About 30 Italian companies will be taking part in the first edition of Mac Fruit Attraction, being held in Cairo May 4-7.
Organised by Cesena Fiera in collaboration with Feria de Madrid, this 4-day trade show, part of Food Africa, represents the entire fruit and vegetable supply chain: from production to machinery, and including packaging and services.
In a press release, organisers said the event is expected to attract 400 professionals in the procurement and distribution chain from the countries of North East and West Africa (45%), the Arab states of the Persian Gulf and MENA countries (40%), and from Eastern Europe (15%).
Mac Fruit Attraction aims to encourage Italian and Spanish fruit and vegetable producers to enter these strategic markets and expand their global network.
“North Africa and the Middle East have become strategic areas for many of our products, for example apples, of which Egypt is now Italy’s second major importer due to the crisis of the Russian market,” said Cesena Fiera president Renzo Piraccini.
“Sectors such as technology and packaging, with which Italy stands out worldwide, also have a huge market in the Middle East and North Africa. This trade show aims to become a means of supporting companies throughout their internationalisation process, which is the first step of the global platform that we intend to develop also in South America and Asia,” he said.
Left to right: Raúl Calleja, director of Fruit Attraction; Tamer Safwat, general manager of IFP Egypt, organisers of FOOD AFRICA; Renzo Piraccini, president of Cesena Fiera.