the values of the produce, which is very well accepted by British consumers.

As packaging is a powerful tool to reach the consumer, the company has always been at the cutting-edge of innovation and proposing new formats.

“We’re now getting into new technologies so that the film protecting the berries will be more transparent, making the product more visible,” Cumbreras said.

“Always thinking of the final consumer: what they are like and what they like. We’re interested in bringing them new “consumer experiences”, either in groups or individually.”

Proof of the pudding is last year’s successful LOVE packaging, launched for sweethearts around St Valentine’s Day.

And this year, it is highlighted by the high demand for the COLOR ME interactive container, designed for children to colour in.

With 500 ha located in Huelva, Grufesa has earned a solid reputation as a strawberry specialist. However, in recent year it has diversified supply, repeating its success with premium blueberry and raspberry programmes, traded under the Mister Blue and Hanna brands.

About 30% of the fruit is grown by integrated production, with zero residues.

Always firm in its commitment to environmental stewardship and rigorous food safety, Grufesa will be the first European company to be Food Chain certified through GlobalG.A.P.

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Strong growth in Spain’s berry exports

Despite an 8.7% decrease in the planted area, production in Huelva – Spain’s leading region for berry production and exports – totalled 294,650 tons last season, up 2% on 2014/15, with sales rising 8% to €395.15 million, according to Freshuelva, the association representing Huelva’s strawberry growers and exporters.

Compared to the same period last year, Spanish export volumes for the the first seven months of this year are up 27% in the case of blueberries and 22% in the case of raspberries.

Analysis of Customs’ export data by Fepex, the Spanish federation of associations of producers and exporters of fruits, vegetables, flowers and live plants, shows that for January to July 2016:

  • Strawberry exports stood at 305,066 tons, up 14% on the same period in 2015, and worth €223 million (+34%),
  • Blueberry exports totalled 33,718 tons (+27%) for a value of €248.5 million (+31%),
  • Raspberry exports came in at 27,751 tons (+22%) for a value of €224 million (+34%),
  • Blackberry exports fell 2% to 1,956 tons but with the sales value up 15% to €13.4 million.

Huelva’s berry sales rose 8% in 2015/16

Despite an 8.7% decrease in the planted area, production in Huelva – Spain’s leading region for berry production and exports – totalled 294,650 tons last season, up 2% on 2014/15, with sales rising 8% to €395.15 million, according to Freshuelva, the association representing Huelva’s strawberry growers and exporters.

Source: http://www.fepex.es/news/detail/_continua-evolucion-positiva-frutos-rojos-huelva-organiza-tercer-congreso_en-gb

 

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Macfrut returns to Rimini in May 2017

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

The event Strawberry Days – being held In partnership with leading Italian strawberry producers – will be one of the features of the show.

Other recently announced highlights of Macfrut 2017 include the debut of an organic section, in response to the ongoing growth of this segment in various European countries. Italy is a leading organic fruit and vegetable supplier and intends to focus on this sector to re-launch its exports in North European markets.

Among other new features, the next edition will boast the first Macfrut Gourmet – an area dedicated to artisan businesses in the field of top-quality fruit processing for modern distribution and specialised retail – and also Macfrut in the Field.

The latter is an initiative scheduled to be held May 9, on the eve of the trade fair, and will involve a demonstration of cutting-edge technology in the field.

Italy’s leading strawberry-growing region, Basilicata, will be the partner region for Macfrut 2017, and China the partner country.

Macfrut 2016 drew more than 38,000 participants

The 2016 edition of Macfrut, also held at the held at the Rimini Expo Centre, attracted more than 38,000 participants, up 9% on 2015 and with 30% more participants from abroad.

Macfrut president Renzo Piraccini said there was a significant number of foreign professional visitors from Eastern Europe, Central and South America and Africa.

Cesena Fiera is the organiser of this annual international trade fair for the fruit and vegetable sector.

source: Macfrut ends successfully and will be held again in May 2017

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Sofruce launching superior quality strawberry brand

French company Sofruce is launching a superior quality strawberry brand this season.

With a 50-year track record in excellence and quality, Sofruce plans to mark this milestone with the presentation of a new brand.

The French company, based at the Saint Charles International platform in Perpignan, has announced it will will launch the ‘superior quality’ strawberry brand this season.

 

 

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Berries: Very positive performance for Florida Fortuna

Due to the great success of Florida Fortuna in recent years, the University of Florida breeding programme remains in a strong position and continues to utilise the most advanced technologies in research and development.

The 2015/2016 season has been very positive for the strawberry variety Florida Fortuna. The variety now holds 45-50% market share in Huelva. The high fall temperatures maximized its potential for earliness and productivity allowing growers to obtain the highest prices throughout the entire season.

Even after the inevitable price drop in the market, Florida Fortuna remains profitable due to its high yields. The excellent performance, consistent fruit quality and strong finish at the end of the season are the reasons that motivate the agricultural sector in Huelva to continue growing Florida Fortuna. It has proven to be the most profitable variety in the market yet.

For the 2016/2017 season Florida Fortuna once again remains the most widely planted cultivar in the sector. Its market share increased to 50-55% despite the overall decline in strawberry production in favour of other fruits such as raspberries and blueberries.

Due to the great success of Florida Fortuna in recent years, the University of Florida breeding programme remains in a strong position and continues to utilise the most advanced technologies in research and development.

Through the combination of traditional plant breeding and genomic-assisted breeding, Dr. Vance Whitaker and his team are able to evaluate double the number of seedlings in the first stage. This allows for a faster and more precise selection of new cultivars that express great potential for improved flavor, fruit quality, and disease resistance without jeopardizing earliness or high yield.

EMCO CAL has established trials in Huelva with the most promising advanced selections from the University of Florida breeding programme. The objective is to offer competitive, new commercial varieties that adapt well to the region. The company is committed to establishing synergies between strawberry producers, fruit marketers and plant breeding programmes in the industry while identifying new market niches for its variety portfolio.

EMCO CAL maintains good relationships within the major European markets. Through its participation in the leading international trade fairs, such as Fruit Attraction and Fruit Logistica, the company generates continuous opportunities for all involved in the industry.

This article appeared on page 78 of edition 145 (Sep-Oct 2016) of Eurofresh Distribution magazine. Read more berries and other fresh produce sector news in that issue here: www.eurofresh-distribution.com/magazine/145-2016-sepoct 

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Muranopvr strawberry now also popular in Holland, Belgium

President Pier Filippo Tagliani said the CIV's chief objective is to increasingly target its R&D towards the development of environmentally sustainable, high quality strawberry varieties that “satisfy every player in the supply chain, from the producer to the end user, at international level.”

The Muranopvr strawberry – Sainsbury’s benchmark variety in the UK thanks  to its high quality – is also growing more and more popular in Holland and Belgium.

With extremely attractive prices compared to other varieties, the variety is gaining support across the supply chain in both countries and also winning over end consumers thanks to its optimal combination of taste and colour.

In a press release, Consorzio Italiano Vivaisti (CIV) said the solid performance of its patented varieties has been once again confirmed from both an agronomic and commercial point of view:

  • Clerypvr the leading strawberry variety in the early segment in Belgium, France and Germany),
  • Jolypvr (very popular in Belgium in the direct sales segment),
  • Muranopvr and Capripvr (among the most popular everbearers in Northern Europe),
  • and with the strong performance of the new Flaviapvr and Flaminiapvr in Southern Europe and France.

“The proof is the excellent harvests and success throughout Europe thanks to the interest of retailers and consumers,” it said.

The versatility of the various CIV varieties – suitable for different environments (Flaviapvr and Flaminiapvr for temperate Mediterranean climate, while Clerypvr, Jolypvr, Muranopvr and Capripvr for continental climates), junebearers and everbearers (Muranopvr and Capripvr), with traditional soil cultivation and/or modern soilless techniques and/ or in greenhouses – is based on a common thread of technology and quality characterised by:

– Natural rusticity and vigour of the plants;

– Good adaptability to both integrated production and organic cultivation, as well as, obviously, high-yield conventional cultivation;

– Low environmental impact production thanks to their tolerance to disease and low water and feed requirements;

– Top quality fruit with a distinctive flavour and optimal consistency and shelf-life characteristics.

President Pier Filippo Tagliani said the CIV’s chief objective is to increasingly target its R&D towards the development of environmentally sustainable, high quality strawberry varieties that “satisfy every player in the supply chain, from the producer to the end user, at international level.”

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Huelva strawberry sales up 8%

Spain's strawberry capital, Huelva, has ended its latest season with production up 2% on last year to 294,650 tons.

Spain’s strawberry capital, Huelva, has ended its latest season with production up 2% on last year to 294,650 tons.

The increase came despite an 8.7% decrease in the planted area.

Freshuelva, the association representing Huelva’s strawberry growers and exporters, also reports €395.15 million in sales for the 2015-16, a figure 8% above that for the previous season.

In a press release, it said data provided by its members showed the average price for strawberries saw a small increase of 1.5%.

Harvesting took place nearly a month earlier than in other years due to a very mild winter, which favoured the quality of the fruit in the early months and an optimal rate of ripening.

The two main export markets for strawberries from Huelva are Germany and France, which take 30% and 20% of its total exports respectively, followed by the UK with 13%.

Despite competing with local production from countries such as France, Italy, the UK, Germany and Belgium in European markets during May, the quality of Huelva’s strawberries allowed it remain competitive in these markets throughout that month.

The heat of early June brought about a gradual end to the season in the province’s different production zones as the high temperatures reduced fruit quality.

Raspberry sales see 24% upswing

Regarding other berries, Freshuelva reported raspberry production of 15,800 tons, a rise of 10% on the previous season, from a planted area that was 16% bigger at 1,815 ha. Sales were ​​24% higher at €120 million. About 95% of Huelva’s raspberries are exported.

The average price was up 8.5% overall on last season though in May and early June, due to increased availability and therefore competition from the start of local seasons in Huelva’s top two export markets for raspberries, the UK and Germany, prices dropped at the end of the season.

The blueberry and blackberry seasons were still underway at time of writing but in both cases production was up significantly on a year ago thanks to increases in the planted areas to 1,953 and 130 hectares respectively.

By the end of May, Huelva had exported 17,800 tons of blueberries and 650 tons of blackberries.

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Rises in Spain’s strawberry, tomato crops

New estimates for Spain’s 2016 fruit and vegetable harvest show the total of tomatoes harvested over Jan 1-May 31 is forecast to be up 3.9% on last year, to more than 1.08 million tons, while the raspberry crop is expected to be 13.1% higher and that of strawberries is set to rise 7.9% to 342,700 tons.

Spain’s raspberry crop is expected to be 13.1% higher this year, relative to 2015, reaching 19,000 tons, while that of strawberries is set to rise 7.9% to 342,700 tons.

The latest – and very preliminary – estimates for Spain’s 2016 fruit and vegetable harvest from the Spanish Ministry of Agriculture, Food and the Environment (Magrama) – as at the end of April – also show that the total of tomatoes harvested Jan 1-May 31 is forecast to be up 3.9%, to more than 1.08 million tons, despite a 1.9% reduction in planted area.

source: Magrama: Avances Superficies y producciones de cultivos, April 2016

In the potato category, the very early crop is poised for a slight (1.6%) rise, to 105,700 tons, while the earlies crop slips 1%, to 415,300 tons, with similar variations in their relative planted areas.

As for onions, the babosa should rally 14.6% on last year, to 212,100 tons, according to the first estimates, and when it comes to mushrooms, the champignon (white button) crop is in line to come in 9% higher, at 132,700 tons, but the total for other mushrooms is tipped to decline by 3.5%, to 15,100 tons. The asparagus crop is forecast to grow by 8.6%, to 57,500 tons, and that of eggplant 5.3% to 259,700 tons.

source: Magrama