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Macfrut launches fresh programme for 2017

The 2016 edition of Macfrut ended with remarkable record numbers, cementing the Italian show as an international produce showcase. Macfrut organiser Cesena Fiera is launching a fresh programme for 2017.

Cesena Fiera celebrated Macfrut in September in Rimini with more than 38,000 participants, 9% more than in 2015, and 30% from abroad.

Macfrut president Renzo Piraccini said the 2016 edition saw a significant number of professional visitors from Eastern Europe, Central and South America and Africa.

As the organiser of this international fruit and vegetable sector trade fair, Cesena Fiera is already preparing the 2017 edition, to be held May 10-12 at the Rimini Expo Centre with a focus on building business relationships and international trade.

The fair will have a re-branded, fresh agenda in 2017:

– The strawberry is taking centre stage at Macfrut 2017 as the symbol of the trade show and the emblem of “Strawberry Days”, a series of activities on the theme of strawberries organised in partnership with leading Italian strawberry producers.

– Macfrut welcomes Basilicata, the main strawberry production area in Italy, as a regional partner of the show.

– China sponsors the fair as a country partner. The Asian giant, today a key overseas market for Italian kiwifruit and a major buyer of technology, is projected to become an increasingly strategic market for Italian and European fresh produce.

– Macfrut Bio makes its debut in 2017 with a focus on organic produce and export opportunities to northern European markets.

– Macfrut Gourmet will be an area of the trade show dedicated to artisan fresh produce growers and processors supplying the highest quality products to retailers and specialised shops.

– “Macfrut in the field” brings visitors from the pavilions to some specific test fields on the day before the trade show starts (9 May). This new addition to the programme will showcase the latest technology in a series of field demonstrations.

Green Export: exporting 100% Italian products

Green Export is an Italian company that exports fresh fruit and vegetables. Its products are mainly from the south of Italy, such as grapes, early peaches and nectarines, and it is developing vegetables such as parsley, dill, spring onions and horseradish.

Green Export’s products go directly to the customer at the greatest speed, with Scandinavia and Switzerland the company’s core markets.

Sales manager Jan Schmidt highlighted that the company’s product portfolio mix is 10% organic and 90% conventional. “The organic section has been getting very strong recently, so we expect to raise our rates next year,” Schmidt said.

Global procurement at Macfrut

The Spanish company Fruit Outsourcing Procurement exhibited its comprehensive services at Macfrut, proposing them for big fresh fruit and vegetable producers in the Southern Hemisphere and Europe. Currently, the company is presenting the Arguta kiwi, a small kiwi weighing 125g with a soft, fine skin and sweeter taste.

Although it is still being introduced, it promises to be a great sensation in 2017, since production will increase by 60% in both Italy and Portugal, where it is already on trial.

“These are products that began production three years ago. The company sells in Spain, Portugal, France and the Middle East,” said Pablo Beneite, an independent agent and manager of Fruit Outsourcing Procurement.

Government of San Juan fosters investment in fresh produce

The Argentine Ministry of Production and Economic Development strongly backs fruit and vegetable development in the province of San Juan. This province’s fruit and vegetable production is growing year by year for both fresh consumption or processed.

The need to add value to local fruit production, fostered by the availability of high-quality raw material, a qualified workforce, the availability of soil with exceptional properties, all make the province of San Juan a land of investment opportunities.

“With ideal agro-ecological conditions in the province, we are working to position ourselves as leaders in grapes. Moreover, San Juan is an excellent exporter of white garlic, onions and squash.” said Marisa Fernández, subdirector of the Investment Agency.

Municipality of Villa Regina opens to the world market

The Municipality of Villa Regina belongs to the province of Rio Negro in Patagonia, Argentina. The most significant economy of the city and the region is based on growing fruit trees, with apple and pear trees among the most important.

Villa Regina’s iconic fruit is the Williams pear and all varieties of apple. There are a total of approximately 8,000 ha with an export level of 80% for processed pears and 60% for apples.

Its main market is Europe, with Italy and Rotterdam the main distribution and consumption centres.

“The remaining percentage is for national consumption, much of it for industry, canning and making concentrated juice,” said Villa Regina’s Daniel Fioretti.

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Macfrut returns to Rimini in May 2017

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

The event Strawberry Days – being held In partnership with leading Italian strawberry producers – will be one of the features of the show.

Other recently announced highlights of Macfrut 2017 include the debut of an organic section, in response to the ongoing growth of this segment in various European countries. Italy is a leading organic fruit and vegetable supplier and intends to focus on this sector to re-launch its exports in North European markets.

Among other new features, the next edition will boast the first Macfrut Gourmet – an area dedicated to artisan businesses in the field of top-quality fruit processing for modern distribution and specialised retail – and also Macfrut in the Field.

The latter is an initiative scheduled to be held May 9, on the eve of the trade fair, and will involve a demonstration of cutting-edge technology in the field.

Italy’s leading strawberry-growing region, Basilicata, will be the partner region for Macfrut 2017, and China the partner country.

Macfrut 2016 drew more than 38,000 participants

The 2016 edition of Macfrut, also held at the held at the Rimini Expo Centre, attracted more than 38,000 participants, up 9% on 2015 and with 30% more participants from abroad.

Macfrut president Renzo Piraccini said there was a significant number of foreign professional visitors from Eastern Europe, Central and South America and Africa.

Cesena Fiera is the organiser of this annual international trade fair for the fruit and vegetable sector.

source: Macfrut ends successfully and will be held again in May 2017

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Peru, Partner Country of Macfrut 2016

Being held September 14-16 in the Rimini Fiera, Macfrut will feature a focus on Peru, with show cooking and events to promote Peruvian fresh produce and its major fruit and vegetable producers, all organised in collaboration with Promperù.

Peru has been chosen as the partner country of the 2016 edition of Macfrut, the international trade fair for the fruit and vegetable sector.

Being held September 14-16 in the pavilions of Rimini Fiera, Macfrut will thus feature a focus on this South American market, with show cooking and events to promote fresh produce from Peru and its major fruit and vegetable producers, all organised in collaboration with Promperú.

In a press release, Macfruit organisers Cesena Fiera said that with a GDP growth rate of 6.1% over the last decade and 5.5% forecast for 2016-17, Peru is one of South America’s most dynamic countries.

Last year, Peru’s fruit and vegetable production exceeded 8 million tons. As well as a leading producer and exporter of artichokes and asparagus, it is one of the world’s top exporters of table grapes, organic bananas, avocados, small fruits, citrus fruit and mango.

Peru exports mainly to the US, Asia and Europe, in particular to the Netherlands, the UK and Spain.

“There is also a growing interest in the Italian market, in fact, over the last five years there has been an increase in trade by about 15% per year,” the release said.

Macfrut president Renzo Piraccini said Peru is one of the most interesting countries in the international fruit and vegetable industry.

“In the last few years, thanks to extremely favourable pedoclimatic conditions and substantial foreign investments, its production has grown considerably.

“We are therefore honoured that Peru, which last year was able to experience the relaunch of Macfrut, has accepted, this year, our invitation to be the trade fair’s partner country.

“Leading associations and major fruit and vegetable producers from Peru will be attending the event. This proves that there is a growing interest in the exhibition and Italy as a target market for Peru’s produce but also in importing packaging and innovative technologies, a field in which we are world leaders,” Piraccini said.

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Mac Fruit Attraction to spread its span to South America, Asia

Mac Fruit Attraction organisers have decided to relaunch Mac Fruit Attraction, expanding the project to another two strategic areas for the sector: South America and Asia.

From the first edition of Mac Fruit Attraction – held in Cairo May 4-7 –  sprang new ideas to further internationalise Macfrut.

In a press release, the Mac Fruit Attraction organisers said firstly, it was decided to relaunch Mac Fruit Attraction, expanding the project to another two strategic areas for the sector: South America and Asia.

Secondly, there was a commitment for the event to confirm itself as a driving force for developing the entire supply chain as part of the internationalisation process.

And thirdly, to send a message to European and international institutions that the fruit and vegetable sector can significantly contribute to the development of African countries and of the Middle East.

Specifically, it can improve the living conditions of its inhabitants, thus reducing migration flows to Europe. If Italian companies in the supply chain cooperate, they can play a key role in this process. Many countries in this area have now become important markets for European and Italian fruit and vegetable produce, the release said.

“This is all supported by data,” said Cesena Fiera president Renzo Piraccini. “The improvements made in the cultivation, storage and processing techniques of agricultural products, especially fruit and vegetables, are the quickest and perhaps safest way of developing the economy of African countries, creating new jobs and improving the living conditions of its inhabitants and, as a result, reducing migration flows to Europe.”

“The Mac Fruit Attraction project, with Feria de Madrid, focuses on three development areas,” Piraccini said, “namely, North Africa, South America and Asia. After this first edition, the attention will likely turn to the other two areas of the world, always in collaboration with a partner linked to the local area in order to promote and organise the event, as in this case with IFP.”

“In view of our participation in other international events, we want to become a means for coordinating our presence along with that of other companies in this sector,” he said.

Feria de Madrid president Raul Calleja said consideration had long been given to implementing the international platform for the fruit and vegetable sector, something achieved with Macfrut. “Today, we need to have a global view of the industry, and Mac Fruit Attraction is heading in this direction.”

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Mac Fruit Attraction debuts today in Cairo

Mac Fruit Attraction is a 4-day trade show representing the entire fruit and vegetable supply chain – from production to machinery – and including packaging and services.

About 30 Italian companies will be taking part in the first edition of Mac Fruit Attraction, being held in Cairo May 4-7.

Organised by Cesena Fiera in collaboration with Feria de Madrid, this 4-day trade show, part of Food Africa, represents the entire fruit and vegetable supply chain: from production to machinery, and including packaging and services.

In a press release, organisers said the event is expected to attract 400 professionals in the procurement and distribution chain from the countries of North East and West Africa (45%), the Arab states of the Persian Gulf and MENA countries (40%), and from Eastern Europe (15%).

Mac Fruit Attraction aims to encourage Italian and Spanish fruit and vegetable producers to enter these strategic markets and expand their global network.

“North Africa and the Middle East have become strategic areas for many of our products, for example apples, of which Egypt is now Italy’s second major importer due to the crisis of the Russian market,” said Cesena Fiera president Renzo Piraccini.

“Sectors such as technology and packaging, with which Italy stands out worldwide, also have a huge market in the Middle East and North Africa. This trade show aims to become a means of supporting companies throughout their internationalisation process, which is the first step of the global platform that we intend to develop also in South America and Asia,” he said.

Left to right: Raúl Calleja, director of Fruit Attraction; Tamer Safwat, general manager of IFP Egypt, organisers of FOOD AFRICA; Renzo Piraccini, president of Cesena Fiera.

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Macfrut ‘increasingly international’

The increasingly international Macfrut trade fair attracted major foreign delegations and will now be followed by the new Mac Fruit Attraction event in Egypt in May.

The first edition of the “new phase” of Macfrut, held September 23-25 at the Rimini Expo Centre, ended on a high note.

The trade fair of the Italian fruit and vegetable sector drew 39,000 people – the highest attendance the event, organised by Cesena Fiera, has achieved in 32 years.

In addition to the growing numbers, the change in Macfrut can also be seen in the type of visitors attending. One in five exhibitors was from abroad, illustrating its international appeal, and the overall number of exhibitors and event surface area have also increased.

Cesena Fiera president Renzo Piraccini and Rimini Fiera president Lorenzo Cagnoni expressed their satisfaction with the outcome. “This outstanding result proves what we can achieve if the supply chain works together,” Piraccini said.

“This is the beginning of a new phase that will make Macfrut become a world-leading trade fair. In May 2016, we will be in Cairo together with Fruit Attraction to host the first edition of Mac Fruit Attraction,” he said.

source: Macfrut press release