Pink Lady® - Eurofresh Distribution

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Pink Lady and Kanzi lead world apple market

Pink Lady

Pink Lady and Kanzi are the world’s top 2 apple brands. Kanzi remains Europe’s second best-selling apple variety and continues to make ground in the US, new market research data […]

Mon 27/03/2023 by Richard Wilkinson

The Minions are taking over Pinkids® Punnets

Company news

Pink Lady

PinKids® was launched in 2011, and created with zero waste in mind, with a view to find outlets for all apples, even the smallest ones. PinKids® is as tasty as its big sister Pink Lady®, its smaller size offers little ones a suitable portion that fits perfectly into their hands and mouth. In more than 10 years, it has continued to grow and represents over 5,000 tons today. To build on this momentum, this season PinKids® will be wearing the colours of animated feature film Minions 2: The Rise of Gru!

Tue 17/01/2023 by Pink Lady

Pink Lady anticipates good and sustainable season ahead

Pink Lady

Despite spring frosts, a scorching summer and a very mild autumn, the Pink Lady Europe Association has revealed that it is expecting a good quality crop of around 190,000 tons […]

Thu 12/01/2023 by Richard Wilkinson

New season for Pink Lady®: a harvest with great potential

Company news

Pink Lady

The Pink Lady® harvest is over in the Italian, French and Spanish orchards of the pink-hearted apple. Despite a very mild autumn, the Pink Lady® Europe Association is expecting a good quality crop with an estimation of around 190,000 tonnes this season. The arrival of the first apples in stores is once again followed by the deployment of technical and marketing innovations to maintain the network’s performance.

Wed 14/12/2022 by Pink Lady®

Pink Lady® remains dynamic in a declining european apple market

Company news

Pink Lady®

Despite a struggling apple market in Europe and falling volumes following the 2021 frost in the middle of the flowering season, all the players in the Pink Lady® Europe sector have maintained their strong mobilisation allowing them to remain healthy this season, with 173,000 tonnes of Pink Lady® & PinKids® apples (+13% compared to 2 years ago) and more than 500 promotional operations that continue to win over consumers!

Fri 15/07/2022 by Pink Lady®

Pink Lady® focuses on supply-chain sustainability

Pink Lady

This year, Pink Lady® is concentrating on its supply chain via a “Charter of commitments” signed by all the relevant players. Specifically, this involves the implementation of cardboard packaging to […]

Thu 30/06/2022 by Gabriele Orsi

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PINK MY LIFE: THE NEW PINK LADY® EXPERIENCE

Company news

Pink Lady

Pink My Life, the Pink Lady® Europe loyalty club, is a community of over 300,000 loyal consumers across 13 European countries. In March 2022, Pink My Life is evolving to offer its members a club with a totally different philosophy, one that's more relational, interactive, and with lots more new content and experiences!

Tue 12/04/2022 by Pink Lady

Pink Lady outperforms overall apple market

Pink Lady®

Pink Lady® has announced surpassing 200,000 tons in sales in 37 weeks, representing a 30% rise from the previous year. The mild climate throughout ripening until harvest and the increase […]

Wed 11/08/2021 by Richard Wilkinson

Pink Lady® Europe continues to recruit across Europe this season

Company news

Pink Lady®

Despite a still unstable sanitary situation, all the Pink Lady® Europe Association stakeholders have continued to work hard to rise to the challenges imposed by this very particular context. And the challenge has been met, as Pink Lady® has passed the symbolic 200,000 tonnes mark, with 202,500 tonnes sold over 37 weeks, i.e. +30% compared to n-1.

Thu 01/07/2021 by Julia Savin & Daphné Annino

PinKids® adopts colours of Trolls 2 animated film

PinKids® apples will take on the colours of Trolls 2. Over the past 5 years, PinKids® has gone from strength to strength, with volumes up by 238% between 2015 and 2020.

Thu 07/01/2021 by Richard Wilkinson

Pinkids® takes on the colours of the animated film Trolls World Tour

Photo: Pink Lady

For the new season, Pinkids® apples will put on the colours of the Trolls World Tour licence to support their stepping-up.

Thu 17/12/2020 by Richard Wilkinson

Adopt a Tree campaign aims to strengthen ties between consumers and Pink Lady® producers

Photo: Pink Lady

On Saturday, October 24, the sponsors of Operation Adopt a Tree were in the orchards to harvest Pink Lady® apples. The Adopt a Tree campaign has been a resounding success […]

Thu 10/12/2020 by Richard Wilkinson

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