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Macfrut, horticulture innovation in the spotlight

Macfrut, horticulture innovation in the spotlight

Greenhouse horticulture will be one of the hot topics of the 36th edition of Macfrut, 8-10 May in Rimini, with the Greenhouse Technology Village and an international conference.

By 2050, the world’s population will reach 10 billion and, as a result, the fruit and vegetable demand will amount to 3.5 billion tonnes, which is 900 million tonnes more than today. The population is expected to concentrate more and more in large metropolitan areas, whereas crops will need to have cultivation systems capable of generating higher yields through intensive crop cultivation. This will be achieved mainly by growing crops in “climate controlled environments”, which are less susceptible to risks associated with a growing number of harmful pathogens and climate change. This premise is the starting point for the double initiative dedicated to the horticultural revolution of Cesena Fiera, which during the 36th edition of Macfrut – to be held from 8 to 10 May in Rimini – will address this topic thanks to the Greenhouse Technology Village and an international conference entitled “The future of greenhouse farming and greenhouse farming in the future”.

The Greenhouse Technology Village will be an area dedicated to greenhouse horticulture innovation that will host manufacturers of technologies, materials and technical equipment, seed companies and nurserymen. In this specialised setting, located at the East entrance, some of the innovations that are set to become daily working tools for producers will be presented.

On this occasion, Macfrut also announces a proposal: to convert disused industrial sites into centres of excellence in horticulture innovation. This sector has undergone a major revolution and currently allows top-quality produce to be grown in small areas, without climatic influence and with considerable energy savings. In protected horticulture, both hardware and software technology play a crucial role in production and management processes. Greenhouses where temperature, humidity, light and nutrient intake can be controlled and managed through fertigation are steadily gaining importance. The advantages of using natural resources more efficiently are becoming increasingly evident: greenhouse crops allow water and chemical fertiliser consumption to be optimised and environmental impact to be reduced to a minimum, since, in a protected environment, fewer plant protection products are required to grow crops.

In addition to this exhibition, an international conference is also scheduled for Thursday 9 May. During the event, organised with the scientific cooperation of Cecilia Stanghellini of the Greenhouse Horticulture Unit of Wageningen University & Research (WUR), trends in horticultural production for the European and global fresh produce market will be examined, as well as the latest trends in production technology. Speakers from the Netherlands (Cindy van Rijswick, Fresh Produce Analyst at Rabobank), Spain (Roberto García Torrente, Director Innovación Agroalimentaria Cajamar, Almeria), Morocco and Eastern Europe (Paolo Battistel, Ceres) will share their experiences. These countries have invested in new aboveground production techniques (substrate, NFT systems, Floating System, climate control and artificial lighting in greenhouses, etc.) and are now leading players in the global vegetable market. An overview of the strengths and weaknesses of the sector in Italy – which is now exploiting the benefits of renewable energies – will be provided. This topic will be addressed by Stefania de Pascale (University of Naples), Giorgio Prosdocimi Gianquinto (University of Bologna) and Massimo Lucchini (Idromeccanica Lucchini), followed by a round table on “What is necessary to make Italian greenhouse farming future-proof?”.

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A rise in the number of international participants at the Tropical Fruit Congress

TropicalFruit

About 80% of initial registrants are from abroad, largely from South America. Participation of the main European importers

The number of international participants at the first European summit on avocados and mangoes at Macfrut 2018 is on the increase. At the Tropical Fruit Congress, to be held at the Rimini Expo Centre on 10-11 May, of the 150 plus registered by 20 March 80% are from abroad.

A large number of participants come from South America, which has always been a major producer of exotic fruits, so much so that it accounts for 62% of the supply of avocados in Europe (source: World Avocado Organization). Other countries participating include the Dominican Republic, Colombia – the partner country of Macfrut 2018 – Peru, Brazil and the USA, as well as a number of African countries: Cameroon, Kenya, Sudan, Ethiopia and Zambia.

There is also great interest from Europe, where the consumption of these products has reached double digits in many EU countries (to name a few, Sweden, France, Germany, Portugal and Spain). Spain, the leading European producer of mangoes and avocados, will be widely present at the Tropical Fruit Congress with Frutas Montosa, Hortosabor, Reyes Gutierrez, Trops and Anecoop.

Many European importers have already registered for the event, including a large attendance from the Netherlands with Nature’s Pride, Liquidseal Fruit, Jaguar Fruit and Hall’s Bv; from Great Britain with Ripe Now, Grencell and The Avocado Company; from France with Thomas Nelson and Fruitrop; from Belgium with Special Fruit.

Last but not least, about 15 international newspaper journalists have been accredited.

Moreover, all congress participants will be provided with a Yearbook that includes data on mango and avocado production and consumption, with a special section dedicated to the key players in the supply chain.

Info. The event is open to a limited number of participants (up to 300 professionals). The registration fee is 100 Euros. To register, please go to www.tropicalfruitcongress.com.

The Tropical Fruit Congress is organised by Cesena Fiera. The sponsors of the event are AgroFresh, Aweta, Bertuzzi Food Processing, Cold Energy, Felix Instruments, Frunet, Ghelfi, Graziani, Mc Garlet, Nespak, Reyes Gutierrez, Sermac, Spreafico, Tr Turoni, Turatti and World Avocado Organization.

 

 

 

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New Mac Fruit Attraction China takes place in Shanghai November 22-24

Macfrut China 2017

After the success of Mac Fruit Attraction Mena, a new meeting will take place in Shanghai, in the framework of the HORTI CHINA trade fair in November of this year

Madrid, 24 March 2017. Mac Fruit Attraction China has been created though an alliance of IFEMA and Cesena Fiera with VNU Exhibitions Asia. The event will take place in the framework of Horti China, a fruit and vegetable trade show to be held from 22 to 24 November 2017 at the Shanghai Convention & Exhibition Center of International Sourcing.

Organised by IFEMA and CESENA FIERA, two trade fair operators from the main fruit and vegetable producers and exporters, Spain and Italy, Mac Fruit Attraction CHINA will be a meeting point for Asian operators and the international fruit and vegetable trade. China has been identified as one of today’s strategic markets for its potential for development, which will make this new platform a commercial opportunity where participating companies can form alliances with the Chinese market. 

European Union exports to China in 2015 totalled 22,768 tons, with a value of 36.3 million euros.  Apples and pears were the main products exported, totalling 5,399 tons, with a value of 6,211 million euros, followed by citrus fruits, with 4,278 tons and a value of 4,220 million euros.  Within the EU, Italy, France and Spain are the main exporters to China. Spain was also the first country in the world to be authorised to export peaches to China in July 2016. Spanish plum, peach and nectarine exports to China in 2016 came to 815 tons and were worth 1.32 million euros. Last year, according to the data for the period until November, EU exports to China reached 31,298 tons with a value of 45.6 million euros.

Mac Fruit Attraction CHINA will take place in the framework of Horti China, a VNU Exhibition Asia event with four sections: Horti Seed, aimed at the seed industry; Horti Tech, which focuses on applied technology in production; IFresh, featuring the Chinese fruit and vegetable industry, and Mac Fruit Attraction CHINA, a trade show for international fruit and vegetable exhibitors.  

Driven by the success of Mac Fruit Attraction MENA, which will be held for the second time from 22 to 24 April in Cairo, this will be an important step forward in IFEMA’s international strategy with Cesena Fiera, with what has become an established platform for internationalization in the fruit and vegetable sectors in their respective countries. 

“I am extremely pleased with this alliance”, said Renzo Piraccini, president of MacFrut, “because it is a unique opportunity to expand in the great Chinese market”. It represents a step forward in our strategy to make Mac Fruit Attraction a platform for internationalising the fruit and vegetable supply chain in Italy”.

According to Raúl Calleja, director of Fruit Attraction, “Mac Fruit Attraction’s China edition will enable us to continue expanding out international network, establishing Mac Fruit Attraction as the main tool for the global fruit and vegetable trade, because of its capacity to foster meetings between the supply and demand in strategic places, all over the world”.

About Horti China

Horti China 2017: a new, international trade fair for horticulture, focusing on fruits, vegetables, flowers and plants, professionalizing the sector as well.

From 22-24 November, 2017, the first edition of Horti China will be held at the National Convention and Exhibition Center in Shanghai. The International trade fair’s powerful and highly experienced group of organizers consists of VNU Exhibitions Asia and their leading counterparts in Europe Mac Fruit Attraction. The event will create a much-needed professional platform for China’s horticultural business: agriculture, with vegetable and fruit production as a top priority, is seen as the country’s ‘forgotten sector’, in need of fast and comprehensive modernization. China’s central government has put agriculture and food production at the top of all priority  program.

At Horti China, leading fruits, vegetable, flowers and plants players from all over the world will meet Chinese business partners and seize the opportunities in the world’s largest food market! The fair will enjoy government support from China and Europe, and its program will include expert seminars, VIP incentives and media events ensuring full exposure to a market of 1,4 billion consumers.

About VNU Exhibitions Asia

VNU Exhibitions Asia is a joint venture of Royal Dutch Jaarbeurs and Keylong Exhibitions Service Co., Ltd. As one of the earliest exhibition companies in the country, VNU Exhibitions Asia has been a leader in China’s exhibition industry for more than two decades. Through the joint efforts of more than 150 outstanding employees, the company hosts almost 20 top exhibitions and conferences in China each year, and boasts an exhibition area of over 500,000 square meters. The company is currently headquartered in Shanghai.

About Cesena Fiera

Cesena Fiera is the organizer of the International exhibition Macfrut, one of the leading exhibition in fruit and vegetable industry. The 34th edition of Macfrut will be held in Rimini Expo centre from 10 to 12 May 2017.

About IFEMA

IFEMA (Institución Ferial de Madrid) and FEPEX organise Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, which attracts more than 1,500 companies from throughout the fruit and vegetable value chain, and 60,000 trade professionals from 110 countries to Madrid every year. The 9th edition of Fruit Attraction will be held from 18 to 20 October 2017

 

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Macfrut launches fresh programme for 2017

The 2016 edition of Macfrut ended with remarkable record numbers, cementing the Italian show as an international produce showcase. Macfrut organiser Cesena Fiera is launching a fresh programme for 2017.

Cesena Fiera celebrated Macfrut in September in Rimini with more than 38,000 participants, 9% more than in 2015, and 30% from abroad.

Macfrut president Renzo Piraccini said the 2016 edition saw a significant number of professional visitors from Eastern Europe, Central and South America and Africa.

As the organiser of this international fruit and vegetable sector trade fair, Cesena Fiera is already preparing the 2017 edition, to be held May 10-12 at the Rimini Expo Centre with a focus on building business relationships and international trade.

The fair will have a re-branded, fresh agenda in 2017:

– The strawberry is taking centre stage at Macfrut 2017 as the symbol of the trade show and the emblem of “Strawberry Days”, a series of activities on the theme of strawberries organised in partnership with leading Italian strawberry producers.

– Macfrut welcomes Basilicata, the main strawberry production area in Italy, as a regional partner of the show.

– China sponsors the fair as a country partner. The Asian giant, today a key overseas market for Italian kiwifruit and a major buyer of technology, is projected to become an increasingly strategic market for Italian and European fresh produce.

– Macfrut Bio makes its debut in 2017 with a focus on organic produce and export opportunities to northern European markets.

– Macfrut Gourmet will be an area of the trade show dedicated to artisan fresh produce growers and processors supplying the highest quality products to retailers and specialised shops.

– “Macfrut in the field” brings visitors from the pavilions to some specific test fields on the day before the trade show starts (9 May). This new addition to the programme will showcase the latest technology in a series of field demonstrations.

Green Export: exporting 100% Italian products

Green Export is an Italian company that exports fresh fruit and vegetables. Its products are mainly from the south of Italy, such as grapes, early peaches and nectarines, and it is developing vegetables such as parsley, dill, spring onions and horseradish.

Green Export’s products go directly to the customer at the greatest speed, with Scandinavia and Switzerland the company’s core markets.

Sales manager Jan Schmidt highlighted that the company’s product portfolio mix is 10% organic and 90% conventional. “The organic section has been getting very strong recently, so we expect to raise our rates next year,” Schmidt said.

Global procurement at Macfrut

The Spanish company Fruit Outsourcing Procurement exhibited its comprehensive services at Macfrut, proposing them for big fresh fruit and vegetable producers in the Southern Hemisphere and Europe. Currently, the company is presenting the Arguta kiwi, a small kiwi weighing 125g with a soft, fine skin and sweeter taste.

Although it is still being introduced, it promises to be a great sensation in 2017, since production will increase by 60% in both Italy and Portugal, where it is already on trial.

“These are products that began production three years ago. The company sells in Spain, Portugal, France and the Middle East,” said Pablo Beneite, an independent agent and manager of Fruit Outsourcing Procurement.

Government of San Juan fosters investment in fresh produce

The Argentine Ministry of Production and Economic Development strongly backs fruit and vegetable development in the province of San Juan. This province’s fruit and vegetable production is growing year by year for both fresh consumption or processed.

The need to add value to local fruit production, fostered by the availability of high-quality raw material, a qualified workforce, the availability of soil with exceptional properties, all make the province of San Juan a land of investment opportunities.

“With ideal agro-ecological conditions in the province, we are working to position ourselves as leaders in grapes. Moreover, San Juan is an excellent exporter of white garlic, onions and squash.” said Marisa Fernández, subdirector of the Investment Agency.

Municipality of Villa Regina opens to the world market

The Municipality of Villa Regina belongs to the province of Rio Negro in Patagonia, Argentina. The most significant economy of the city and the region is based on growing fruit trees, with apple and pear trees among the most important.

Villa Regina’s iconic fruit is the Williams pear and all varieties of apple. There are a total of approximately 8,000 ha with an export level of 80% for processed pears and 60% for apples.

Its main market is Europe, with Italy and Rotterdam the main distribution and consumption centres.

“The remaining percentage is for national consumption, much of it for industry, canning and making concentrated juice,” said Villa Regina’s Daniel Fioretti.

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Macfrut returns to Rimini in May 2017

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

The event Strawberry Days – being held In partnership with leading Italian strawberry producers – will be one of the features of the show.

Other recently announced highlights of Macfrut 2017 include the debut of an organic section, in response to the ongoing growth of this segment in various European countries. Italy is a leading organic fruit and vegetable supplier and intends to focus on this sector to re-launch its exports in North European markets.

Among other new features, the next edition will boast the first Macfrut Gourmet – an area dedicated to artisan businesses in the field of top-quality fruit processing for modern distribution and specialised retail – and also Macfrut in the Field.

The latter is an initiative scheduled to be held May 9, on the eve of the trade fair, and will involve a demonstration of cutting-edge technology in the field.

Italy’s leading strawberry-growing region, Basilicata, will be the partner region for Macfrut 2017, and China the partner country.

Macfrut 2016 drew more than 38,000 participants

The 2016 edition of Macfrut, also held at the held at the Rimini Expo Centre, attracted more than 38,000 participants, up 9% on 2015 and with 30% more participants from abroad.

Macfrut president Renzo Piraccini said there was a significant number of foreign professional visitors from Eastern Europe, Central and South America and Africa.

Cesena Fiera is the organiser of this annual international trade fair for the fruit and vegetable sector.

source: Macfrut ends successfully and will be held again in May 2017

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Mac Fruit Attraction debuts today in Cairo

Mac Fruit Attraction is a 4-day trade show representing the entire fruit and vegetable supply chain – from production to machinery – and including packaging and services.

About 30 Italian companies will be taking part in the first edition of Mac Fruit Attraction, being held in Cairo May 4-7.

Organised by Cesena Fiera in collaboration with Feria de Madrid, this 4-day trade show, part of Food Africa, represents the entire fruit and vegetable supply chain: from production to machinery, and including packaging and services.

In a press release, organisers said the event is expected to attract 400 professionals in the procurement and distribution chain from the countries of North East and West Africa (45%), the Arab states of the Persian Gulf and MENA countries (40%), and from Eastern Europe (15%).

Mac Fruit Attraction aims to encourage Italian and Spanish fruit and vegetable producers to enter these strategic markets and expand their global network.

“North Africa and the Middle East have become strategic areas for many of our products, for example apples, of which Egypt is now Italy’s second major importer due to the crisis of the Russian market,” said Cesena Fiera president Renzo Piraccini.

“Sectors such as technology and packaging, with which Italy stands out worldwide, also have a huge market in the Middle East and North Africa. This trade show aims to become a means of supporting companies throughout their internationalisation process, which is the first step of the global platform that we intend to develop also in South America and Asia,” he said.

Left to right: Raúl Calleja, director of Fruit Attraction; Tamer Safwat, general manager of IFP Egypt, organisers of FOOD AFRICA; Renzo Piraccini, president of Cesena Fiera.

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Macfrut ‘increasingly international’

The increasingly international Macfrut trade fair attracted major foreign delegations and will now be followed by the new Mac Fruit Attraction event in Egypt in May.

The first edition of the “new phase” of Macfrut, held September 23-25 at the Rimini Expo Centre, ended on a high note.

The trade fair of the Italian fruit and vegetable sector drew 39,000 people – the highest attendance the event, organised by Cesena Fiera, has achieved in 32 years.

In addition to the growing numbers, the change in Macfrut can also be seen in the type of visitors attending. One in five exhibitors was from abroad, illustrating its international appeal, and the overall number of exhibitors and event surface area have also increased.

Cesena Fiera president Renzo Piraccini and Rimini Fiera president Lorenzo Cagnoni expressed their satisfaction with the outcome. “This outstanding result proves what we can achieve if the supply chain works together,” Piraccini said.

“This is the beginning of a new phase that will make Macfrut become a world-leading trade fair. In May 2016, we will be in Cairo together with Fruit Attraction to host the first edition of Mac Fruit Attraction,” he said.

source: Macfrut press release

 

 

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Record figures at 32nd edition of Macfrut

The 32nd edition of Macfrut has officially opened, with exhibitors increasing to 1,000 plus 30 delegations from abroad and 350 buyers attending.

The official inauguration of the 32nd edition of Macfrut, organised by Cesena Fiera and hosted at the Rimini Expo Centre for the first time, has taken place with exhibitors increasing to 1,000 plus 30 delegations from abroad and 350 buyers attending

These numbers were provided by Renzo Piraccini, President of Cesena Fiera, on Wednesday 23 September, the opening day of the trade fair. “Things are looking good thanks to plenty of positive signs. The preview event of the Macfrut 3.2 edition raised huge interest with 8,000 participants. This year, the number of exhibitors has risen from 800 to more than 1,000, and one out of five is from abroad, representing 30 foreign countries. A total of 350 buyers will be attending the event and the exhibition area has increased from 20,000 square metres of the previous edition to 33,000 square metres at the Rimini Expo Centre. This year, we expect Macfrut to be the greatest so far. And this is thanks to our many partners, above all Unicredit, which agreed to join us, and the administrators who understood the importance and future-oriented approach of this project.” Piraccini then presented some figures regarding the fruit and vegetable sector. “Exports have increased by 10% on last year and, after several years of crisis, household consumption of fruit and vegetables seems to be growing steadily (+3%). With regard to exports, the fruit and vegetable sector ranks in second place, preceded only by the wine industry. I believe that we can work at a global level in this industry to promote Italian products. We need more drive and a pragmatic approach but we are capable of this.”

The ribbon was cut by Andrea Olivero, the Italian Deputy Minister of Agricultural, Food and Forestry Policies, who thanked all the organisers for facing a bold challenge with Macfrut. “A partnership between Cesena and Rimini, showing great courage and far-sightedness,” Deputy Minister Andrea Olivero said, “is certainly the path to take in order to be competitive and keep up with the times. In recent years, important work has also been carried out in the field of innovation, paying attention to quality and promoting consumption. Moreover, the new feature added this year, namely, the organisation of show cooking initiatives featuring renowned chefs, plays a crucial role in showing the world the importance of our Mediterranean diet.”

“In early 2015, things started well for the agricultural sector,” the deputy minister continued, “yet there is a lot more work to be done.” We need to improve some of the phytosanitary barriers, increase the aggregation of production, and focus especially on logistics. High energy costs are heavily affecting some of our businesses. Together with Europe, we need to make all our resources available, so that Italy can play its part in the international market.”

“We always need to think big, never small,” said Paolo De Castro, chair of the Committee on Agriculture and Rural Development of the European Parliament, “and the steps taken by the two trade fairs, Cesena and Rimini, in order to implement this new edition, are actual proof of this.”

Lorenzo Cagnoni, President of Rimini Fiera, pointed out that “Macfrut is the result of a synergic collaboration, a successful example of two areas working together in harmony.” “Unfortunately, in the past,” Cagnoni continued, “Italian trade fairs have sometimes been affected by unfair competition and tensions.” This edition of Macfrut offers an innovative feature, and we hope that it can set an example throughout Italy.”

The two mayors of Cesena and Rimini, Paolo Lucchi and Andrea Gnassi, also took part in the ribbon-cutting ceremony and gave a speech. Andrea Gnassi, Mayor of Rimini, stressed the fact that, if the Romagna region gets together as a team, we can achieve anything. Yet, in order to do this, we must have the strength to act differently, since only in this way can we become far-sighted. “Instead of concentrating on our own area,” Gnassi said, “Lucchi and I decided to analyse both situations in order to understand what is going on in the world. Our region has never feared internationalisation, therefore we must work together to offer the best features we have.”

Paolo Lucchi, while thanking Domenico Scarpellini, former President of Cesena Fiera, for his contribution to the trade fair and for leaving it in a positive situation, pointed out that the choice of moving the event to Rimini was made together with local companies. “We understood that the fruit and vegetable sector was becoming increasingly ambitious,” Lucchi explained, “so there were two options: either we joined forces to face new challenges or we would risk being held back. Hence, we set aside our own centred interests, as we are also doing in many other sectors (water, health, transport and the Chamber of Commerce) in order to start this collaboration process with Rimini. The Romagna region must become our strength, like a widespread metropolitan city that shows the rest of the world the best we have to offer. Only in this way will we be able to face future challenges.”

Domenico Scarpellini, the former President of Cesena Fiera, Tiberio Rabboni, the former Commissioner for Agriculture of the Emilia-Romagna region, and the representatives of the Dominican Republic, a guest of honour at Macfrut, also took to the stage: they all received acknowledgement for their deep commitment and work for Macfrut over the years.

source: Macfrut