A benchmark for integrated and organic apple production, the Consortium is preparing to announce major new developments for the Marlene® Bio brand at Fruit Attraction
Mon 28/08/2023 by VOG
From the Aroma Wheel to the apple in haute cuisine: with new promotional materials and the collaboration of three-Michelin-starred chef Norbert Niederkofler, the daughter of the Alps is continuing its journey towards a new way of presenting the apple category
Thu 11/05/2023 by VOG - Marlene®
The brand will be supporting the Ski World Cup and Biathlon champion Dorothea Wierer. The marketing activities for the winter season also include campaigns in Italy, Sweden and Norway.
Wed 25/01/2023 by VOG
The new campaign of the Daughter of the Alps apple will include a structured high-profile partnership with the “Alpine cuisine” chef, combining place of origin with international scope, taste and sustainability, culture and seasonality.
Wed 07/09/2022 by VOG
In a complicated environment due to the geopolitical situation and the quantity of European production, the Consortium meets its sales targets. The varietal planning strategy continues.
Wed 13/04/2022 by VOG
There is time until March 31 to participate in the international initiative that rewards the best exhibitions dedicated to apples conceived by retailers, wholesalers, and supermarkets.
Fri 11/02/2022 by VOG
The Daughter of the Alps communication campaign focused on the four seasons continues. For three weeks, apples on sale all over the world will features a special sticker with a winter- themed artwork.
Mon 10/01/2022 by VOG
VOG is celebrating 25 years of the Marlene® brand and the start of the new season with an outdoors initiative dedicated to the colours of autumn.
Fri 10/12/2021 by Gabriele Orsi
The famous “Pink Tide” returns to the streets of 8 Spanish cities participating in the “Women’s Race”, the non-competitive solidarity race. This year’s event is once again supported by Marlene®, […]
Thu 25/11/2021 by Fruitecom - Translation Richard Wilkinson
Early season results of the South Tyrolean Consortium at the Madrid trade show. New Marlene® campaign dedicated to the 4 seasons also presented to the Spanish public. (Bolzano, 08 October […]
Thu 14/10/2021 by VOG
A new TV commercial and a campaign packed with initiatives reveal how the unique climate of South Tyrol – Südtirol and the changing seasons make the ‘Daughters of the Alps’ […]
Thu 23/09/2021 by VOG & FRUITECOM
Shopping bags with the new Marlene® image distributed to the best wholesalers and retail chains
Thu 06/05/2021 by VOG