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EU allocates extra funds to promote fruit and vegetable consumption

EU allocates extra funds to promote fruit and vegetable consumption © MERCABARNA

© MERCABARNA

 

Spain’s exporters’ association FEPEX has announced it is pleased with the significant increase in the EU budget for promoting the consumption of fresh fruits and vegetables for a balanced diet, with the funds set aside rising from €8 million in the previous round to €19.1 million this time. The Commission has increased from €8 million to €10 million the budget for financing multiple programmes aimed at increasing the consumption of fresh fruit and vegetables, while also allocating €9.1 million to the co-financing of simple programmes with the same objective. 

The programmes will have a duration of between 1 and 3 years and will begin implementation in 2022.

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European Commission to invest over €200 million in promoting community’s agri-food

European Commission to invest over €200 million in promoting community’s agri-food

 

The European Commission has allocated €200.9 million in 2020 to fund promotional activities for EU agri-food products at home and abroad. The 2020 promotion policy work programme adopted by the Commission outlines the main priorities for support. EU policy on the promotion of agri-food products is designed to help the sector take advantage of the expanding and increasingly dynamic global agri-food market, raise awareness on quality schemes including organic produce and help producers should they face market disturbances.

Agriculture and rural development Commissioner Phil Hogan said: “Europe’s reputation in the world for agri-food products is unparalleled. The EU is not the top world agri-food exporter by accident. Our promotion policy with an ever-increased budget supports EU producers in making their products known both in the EU and outside but also in facing market difficulties by raising more awareness on their produce. The trade agreements in place also create the conditions to increase their exports to high-growing markets. The recent conclusion of the EU-China bilateral agreement on geographical indications is yet another example of the Commission’s work to create opportunities for producers and high-quality EU products.”

In 2020, more than half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potential, such as Canada, China, Japan, Korea, Mexico and the United States. Eligible sectors include dairy and cheese, table olives and olive oil and wines. The selected campaigns are expected to enhance the competitiveness and consumption of EU agri-food products, raise their profile and increase their market share in these targeted countries.

Campaigns will also inform EU and global consumers of the various EU quality schemes and labels such as geographical indications or organic products. An additional focus of the campaigns will also be to highlight the high safety and quality standards, as well as the diversity and traditional aspects of EU agri-food products. Finally, within the EU, the focus will be on promoting healthy eating and increase, in the framework of balanced diets, the consumption of fresh fruits and vegetables.

The calls for proposals for the upcoming 2020 campaigns will be published in January 2020. A wide range of bodies, such as trade organisations, producer organisations and agri-food groups responsible for promotion activities are eligible to apply for funding and submit their proposals.

So-called ‘simple’ programmes can be submitted by one or more organisations from the same EU country; the ‘multi’ programmes come from at least two national organisations from at least two member states, or from one or more European organisations. For 2020, €100 million is allocated to simple programmes, while €91.4 million will go towards multi-programmes. An additional €9.5 million is set aside for the Commission’s own initiatives. Those include participation in fairs and communication campaigns, as well as diplomatic offensives led by the agriculture and rural development European Commissioner and accompanied by a business delegation. These initiatives will be further reinforced by an additional €17,2 million available from the 2019 multi-promotion programmes. This represents additional support for cheeses and butter, olive oil and table olives in a challenging global market.

 

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Chilean Stone Fruits Month gets underway in China

Chilean Stone Fruits Month gets underway in China

Chilean stone fruits will be the subject of a new promotional campaign in Chinese stores throughout March. The event, now in its second year, is organised by the Chilean Stone Fruit Committee of the Chilean Fruit Exporters Association (ASOEX), with the support of ProChile Shanghai. The “Chilean Stone Fruits Month” launch ceremony was held in Shanghai on March 1st at the 606 Huanghua Road outlet of QuickMart. The event began with speeches by Juan Jose Wood, trade commissioner of Chile in Shanghai for ProChile and Charif Christian Carvajal, director of marketing for Europe and Asia at ASOEX. Visitors to the store were invited to fruit tastings to enjoy the flavours of Chilean nectarines and plums, an array which included Chilean sugar plum, Dapple Delight, Friar Black and Fortune varieties of plum and the Majestic, Bright Pearl and Arctic Snow varieties of nectarine.

The campaign will take place in QuickMart stores, with more fruit tastings at the weekends, and online promotions targeting consumers within 3 km of the stores, comprising advertising banners, push messages, SMS messages, and promotional leaflets delivered with food orders, by leveraging the Ele.me app and website.

Chilean stone fruits are typically available from the end of December to late March or early April and are proving increasingly popular in China, with 41,300 tons of plums and 16,700 tons of nectarines imported into China last season. Approximately 49% of fresh nectarines and 74% of fresh plums imported into China in the 2016–17 season originated from Chile.

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“Freshness from Europe” in China

Project Freshness from Europe is co-financed by major companies in the sector such as Cicco/Mazzoni, Apo Conerpo, Apofruit, Alegra, Assomela, King Fruit Ceradini, Naturitalia, Made in Blu, Origine Group, Oranfrizer and Conserve Italia, which together represent an aggregate of 60% of Italian fruits and vegetables.

Project Freshness from Europe, co-financed by major companies in the sector such as Cicco/Mazzoni, Apo Conerpo, Apofruit, Alegra, Assomela, King Fruit Ceradini, Naturitalia, Made in Blu, Origine Group, Oranfrizer and Conserve Italia, which together represent an aggregate of 60% of Italian fruits and vegetables, was presented at the FP Forum China, which took place in Chengdu from 31 May until 2 June.

Financed by the European Union, the Italian government and CSO for a total of €5.2 million over three years (2016-2018), the project aims to promote awareness of Italian products, harvesting methods that comply with rigorous European regulations, the outstanding land where these products are traditionally grown and the innate quality of an offering that, in China’s case, includes kiwis, blood orange juice and processed plant products.

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Anecoop celebrates 40 years with 120,000 tons of watermelons

After forty years working to achieve greater profitability for fruit, vegetables and wine, Anecoop is celebrating its anniversary with its partners in every province of Spain where Anecoop has a commercial office: Valencia, Murcia, Almería and Sevilla.

After forty years working to achieve greater profitability for fruit, vegetables and wine, Anecoop is celebrating its anniversary with its partners in every province of Spain where Anecoop has a commercial office: Valencia, Murcia, Almería and Sevilla.

They certainly have reasons to celebrate – it is the top fruit and vegetable company in the Mediterranean, the top citrus exporter and second seller in the world, as well as the top operator for watermelons and persimmons in Europe. Its brands are present in major sales outlets in over 70 countries worldwide.

This season, Anecoop will sell about 120,000 tons of watermelons, with 40,000 of them from Almería.

It is worth remembering that in 1992 it successfully launched Bouquet in Europe, the first seedless watermelon, in one of the most remarkable achievements in Spanish horticultural experimentation.

During the 2016 campaign for Bouquet Watermelons, there will be promotional activities in France, the Czech Republic, Spain (Canary Islands) and, for the first time, in Poland and Belarus, in order to increase brand awareness. These will be specific activities on television and in the social networks, as well as tastings at events involving sports, culture and children. In Poland, the promotional activities will be carried out in various places in the Warsaw market. The total investment for this campaign comes to €500,000. 

This article appeared in edition 143 (May/June 2016) of Eurofresh Distribution magazine. Read more from that issue here: www.eurofresh-distribution.com/magazine/143-2016-mayjune

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Campaign in Quebec promotes loving 5-10 daily servings

The Quebec Produce Marketing Association’s “I love 5 to 10 servings a day” campaign reminds people about the importance of eating more fruits and vegetables as part of a healthy lifestyle, and about the variety of ways in which their benefits can be enjoyed.

“I love 5 to 10 servings a day” is the tagline for a campaign now running province-wide in Quebec, Canada, to remind consumers about the importance of eating more fruit and vegetables.

First launched in 2004 by the Quebec Produce Marketing Association (QPMA), the “I love 5 to 10 servings a day” campaign has been given a fresh look and will run from May 2 through June 5.

The campaign features four new visuals that include the well-known heart figures, plus a new slogan: “Mettez-y du coeur!” (Put your heart into it!).

The aim remains simple and straightforward: to remind consumers how important it is to eat fruits and vegetables, and also how easy it is to make them part of daily life in all sorts of ways, including recipes, smoothies, snacks, and preserves, the QPMA said.

“Besides being tasty and good for our health, fruits and vegetables have the advantage of being extremely versatile. You can snack on them any time of day, in almost any form you like. As I’ve often said before, fresh or frozen, raw or cooked, in soups or salads, practically any way is the right way to eat 5 to 10 servings a day,” said nutritionist Julie DesGroseilliers, the campaign’s official spokesperson.

The new campaign will appear on numerous billboards in Montreal, Quebec City, Trois-Rivières, and Sherbrooke, and on many websites as well, including lapresse.ca, tou.tv, ricardocuisine.com, telequebec.tv. Its social media visibility will also be supported with Facebook ads.

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Natural beauty remedies using fruit & veg

Here are some ways to use your fruit and veg for easy to prepare natural beauty treatments.

There are many ways to use the fresh fruit and vegetables you buy but don’t eat soon enough. To avoid waste, you can stew them or make jams, ice cream or smoothies with them, for example.

And from the Spanish promotional organisation 5 al día (5 a day), here are some ways to use your fruit and veg for easy to prepare natural beauty treatments.

Papaya mask

Make a puree by mashing the pulp of the papaya.

  • Add a tablespoon of honey and mix well.
  • Spread across face and leave for 10 minutes.
  • Wash off with cold water.

 

A coconut and honey peeling facial

Peels and scrubs can help make skin look younger and more by removing dead skin cells. This mask requires: one coconut, a couple of tablespoons of honey and a little water.

  • Remove the coconut flesh and mix it with the honey to create a smooth paste.
  • Spread it over the face and gently massage in circular movements
  • Leave on for 5-10 minutes.

 

For unbreakable nails – garlic

To make your nails stronger, 5 al día recommends using garlic but with the assurance you won’t end up smelling of it!

  • Chop up a clove of garlic and add it to your nail polish.
  • Let it marinate about three days before use so the garlic smell clears.

The best way to promote healthy skin is to have at least 5 servings of fruit and vegetables every day – whether raw, liquified, in cold or warm soups, juices, etc. – along with a variety of foods, says 5 al día. Based in Madrid, it is a not-for-profit organisation which promotes the consumption of fresh fruit and vegetables.

Source: www.5aldia.org

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Fashion watermelon intensifies final consumer campaign

Backed by a production noted for high quality standards, Fashion watermelon has been present this season in all Spanish households, thanks to a widespread dissemination and advertising campaign.

Backed by a production noted for high quality standards, Fashion watermelon has been present this season in all Spanish households, thanks to a widespread dissemination and advertising campaign including the country’s main audio-visual communication groups. To this end, Europe’s ‘seedless’ frontrunner has sponsored TV entertainment shows such as ‘El Hormiguero’, ‘Sálvame’ and ‘Espejo Público’ as well as cookery programmes like ‘Al Punto’, and series such as ‘El secreto de Puente Viejo’ and ‘Amar es para siempre’, among others. Two actions were staged at the Atocha (Madrid) and Sants (Barcelona) railway stations as part of the spectacular marketing campaign, with eye-catching advertising posters beguiling thousands of travellers over several weeks. “Once again this year, our customers have been enjoying the uniform sweetness and crisp, refreshing texture of our watermelons. An effort which has undoubtedly been worthwhile,” adds the Fashion watermelon CEO.

Image: courtesy of http://www.sandiafashion.com/

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International Sweet Potato Week 2016 kicks off next Monday

Last year, imports of American Sweet Potatoes into Europe rose 35% on 2014, and with their increasing popularity In Europe, as in the US, are expected to increase further this year.

International Sweet Potato Week – taking place March 14 to 24 – will put the spotlight on the Netherlands, Belgium, France, Germany and Poland.

An initiative of the North Carolina Sweet Potato Commission and the American Sweet Potato Marketing Institute, the week is designed to convince more consumers, chefs and culinary journalist to cook with sweet potatoes.

During the week, a wide range of information, including recipes, cooking methods and facts about sweet potatoes, will be shared via social media.

In the Netherlands and Belgium, the week will kick off with the attendance of the Agricultural Attache of the US Embassy in the Netherlands, Susan Philips.

Over the course of the week, importers, supermarkets, greengrocers and restaurants will give the sweet potato some extra attention in their displays and offer special prices for sweet potatoes as an added incentive for consumers to try them.

Sweet potatoes are rich in fibre, vitamins and beta-carotene, and are a diverse vegetable suited to consumption in different ways throughout the day, “from breakfast till dessert,” the weeks’ organisers say.

Last year, imports of American Sweet Potatoes into Europe rose 35% on 2014, and with their increasing popularity In Europe, as in the US, are expected to increase further this year. Thankfully, the storms which raged over the US did not cause as much damage as supply of this product is actually set to increase. According to recent figures from the USDA, the 2015/2016 sweet potato planted area is up 14%, and the harvest will be 5% above that of the previous season.

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Fruitness, enjoy it! launches pear promotion campaign

The Fruitness, enjoy it! project has been encouraging fruit-eating through an approach based on fun and enjoyment.

The pear is one of the most popular fruits Europe-wide. The EU-28’s biggest pear producers include Italy (723,000 tons), Spain (377,000), Belgium (347,000) and the Netherlands (327,000). Forecasts for the total EU-28 harvest for 2015 give a figure of 2,343,000 tons, with 334,000 tons for the Abate Fétel variety.

The third three-year programme of the Fruitness, enjoy it! project, promoted by the CSO Fruit&Vegetable services and co-financed by the European Union and the Italian Government with the aim of encouraging young adults in the United Kingdom, Poland, Denmark, Sweden and Germany to include more fruit in their diets, is about to end on a high note.

In fact, January saw an intensive promotional campaign dedicated to one of the project’s core fruits – the pear. The Fruitness, enjoy it! project has been encouraging fruit-eating through an approach based on fun and enjoyment since 2006. Throughout its nine years in operation, the project has included initiatives such as the creation of fruit-themed on-line games and smartphone apps, organising point-of-sale tastings and developing tools to make greengrocery departments more attractive and stimulating.

Pears, popular with adults and children alike for their sweet flavour and soft consistency, will be the focus of a tasty road show during the European winter, involving four German cities: Hannover, Göttingen, Münster and Essen. To reach even more people, to coincide with the poster campaign a large number of “Fruitness, enjoy it!” promoters will be in the busiest parts of these four German cities, giving away fruit-themed promotional gifts, answering questions and queries and above all inviting consumers to taste Abate Fétel pears.