The Clemcott will be available in Europe’s best supermarkets until May, which will mark the end of another 5 month season for the certified quality mandarin.
In a press release, the Valencia-based CVVP (Protected Vegetable Varieties Club) said Spain’s favourable climate allows the Clemcott season to last longer.
It said the Clemcott is endorsed by the CVVP, which strives to supply relevant information to purchasing managers through international marketing channels in order to promote the best selection of the Nadorcott variety.
The club said it has been working for years, season after season, to uphold quality standards from the orchards through to marketing and distribution centres, “so that the farmers, purchasing managers and the consumers are fully satisfied.”
“Purchasing managers and consumers have appreciated the exclusiveness of Clemcott in this year’s campaign. The Clemcott marketing campaign always acknowledges and advocates the expertise and hard work of the farmers in the orchards and it keeps directly in touch with the purchasing managers who, keen to select the best products for their stores, demand a top quality mandarin that also has the Blacklabel with the damatrix code.”
The current marketing campaign slogan conveys Clemcott as the mandarin of the MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”
Until the next season, the farmers will be busy looking after and preparing the orchards to guarantee the very best crops in 2017. “They follow very strict processes and use the most suitable treatment to make sure the trees continue to produce the best Nadorcott fruit,” the club said.