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Nadorcott: Full view from the field to sales and marketing

Nadorcott: Full view from the field to sales and marketing
Press release: Don Pawanco

Nadorcott is the winning choice. An exceptional and incomparable late season mandarin. At the Protected Varieties Club, we are concerned about guaranteeing the satisfaction of our growers and associates and we take to the streets to ask them.

The testimonials of these growers and marketers speak for themselves. We invite you to watch the video at:

In the meantime, we would like to share some of the reasons that our players highlight as extraordinary values and that confirm that, year after year, Nadorcott is a profitable and pleasing mandarin.

From the grower’s point of view, the first aspect to highlight is the climate. 

“The climate we have in Spain is, we believe, optimal for producing Nadorcott for two reasons, the main one being the temperature differential between night and day, which makes the sugar-acidity ratio possible and Europe likes that acid touch.

In addition, this climate also allows the color to be that pleasant reddish color. A very intense red and an exceptional organoleptic quality.

Nadorcott yields much more than other varieties, it is very vigorous and has a production capacity that no other variety has.

It is also a very easy to grow variety, withstands cold, heat and extremes and works in almost any climate, even extreme.

Producing Nadorcott has marked a turning point for us, it has given us back the illusion of agriculture, we know that we are going to sell and sell well. That is very important. It is worth every penny invested in it, more than worth it”.

If we move on to the commercial testimonials, the advantages are also stated under the following reasoning.

Nadorcott has a very long sales period, it may be the mandarin with the longest sales period, it goes from January to April, although volumes run out earlier. In fact, if there were more volumes it could, in some areas, be extended until May.

At the organoleptic level, it is a very homogeneous fruit and, in addition, it has a very important amount of juice, which makes you have an explosion of flavor in your mouth.

It is very important, as we have already mentioned, the balance between sugar and acidity, the acidity makes that this fruit is not water with sugar, giving a very good balance to the citrus”.

Value, quality, profitability and enthusiasm, that is Nadorcott, the best choice.

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Nadorcott changes agriculture

Nadorcott changes agriculture

Making money off the land and as Nadorcott reinvents it. The late ripening mandarin Nadorcott is a paradigm of new citriculture.        It is a revolutionary change in the fields and it has been the farmer’s solution to survive in hard times. According to many farmers, it is a “…just as well I opted for it”.

Nadorcott is the variety par excellence; a lifesaver in a world where the citriculture was stagnant.

The Fortuna mandarin was going bust due to the Alternaria alternata fungus that attacks this variety, after having been a star. Nadorcott was running as an alternative to carry on in this citrus fruit world. And it has been more surprising than expected. Nadorcott started to be and still is a mandarin that the farmer makes money off.

It is really profitable, because this fruit tree works, it produces and it is hardy. There are many advantages to be had by cultivating it, which make it very sustainable and environmentally friendly, such as the fact that it needs little water. However, Nadorcott is much more than just that. It is genuine, because it favours the continuation of a sector, because it helps those who believe in it get economic returns and earn money, which has enabled them to carry on creating jobs, revitalizing and bringing happiness to the land.

Nadorcott impresses farmers on all levels. It allows for the continuation of La Fortuna

– it is the variety and the reality of many farmers-; it has taken off perfectly, in the fields and in the stores. It is superb because of its colour, shape, taste, flavour, potential and its management model is exciting.

The Club de Variedades Vegetales Protegidas breaks “the ice and the shell” and it takes the leading role in the management of this protected plant variety. Adding value and appreciating the farmer and the citriculture, has been its manifesto. To develop and give a genuine guarantee of the basis of its model. A model that can be chosen by the farmers who opted for it and continue to grow and develop it.

It is a “just as well” that I have it so that I can carry on operating in this competitive sector. Because each year, each season, it enables famers to “end” on a positive note. Nadorcott has changed the whole panorama, so much so that the Spanish citriculture has been distinguished in two seasons; the first for the quality and the quantity with very competitive prices and the second, where Nadorcott rules among the late ripening mandarins and sets high prices that result in profits being earned off the land at the end of the year.

This variety has arrived just at the right time and it has more to offer than any farmer could imagine. Here the saying “nothing ventured nothing gained” is definitely true, for all the farmers who grow it.

The first, the original, the profitable and the one that you win with. Just as well… is something that the farmers, who opted for the variety and continue to do so, say over and over again.

It will go down in history, as an anecdote and as evolution of the sector. Nadorcott breaks new ground; its successors follow. But it was the first, the one that gave new life. It is currently the economic engine of this sector, which thanks to its profits, has been able to continue, transform farms, carry on developing and make it possible for the farmers to have some well-earned money once again, at the end of a long and hard campaign.

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La Unio de Llauradors reports confusion of Orri and Nadorcott varieties in large retailers

mandarinas orri

La Unio de Llauradors has reported another case of consumer fraud, with the erroneous labeling of citrus varieties. This time it relates to Orri mandarins, for which citrus farmers pay the highest royalties, which are being sold in retailers as the Nadorcott variety. The association points out that Orri and Nadorcott are two different varieties that growers must pay plantation and commercialisation licenses to plant and market. The cost of royalties for producing and selling Orri are around €37,500 per hectare plus a fixed rate per kilo sold. Unlike Orri, Nadorcott is not a seedless mandarin variety and so is not as appealing to the consumer. Indeed, the price received by the Orri producer is currently €1/Kg, while for the Nadorcott it is €0.60/kg. La Unio believes this confusion is damaging the image of Orri and the sector as a whole and so demands the relevant authorities take swift action to end this malpractice.

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Morocco Nadorcott Seedless label makes grand debut in Berlin

The label guarantees a naturally seedless fruit, as Nadorcott is self-sterile and is grown in orchards that are 100% isolated from other citrus orchards and regularly checked to prevent cross-pollination.

The Moroccan Nadorcott Producers’ Association (Association des Producteurs de Nadorcott au Maroc – APNM) chose Fruit Logistica, the biggest fruit and vegetable trade event in the world, to launch its new Morocco Nadorcott Seedless label. Kenza Ouali, the Domaines Export marketing chief and the driving force behind the association, explained that “the aim is to assert the natural quality of Nadorcott mandarins, which are naturally seedless, selected naturally and grown in their place of origin.”

The label guarantees a naturally seedless fruit, as Nadorcott is self-sterile and is grown in orchards that are 100% isolated from other citrus orchards and regularly checked to prevent cross-pollination. The label also guarantees a naturally attractive and flavourful fruit with a beautiful flattened shape, smooth skin and intense orange colouring, easy to peel, with a perfect sugar/acid balance and excellent shelf-life, and a late marketing season, from mid-January to mid-May. This fruit is also naturally socially responsible, sustainable and quality-controlled.

The reason for launching the new label at Fruit Logistica – at a stand decorated in natural colours – was to present it to the many buyers from Germany and other countries visiting the fair. The launch will be followed by a wide-ranging communication campaign by APNM and all its members. In 2014/15, nearly 98,800 tons of Nadorcott mandarins were exported to Europe, Russia, the US and Canada, among other markets.

Delassus increases its citrus packing capacity

From its bases at Casablanca and Agadir, this Moroccan company exports 80,000 tons a year of citrus fruit, 25,000 tons of cherry tomatoes and some table grapes, and grows 48 ha of flowers. Its tomato cherries, sold under the Duroc brand, are grown hydroponically in 300 ha of greenhouses. As the nutrient solutions are recycled, 100% of the water the plants do not use can be recycled.

A high proportion of the citrus fruit Delassus sells is also grown on its own farms, which have GLOBALG.A.P., Tesco Nurture, Fair Trade, BRC and ISO 22000 certification. Nadorcott clementines are one of its flagship products. In 2015/16, Delassus expects to export 14,000 tons, against 10,000 tons in 2014/15, mainly to Britain, Russia and Canada.

In 2015, the company opened a new packhouse in Agadir for all its citrus fruits. This facility has been fully operational since October 2015 and is equipped with the latest generation of technology. It can handle 40 tons/ hour of citrus fruit and has obtained Walmart’s ethical certification.

Kantari Group’s passion for quality

The Berkane-based Groupe Kantari is one of the leading exporters in the fruit and vegetable sector. It currently has 4500 ha of citrus orchards and 15 packhouses, certified to BRC, GlobalG.A.P., ISO 9002, HACCP, Tesco, QC 100 and other standards. Its leading product is Berkane clementines, which have enjoyed a Protected Geographical Indication since 2010 and are sold from the end of October to the beginning of January. In 2015/16, the Kantari group exported nearly 30,000 tons of clementines, mainly to Russia (one ship a week), the European Union (Britain, France), the US and Canada.

Khaled Maloum of Groupe Kantari said: “Our top objective is customer loyalty. We create brands for each client. Also, our volume is increasing at the same time as their demand, as new orchards are coming into bearing and existing ones are being rejuvenated. In Russia we work with the three main importers, who distribute our products throughout all the former Soviet Union countries. We are also open to new markets such as Scandinavia, Africa and Asia.”

The group goes to all the major fairs to meet its clients, including Moscow, Berlin (Fruit Logistica) and in 2015, for the first time, Montreal. It also focuses on prices that recognise the quality of its products. After London in 2012 and New York in 2013, in 2014 it received the Arch of Europe quality prize in Frankfurt for its Berkane clementines.

Domaines Agricoles a triple Flavour of the Year winner

Domaines Export, Domaines Agricoles’ export arm, expects to export 30,000 tons of Fine clementines, 10,000 tons of Nour, 35,000 tons of Afourer mandarins, 15,000 tons of oranges and 20,000 tons of early fruit and vegetables (tomatoes, melons, etc.) in 2015/16. In total it expects to market 110,000 tons of citrus and other fruit and vegetables this season, with an export objective of 170,000 tons in the longer term.

Domaines Agricoles has five packhouses located near the growing areas, with a total capacity of 2 million boxes a week. In 2016, the group has already received three awards for the quality of its fruit and vegetables, as three of its products have been named Flavour of the Year: Nadorcott Afourer mandarins for the 7th year running, cocktail tomatoes for the 4th time, and green Charentais melons for the 3rd time.

Willy Mansion, the chairman of Monadia (the company that organises the Flavour of the Year awards), went in person to the Domaines Agricoles stand at Fruit Logistica to explain what the awards are about and why Domaines Agricoles so often wins them.

This article first appeared in edition 143 (May/June 2016) of Eurofresh Distribution magazine. Read more from that issue here: 

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Clemcott 2016 season comes to a close

The current marketing campaign slogan conveys Clemcott as the mandarin of the  MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”

The Clemcott will be available in Europe’s best supermarkets until May, which will mark the end of another 5 month season for the certified quality mandarin.

In a press release, the Valencia-based CVVP (Protected Vegetable Varieties Club) said Spain’s favourable climate allows the Clemcott season to last longer.

It said the Clemcott is endorsed by the CVVP, which strives to supply relevant information to purchasing managers through international marketing channels in order to promote the best selection of the Nadorcott variety.

The club said it has been working for years, season after season, to uphold quality standards from the orchards through to marketing and distribution centres, “so that the farmers, purchasing managers and the consumers are fully satisfied.”

“Purchasing managers and consumers have appreciated the exclusiveness of Clemcott in this year’s campaign. The Clemcott marketing campaign always acknowledges and advocates the expertise and hard work of the farmers in the orchards and it keeps directly in touch with the purchasing managers who, keen to select the best products for their stores, demand a top quality mandarin that also has the Blacklabel with the damatrix code.”

The current marketing campaign slogan conveys Clemcott as the mandarin of the  MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”

Until the next season, the farmers will be busy looking after and preparing the orchards to guarantee the very best crops in 2017. “They follow very strict processes and use the most suitable treatment to make sure the trees continue to produce the best Nadorcott fruit,” the club said.

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Last months to enjoy Clemcott

The last few months to enjoy the best selection of Nadorcott: Clemcot

With just a few months before the Clemcott season ends, the best selection of Nadorcott continues to supply the market with its excellent quality fruit that is becoming increasingly more popular in Europe’s fruit and vegetable sector, one of the big consumers of citrus fruit.

In line with the objective of this 2016 season campaign, Clemcott meets the requirements of the experts with optimal characteristics that a certified quality mandarin deserves: Clemcott is the “easy peel” for all ages, “even a baby could peel a Clemcott”. Its numerous nutritional and organoleptic properties also make it ideal for children.

Clemcott also makes the difference with taste and colour. Clemcott is tantalisingly delicious; it is distinguished for its exquisite flavour and its deep reddish orange colour that makes it very appetizing. Another great virtue is its perfect balance between sweetness and acidity. These quality standards along with many others are upheld year after year so that Clemcott can always meet the expectations of everyone: farmers, marketers, agricultural experts and consumers.

Very few are privileged with the honour of having their orchards chosen to grow this mandarin in each season. As proof of all this hard work and dedication, Clemcott comes with its Blacklabel that is always somewhere visible on the secondary packaging to identify it and endorse its quality guarantee and its authenticity. It is therefore impossible not to be able to distinguish it from the other mandarins on the market.



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CVVP claims research shows Tango essentially derived from Nadorcott


The Club de Variedades Vegetales Protegidas (Protected Vegetal Varieties Club – CVVP) claims new research shows the ‘Tang Gold’ variety (also known as ‘Tango’) is essentially derived from the ‘Nadorcott’ mandarin.

In a press release, the Valencia-based club said this is the thesis supported in a report by the Institute for Plant Molecular and Cell Biology (IBMCP), a centre it said is funded by the Polytechnic University of Valencia (UPV) and the Spanish National Research Council (CSIC).

The CVVP said the institute had used new, highly precise technology – the massive sequencing technique – to compare the genomes of the ‘Tang Gold’ and ‘Nadorcott’.

“It can be concluded from the results of the mentioned study that ‘Tang Gold’ and ‘Nadorcot’ are identical in 99.9999997% of the varied positions analysed,” it said.

According to the CVVP, this means there are no significant differences between the genomes ‘Tang Gold’ and ‘Nadorcot’.

“The conclusions of this scientific report corroborate the theory supported by the Club de Variedades Vegetales in that “‘Tang Gold’ is a variety without enough differences with ‘Nadorcott’ or, it essentially derives from ‘Nadorcott’.

“This is the reason why this institution states that ‘it will take the necessary steps to defend its members’ rights against those infringing the legal protection the ‘Nadorcott’ variety has,’” the CVVP said in its press release.