Pink Lady®
Despite a struggling apple market in Europe and falling volumes following the 2021 frost in the middle of the flowering season, all the players in the Pink Lady® Europe sector have maintained their strong mobilisation allowing them to remain healthy this season, with 173,000 tonnes of Pink Lady®
& PinKids® apples (+13% compared to 2 years ago) and more than 500 promotional operations that continue to win over consumers!
Fri 15/07/2022 by Pink Lady®
Pink Lady®
Pink Lady® has announced surpassing 200,000 tons in sales in 37 weeks, representing a 30% rise from the previous year. The mild climate throughout ripening until harvest and the increase […]
Wed 11/08/2021 by Richard Wilkinson
© Pink Lady and DreamWorks
PinKids® apples will take on the colours of Trolls 2. Over the past 5 years, PinKids® has gone from strength to strength, with volumes up by 238% between 2015 and 2020.
Thu 07/01/2021 by Richard Wilkinson
Photo: Pink Lady
For the new season, Pinkids® apples will put on the colours of the Trolls World Tour licence to support their stepping-up.
Thu 17/12/2020 by Richard Wilkinson
Photo: Pink Lady
On Saturday, October 24, the sponsors of Operation Adopt a Tree were in the orchards to harvest Pink Lady® apples. The Adopt a Tree campaign has been a resounding success […]
Thu 10/12/2020 by Richard Wilkinson
PINKIDS © Pink Lady
To launch the new season, Pink Lady® will crisscross France to meet its partner wholesalers in wholesale markets and open-air markets in 10 cities. This unprecedented tour, which will begin […]
Thu 03/12/2020 by Richard Wilkinson
Pink Lady® Europe
For several years now, the Pink Lady® Europe Association has been designing environmentally friendly packaging to meet society’s expectations and develop lasting solutions. As part of the Pink Lady® Europe […]
Tue 13/10/2020 by Richard Wilkinson
All rights reserved
The 2020/2021 season promises to be a successful one for Pink Lady®, with a forecast of 190,000 tons, or nearly +19% compared to the previous year. This growth of 30,000 […]
Wed 07/10/2020 by Richard Wilkinson
All rights reserved
Pink Lady® apples have enjoyed an excellent season in Spain, thanks to a combination of favourable conditions and consumer reliance on fresh and local products. The weather in Spain has been described by growers as “exceptionally favourable” for apple growing, which has translated into an outstanding quality and harvest.
Wed 19/08/2020 by Richard Wilkinson
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Pink Lady is becoming ever more global. The latest development in the apple brand’s growth is an agreement signed between Apple and Pear Australia Limited (APAL), Brandt’s Fruit Trees (BFT) […]
Wed 01/01/2020 by Richard Wilkinson
