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Francescon increases production of smooth melon and black pearl watermelon

Francescon increases production of smooth melon and black pearl watermelon

 

Francescon’s melon calendar runs from February to October, starting with its Senegalese production. “From the end of February to the end of April we will market our netted Cantaloupe melons that we produce in Senegal for a total of 170 containers. They are always accompanied in Senegal by volumes of Perla Nera, our seedless watermelon of the Fashion variety. In May, we will start our production in Sicily with netted melon and Perla Nera watermelon. Then, from June to the end of September, the Po Valley takes over, with a further 1,000 hectares of melon. Cantaloupe production remains stable, while smooth melon and Perla Nera watermelon will see 30% and 20% increases in volumes respectively,” said export manager Margherita Avigni. During this season, Francescon will repeat its mass communication campaign to promote its products’ consistent quality. Most of the firm’s supply is for the Italian market (65%), with the remainder exported mainly to Germany, Austria and Switzerland.

Founded in 1968 in Rodigo (Mantua), Francescon is a specialist in open-field production of melons and watermelons in the Mantua area, in Sicily (near Agrigento), and in Senegal. Production exceeds 30 million units per year.

 

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Don Camillo increases size of seedless Camilla watermelon

Don Camillo increases size of seedless Camilla watermelon

Don Camillo guarantees a 10-month melon season and has increased the size of its seedless watermelons. “This year, our melon season started in the last week of February with our Honduras production and will continue until the end of November. Our production includes a range of smooth melon varieties for which we have exclusive rights. We’ve had positive consumer feedback. In addition, we will increase from 4 kg to 8 kg the size of Camilla, our seedless watermelon of the Tiger type. This is to meet consumer demand for medium-sized fruits,” said the firm’s president, Ettore Cagna. In addition to the PGI Melon Mantovano and seedless watermelon Camilla, Don Camillo’s range also includes Navel clementines and oranges from Puglia and the exclusive Lelys melon, which guarantees excellent market performance. Production is also exported to short-distance markets in Europe and the UAE. 

Located in Brescello (Reggio Emilia), Agricola Don Camillo is an Italian melon and watermelon specialist. The producers organisation represents a combined 1,000 hectares of cultivated area throughout Italy, with a capacity to market over 50,000 tons of melons, mini watermelons, pumpkins and courgettes every year.

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Campidanese presents Eleonora – the new seedless and very sweet watermelon 

Campidanese presents Eleonora - the new seedless and very sweet watermelon 

With its brand L’Orto di Eleonora, Campidanese has combined the success of the Corallo melon with Eleonora, the innovative seedless watermelon. “Eleonora is our seedless watermelon with a long shelf life. Its high level of sweetness is produced by the Sardinian soils in which it is grown. Sizes range from 4 kg to 8 kg, depending on the customer or the season. Meanwhile, Corallo is enjoying great success among consumers. Our super-sweet melon which won the 2019 Macfrut Award immediately took off thanks to its reduced size of between 1.8 kg and 2 kg. This year, we will increase production,” said Salvatore Lotta, commercial director. L’Orto di Eleonora is mainly produced for retail, especially in Europe and the Mediterranean area, with interesting new commercial prospects in countries such as Belgium, Holland and the Czech Republic.

Founded in Terralba (Oristano) on the fertile plain of Campidano, an area that has always been suited to agriculture, today Campidanese is Sardinia’s leading producers organisation, with a range that includes melons, watermelons, strawberries, tomatoes, potatoes, asparagus, artichokes, carrots and other vegetables.

 

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La California expands melon production in Peru

La California expands melon production in Peru

La California has continued to develop its melon production project in Peru. “For the third year, we are continuing tests in Peru on 5 hectares of Saporito melons. The results are very good thanks to the climate and the suitable soil that prevent fungus formation. With this production, we plan to cover the calendar window not covered by Brazilian melons, which generally last up to February. So these melons from Peru will be supplied from March to April, at which point they will be joined by Spanish and Italian fruit in May and June,” said general manager, Giuseppe Galluccio. Other varieties of melon produced by La California Group in Italy and Spain include Cantaloupe, Piel de Sapo and yellow melon. The production is currently destined exclusively for the Italian market, but projects are underway with producers from Peru and the US to expand both in terms of quantity and in quality.

Based in Campania, La California Group is a logistics leader in Italy and Europe in the packaging and marketing of fruit and vegetables. Over time, it has specialised in the production of Sicilian pomegranate and Tarocco oranges. La California deals markets Italian and imported fruit and vegetables supported by its Spanish subsidiary La California Trading España.

 

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Innovations in Melon: Syngenta Extended Shelf Life Varieties

Innovations in Melon: Syngenta Extended Shelf Life Varieties

In recent years, the melon market has become more interested in extended shelf life (ESL) melons. To meet grower and retail demands, Syngenta developed several ESL melon varieties. Syngenta’s ESL varieties are earlier and easier to harvest at their prime than standard long shelf life (LSL) varieties. In addition, ESL varieties also have a better flavor profile, making them more marketable for retail and satisfying to the consumer. These ESL varieties also hold very well in the field and reduce the number of harvests compared to historic Western Shippers, consequently keeping labor cost and shrink at retail level low.

New ESL Varieties for the West

Desert Express: An extended shelf life variety that produces round to oval fruits with a tight seed cavity and dense netting on the exterior. This variety is currently being grown in early season planting in the Desert Southwest region (USA) and has good marketable fruit yield potential. It features benefits such as improved ease of harvest and post-harvest shelf life as well as good eating quality. Disease Resistance, HR: Px: 1, 2 / Fom: 0, 2 T: https://www.syngenta-us.com/seeds/vegetables/melon#desertexpress

Garth: An extended shelf life melon with a tight seed cavity. Like Desert Express, Garth is being grown in early season planting in the Desert Southwest region (USA).  It produces well-netted melons with firm, dark orange flesh and has excellent eating quality for high market appeal. Featuring improved post-harvest shelf life. Disease Resistance, HR: Px: 1, 2 / Fom: 0, 2 T: https://www.syngenta-us.com/seeds/vegetables/melon#garth

New ESL Varieties for the East

Syngenta is developing extended shelf life (ESL) melon varieties for multiple regions including the Eastern (USA) market in order to meet grower and retail demands. New ESL varieties currently in the pipeline feature strong plant vigor due to comprehensive disease and insect resistance packages and are widely adapted to different growing conditions for season-long supply. Along with good flavor, their uniform fruit shape and size make them ideal for both carton and bin packing. “We are committed to improving the way crops are grown and creating solutions for our customers,” said Regional Veg Seeds Cucurbits Portfolio Lead, Juan Sabater-Fortea, “our collaborative efforts allow us to evaluate specific value-added traits that can be promoted throughout the supply chain.”  

Syngenta Vegetable Seeds is dedicated to supporting its customers and partners around the world. With our resources and scale, we drive innovation to improve flavor, quality, convenience and productivity – for the benefits of growers, marketers, retailers and consumers.

For more information on Syngenta vegetable varieties, visit http://www.syngenta-us.com/crops/vegetables

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Good Moroccan melon crop expected

Good Moroccan melon crop expected

Morocco’s 2019 melon crop is expected to be large and with good quality, despite a slight dip in surface area in Dakhla and late plantations, according to Medfel data. The harvest in this region is from late February to late April. Meanwhile, in Marrakech, the surfaces are stable but the proportion of crops grown in greenhouses is increasing at the expense of full field. Unlike last year, no delays are expected, with the first greenhouse crops around March 20th.

Planting in greenhouses took place in December, and exceptionally sunny and hot conditions continued up to March 25, when hail damage struck at the start of harvest. In the open field, planting took place in the first half of January, during a rather cold week. Very favourable growing conditions persisted until March 25, when heavy rains struck. Medium loads and large calibre have been obtained. The early harvest of Charentais yellow began on April 10, and the harvesting of Charentais green got underway on April 15-20.

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New and unique varieties of fruits and vegetables in Fresh Agromashov

דלעת כחולה- קרדיט יחצ אוריגן

A retrospective Fresh-Agro exhibition, to be held at the Tel Aviv Exhibition Grounds at the end of June, will present a wide range of new and unique varieties of fruits and vegetables that will soon reach the success of all of us. So what’s new this summer in the fruit bowl?
 
‘Origene Seeds’ will present the unique development of all that was released this year – the Blue Pumpkin. It is unique in the color of the gray-green shell, and is suitable for cooking and soups. It also has a strong taste (a regular pumpkin has almost no taste without spices), and it excels in a long shelf life.
 
In the exhibition you can also watch a special type of watermelon. Further to the development of a charming watermelon, weighing up to 10 kilograms, and the little watermelon Anna, the newest species came to the medium-sized, 6-kilogram Hoya for relatively small families.
 
You will also find a brand new and refreshing Melon called ‘fresh dew’. Its uniqueness – high sweetness and long shelf life. The color of his shell is gray and white, and its cover is green, unlike the normal orange float.
 
‘Hazera’ company will introduce a new Aromato cucumber: a high quality Japanese cucumber, nigis and tasty, and something new and interesting – Dora’s tomato, which peels easily with a peeler, just like a cucumber or carrot. The DORA is a large and uniform egg-shaped tomato (rome), very smooth, bright red and with an unusually high lycopene. Another new development of the company – Angel Hotel, pineapple type, tasty and very sweet.
 
‘Zeraim Gedera Syngenta’ will introduce a new type of watermelon known as sweet dawn, which will provide fruit before the summer begins, and a new and unique pepper species, resistant to small soil worms that attack the roots of the bush.
 
Haim Allouche said about all the new products that: “We are excited every year to re-offer the new fruits and vegetables in the market. We believe in Israeli agriculture and want to empower it. We invite the general public to come and participate in the exhibition and hear from industry leaders how to reach agricultural solutions and see the latest developments in the field. Come to see the Israeli agriculture industry as a model and we are here to show this model”.

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PGI sought for Anguria Reggiana watermelon

Historical documents contain a wealth of references to watermelon cultivation in the Reggio Emilia area being a well-established, generations-old tradition.

The characteristic that makes Italy’s Anguria Reggiana watermelon stand out is the particularly sweet flavour of the pulp, linked to its sugar content.

The application for a Protected Geographical Indication (PGI) for the watermelon, published by the European Commission earlier this month, says this is thanks to a Brix value of more than 11 in the case of the Ashai Mijako type, and 12 in the case of the Crimson and Sentinel types.

The sweetness of these melons harks from the skill of the producers and the refined cultivation techniques they use, particularly at the time of harvesting or ‘picking’, it says.

“This is done in at least three visits to each plant, to ensure that every ‘Anguria Reggiana’ has fully ripened to the highest possible sugar content without being overripe, with crisp, firm flesh. The level of ripeness is shown by the visible characteristics of the rind, the footstalk and the tendril, and especially by the distinctive sound made when the watermelon is tapped with the hand. All of these external aspects can be evaluated in the field.

Every watermelon is thus individually assessed, tapped and selected prior to harvest, and is picked only if the operator considers…it has attained the desired level of ripeness, consistency and keeping quality. The field inspection is generally carried out first thing in the morning when the watermelons have benefited from the cool of the night and are at a good storage temperature.

“The melons are picked with a billhook, a special cutting tool with a partially curved blade. This special tool has been perfected over the years so as to avoid severing the branches of the plant, which must remain in optimum physical condition until all the fruits have been picked. These operations rely on the ancient, accumulated know-how, handed down over generations, of the local pickers who can select the ripe fruit and harvest it whilst protecting subsequent production.

“The skills and knowledge of local producers arise from a long-standing tradition, which has led to a well-known association between the product and the region.”

Historical documents contain a wealth of references to watermelon cultivation in the Reggio Emilia area being a well-established, generations-old tradition.

The first mentions of its high quality date back to the 16th century; correspondence between the old courts of the Po Renaissance extol the excellence of the product cultivated in this area, the application says.

Geographical area

The production area includes the whole of the following municipalities: Bagnolo in Piano, Cadelbosco di Sopra, Campagnola, Castelnovo Sotto, Correggio, Fabbrico, Novellara, Poviglio, Rio Saliceto, S. Martino in Rio and parts of the following municipalities: Boretto, Brescello, Campegine, Gattatico, Gualtieri, Guastalla, Reggio Emilia, Reggiolo, Rolo and Rubiera.

Anguria Reggiana melon types

‘Anguria Reggiana’ is produced in the following types:
—   round type, with the characteristics of the Ashai Mijako type: round fruit; grey-green rind with dark green stripes; firm, crisp flesh, which is bright red when fully ripe; weight varying between 5 kg and 12 kg,
—   oval type, with the characteristics of the Crimson type: round, oval fruit; moderately bright green rind with dark green streaks; firm, crisp flesh, which is red when fully ripe; weight varying between 7 kg and 16 kg,
—   elongated type, with the characteristics of the Sentinel type: elongated fruit; moderately bright green rind with dark green streaks; firm, crisp flesh, which is bright red when fully ripe; weight varying between 7 kg and 20 kg.

 

 

 

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Francescon boosts the season from February until well into October

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Founded in 1968 in Rodigo, Mantua, Francescon is Italy’s largest melon producer organisation, the undisputed national leader, and yet it is still able to keep its management structure strictly within the family. Francescon’s farms are mostly located in and around Mantua, but also in Agrigento, Sicily, and for the past three years in Senegal too, from where it sources its melons for the winter season. “Our off season,” explains Margherita Avigni, head of exports for the producer organisation Francescon, “began at the end of February with the arrival of cantaloupe melons from Senegal, where we directly farm 120 hectares equating to 4000 tonnes of product. We are now in our fourth year of marketing Senegalese product in Italy and Europe: 80% goes to Italian retailers and the remainder to other countries in Europe. You could even say that we are beginning to reap the first fruits of our labour, particularly thanks to a higher price than the average for other imported melons, which is a sign that there are chains that are prepared to pay something more for a quality product.” “Our team’s experience,” Avigni concludes, “has allowed us to anticipate the calendar, meaning we can supply melons to our clients continuously from the end of February until well into October.”The melon season in fact continues after Senegal with produce from Sicily from end-April up to end-May and afterwards from beginning of June up to mid-October with the produce from the North of Italy, precisely from the area of Rodigo (Mantua). Here in Rodigo we grow almost 2,000 hectares of which 1,000 is dedicated to melons, Cantaloupe and Galia. This year we have also started a small production of organic melon, and we are putting a large farm belonging to our group from conventional to organic crop in order to grow organic melon on large volumes. We also have the exclusivity of an excellent black-skin watermelon, probably the best on the market, with a growing program of 120 hectares; to support this new venture we built a pack house (packing line of 60 tons/hour output) dedicated to the sorting and packing operations as it is in our plans to become the leading grower of premium range watermelons in Italy for the next 3 years.

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Anecoop celebrates 40 years with 120,000 tons of watermelons

After forty years working to achieve greater profitability for fruit, vegetables and wine, Anecoop is celebrating its anniversary with its partners in every province of Spain where Anecoop has a commercial office: Valencia, Murcia, Almería and Sevilla.

After forty years working to achieve greater profitability for fruit, vegetables and wine, Anecoop is celebrating its anniversary with its partners in every province of Spain where Anecoop has a commercial office: Valencia, Murcia, Almería and Sevilla.

They certainly have reasons to celebrate – it is the top fruit and vegetable company in the Mediterranean, the top citrus exporter and second seller in the world, as well as the top operator for watermelons and persimmons in Europe. Its brands are present in major sales outlets in over 70 countries worldwide.

This season, Anecoop will sell about 120,000 tons of watermelons, with 40,000 of them from Almería.

It is worth remembering that in 1992 it successfully launched Bouquet in Europe, the first seedless watermelon, in one of the most remarkable achievements in Spanish horticultural experimentation.

During the 2016 campaign for Bouquet Watermelons, there will be promotional activities in France, the Czech Republic, Spain (Canary Islands) and, for the first time, in Poland and Belarus, in order to increase brand awareness. These will be specific activities on television and in the social networks, as well as tastings at events involving sports, culture and children. In Poland, the promotional activities will be carried out in various places in the Warsaw market. The total investment for this campaign comes to €500,000. 

This article appeared in edition 143 (May/June 2016) of Eurofresh Distribution magazine. Read more from that issue here: www.eurofresh-distribution.com/magazine/143-2016-mayjune