Pink Lady and Kanzi lead world apple market
Pink Lady and Kanzi are the world’s top 2 apple brands. Kanzi remains Europe’s second best-selling apple variety and continues to make ground in the US, new market research data shows. Rochelle Bohm, vice president of marketing a Kanzi, said that the 52-week Nielsen scan data indicates that Kanzi commands one of the highest retail prices of all branded apples, and outpaces inflation with a 10.2% gain compared to 2022.
Worldwide, Kanzi ranks second behind Pink Lady. “Retailers need to capitalise on this premium apple to take their sales to the next level. Kanzi’s proven performance in markets is a testament to its growing popularity and remarkable sales success.”