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Surge in cantaloupe sales in the US

Driven by a nearly 57% increase in the number of cantaloupes sold, overall retail sales of melons in the United States grew 8% year-on-year in volume in the 52 weeks to May 28 to reach over 2.2 billion.

Driven by a nearly 57% increase in the number of cantaloupes sold, overall retail sales of melons in the United States grew 8% year-on-year in volume in the 52 weeks to May 28 to reach over 2.2 billion pounds.

But against this backdrop, Nielsen data also shows that the spend on the melon category nevertheless went the other way, slipping 0.3% over the same period, though staying above the $1.12 billion mark.

Within the category it is the watermelon that generated the vast majority – nearly 81% –  of melon sales, though just over 63% of the category’s overall value. Compared to the previous year, watermelon sales in the US were up 2% in volume, to over 1.77 billion pounds, but 0.2% was shaved off last year’s spend.

Meanwhile, cantaloupe sales increased 56.7% to the to the tune of 357 million pounds but despite such a robust upswing they too went the other way when it came to value, drifting down 0.2% to $708.6 million. Cantaloupe held a 29% share of the total melon spend off just a 16% share of the total volume sold.

The honeydew melon went the other way as the watermelon and cantaloupe, in the sense that the sales volume inched down – by 1.6%, though staying above 58 million pounds – while the spend rose, gaining 4.7% to reach $74 million.

Specialty melons showed the strongest dollar growth and they alone logged gains in both value and volume on last year, but this sub-category accounts for only a very small slice of melon sales in either value (1.92%) or volume (under 0.5%). Specifically, specialty melon sales rose 10.2% in volume to under 10.6 million pounds and 9.7% in spend to $13.6 million.

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UK market sweet on honeydew, galia melons

Melon sales in the UK retail sector were up 6.2% in volume and 4.9% in value for the 52 weeks to March 29, Kantar Worldpanel data shows.

Melon sales in the UK retail sector were up 6.2% in volume and 4.9% in value for the 52 weeks to March 29, Kantar Worldpanel data shows.

Altogether 134,402 tons of melons were sold, for a total spend of nearly £135 million (€187m), with honeydew/yellow and Galia accounting for nearly 62% of that value. Honeydew/yellow sales were up 6.3% in volume and 4.1% in value on the previous 52 weeks, and Galia 4.3% for both.

But the biggest percentage change was seen for watermelon, Piel de Sapo and Charentais melons. Watermelon – which accounted for just under a sixth of the total melon spend – enjoyed growth of 13.4% in value year-on-year and 14% in volume (to 30,570 tons).

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Piel de Sapo gained almost 11% in value and 12.3% in volume (to 5,297 tons) and the specialty melon Charentais leapt up 190% in value and 171% in volume but off a much smaller base – 251 tons sold for the year to March 29.

Cantaloupe sales slipped 1.6% in value and by the same amount in volume, to 13,054 tons.

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