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Pink Lady® launches eco-packaging

Pink Lady® launches eco-packaging
For several years now, the Pink Lady® Europe Association has been designing environmentally friendly packaging to meet society’s expectations and develop lasting solutions. As part of the Pink Lady® Europe […]
Tue 13/10/2020 by Richard Wilkinson

Promising season in store for Pink Lady ®

Promising season in store for Pink Lady ®
The 2020/2021 season promises to be a successful one for Pink Lady®, with a forecast of 190,000 tons, or nearly +19% compared to the previous year. This growth of 30,000 […]
Wed 07/10/2020 by Richard Wilkinson

Record sales of Pink Lady® apples in Spain

Record sales of Pink Lady® apples in Spain
Pink Lady® apples have enjoyed an excellent season in Spain, thanks to a combination of favourable conditions and consumer reliance on fresh and local products. The weather in Spain has been described by growers as “exceptionally favourable” for apple growing, which has translated into an outstanding quality and harvest.
Wed 19/08/2020 by Richard Wilkinson

Pink Lady establishes presence in North America

Pink Lady establishes presence in North America
Pink Lady is becoming ever more global. The latest development in the apple brand’s growth is an agreement signed between Apple and Pear Australia Limited (APAL), Brandt’s Fruit Trees (BFT) […]
Wed 01/01/2020 by Richard Wilkinson

Pink Lady to expand organic production area

Pink Lady to expand organic production area
Pink Lady orchards are expected to become more organic over the forthcoming years. For now, only around 2% comprise organic cultivation; nevertheless, Pink Lady producers are engaged in responsible production […]
Thu 14/11/2019 by Richard Wilkinson
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Pink Lady®, always more committed

Recruitment, loyalty and quality will continue to animate the strategy of Pink Lady for this new season. The success of BeePink and Adopt a Tree last season illustrated the relevance […]
Fri 18/10/2019 by Richard Wilkinson

Pink Lady® reports good results in a struggling market

Pink Lady® reports good results in a struggling market
Despite declining apple consumption in the main EU markets, Pink Lady® has maintained a good performance this season with 170,000 tons marketed, slightly lower than the 178,000 tons in the […]
Mon 08/07/2019 by Richard Wilkinson

Pink Lady® to offer customised packaging

Pink Lady® to offer customised packaging
To develop and strengthen the reputation of Pink Lady® in Europe and to develop its markets, the brand has created a range of new custom packaging. These limited editions are […]
Tue 24/07/2018 by Richard Wilkinson

Pink Lady continues growth momentum

Pink Lady continues growth momentum
In 2017-2018, Pink Lady® consolidated its leading brand position in all European markets and continued its growth momentum with good potential for further development. Around 175,000 tons of Pink Lady® […]
Thu 14/06/2018 by Richard Wilkinson

Fruilar boosts peach and nectarine supply

Fruilar boosts peach and nectarine supply
Over the years, Catalan company Fruilar has earned a strong reputation as one of the leading suppliers and distributors of the high quality Pink Lady apple variety in Europe. The […]
Wed 20/07/2016 by Richard Wilkinson

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Prodexpo Moscow, 2023

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