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60,000 tons of Orri mandarins forecast for 2020-2021 season

60,000 tons of Orri mandarins forecast for 2020-2021 season © Orri Running Committee
© Orri Running Committee /// PRESS RELEASE

 

The Association of Producers of the Orri Variety (Orri Running Committee, ORC) foresees an estimated production of 60,000 tons during the 2020-2021 season. The Orri mandarin is among the highest valued varieties in the market and, in the first weeks, its price is already topping the highest values reached in previous years.

As ORC’s manager, Guillermo Soler, points out, the rains during the fall and the beginning of Winter have benefited the growth of this variety and the perspective regarding the calibre of this fruit are good, ‘which, added to its excellent organoleptic properties, differentiates the Orri mandarin from the rest and makes it stand out as a premium quality produce’. The demand is also expected to remain high ‘because society demands even more locally grown fruit with high quality, and the Orri mandarin meets those requirements’.

The variety is about to reach its production limits, approximately 80,000 tons, because production licenses have been exhausted in Spain and Portugal, the only countries in Europe where it can be produced legally. In this regard, ORC confirms that almost 99% of all illegal exploitations would have been eliminated by now, since notifications of illegal exploitations received via their mobile app have decreased significantly in the past months.

The Orri mandarin is marketed mainly in France, the UK, Holland, Belgium, Germany and Switzerland. ‘Despite the great success garnered by Orri mandarins in European markets, which has been observed in a market research that we’ve conducted recently at ORC, we’ve detected that there’s still great potential for growth at a national level,’ said Soler.

Regarding these forecasts, during the current campaign, a very powerful promotional activity will be developed focusing on the main wholesale markets, distribution chains and more than 8,000 greengrocers, in which points of sale will be supplied with elements for display identifying the variety, so that the consumer can easily recognise it.

 

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Surge in South African tangerine exports

Surge in South African tangerine exports

South Africa’s tangerine exports are expected to grow by 9% to 420,000 tons in the 2020/21 MY, from 385,000 tons in the 2019/20 MY, based on increased production, a strategy of prioritising exports over domestic sales, and a surge in demand due to COVID-19. Demand for tangerines/mandarins remains strong in the export markets, with the UK the leading export market, accounting for 26% of total exports, followed by the Netherlands (21%), Russia (8%) and the US (6%).  Tangerines/mandarins exports are not impacted by South Africa’s CBS issues in the EU market.

According to USDA data, exports to the United States under the AGOA have grown by an average of 15% per year over the past four seasons, from 7,444 tons in the 2013/14 MY, to 18,690 tons in the 2018/19 MY. This growth trend is expected to continue based on the rising US market preference for easy peelers, and continued duty free market access under AGOA.

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The rise and rise of South Africa’s soft citrus

The rise and rise of South Africa’s soft citrus © Eurofresh Distribution
© Alexandra Sautois, Eurofresh Distribution

 

South Africa’s tangerine/mandarin crop is projected to rise by 12% in the 2019/20 campaign, continuing the sector’s strong growth of recent times. Total production is estimated to reach 421,000 tons, mainly due to an increase in production area, normal weather conditions, and improved winter rainfall received in the main production area of the Western Cape. Moreover, many plantings are now reaching maturity. COVID had a minimal impact on labour supply.

South Africa’s tangerine/mandarin exports are expected to be up 16% in 2019/20 to 344,000 tons, due to increased production and the strategy of prioritising export markets over domestic markets. It is likely that COVID-19 has also driven demand due to the assumed health benefits of Vitamin C. Indeed, demand has been strong in the export markets, with the UK leading the way (26% of the total), followed by the Netherlands (21%), Russia (8%) and the US (6%).  

Many new soft citrus orchards in South Africa are under netting to improve water efficiency, yields and the overall quality. In addition, there is an increasing trend to plant late varieties, which has shifted the peak harvest of soft citrus from the beginning of May to mid-May, continuing through to July.

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Orri Running Committee joins Food 4 Heroes

Orri Running Committee joins Food 4 Heroes

 

The Orri Running Committee (ORC) association, made up of producers of the premium mandarin variety Orri, has joined the ‘Food 4 Heroes’ initiative and thanks to its mediation has donated nearly 1,000 kilos of this protected variety, which will be distributed among the professionals and patients of the field hospital installed on the IFEMA campus in Madrid.

Guillermo Soler, ORC manager, said, “This is a small gesture with which we intend to thank the great heroes of this pandemic who are fighting on the front line every day to take care of us, protect us and make this situation that we are living pass what soon as possible.”

“Food 4 Heroes” is an initiative in which dozens of restaurants, chains and food companies collaborate, working as a team, altruistically and in solidarity, with the aim of feeding health workers in hospitals during the coronavirus crisis.

“From the Orri Running Committee, as a producer association, we also do not forget to thank and highlight the effort being made by all farmers, supply chain operators, gatherers, clothing, logistics, supermarket workers, etc., of our country so that, in these delicate and extremely urgent moments, Spanish consumers can feed themselves and strengthen their immune system in the healthiest way,” said Soler.

Photo: Orri Running Committee

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Global citrus crop shrinks

640px-Citrus_fruits

The 2019/20 global citrus crop is down for all categories, except grapefruit. Orange production is down 11% to 47.5 million, due to weather-afflicted seasons in Brazil, the EU, Morocco and Egypt, with small increases in China and the US unable to compensate for these losses. The global mandarin crop is down 1% to 31.7 million tons, with drops in all major production regions, especially Turkey (-9%) except China.  The world’s lemon crop is estimated to be down 7% to 7.9 million tons, with Argentina (-11%), the EU (-13%), Turkey (-9%) and the US (16%) all suffering challenging seasons due to weather events. Mexico’s and South Africa’s lemon and lime production are both expected to be up. Lastly, grapefruit was the one citrus category that registered a larger crop in the 2019-20 campaign, with larger harvests in China, South Africa, Turkey and the US more than offsetting the 18% fall in the EU’s crop.

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Fama introduces Israeli varieties of mandarins

Fama has  7,000 ha of citrus farms in the provinces of Entre Rios and Corrientes, with 50% oranges and 50% mandarins.

Thirty years after it was founded, Fama S.A. now occupies a significant place within the production and exportation of fresh citrus from Entre Ríos and Corrientes, Argentina.

The company has 20 owners from three generations of fruit producers whose mentality is aimed at producing quality fruit.

Today Fama has 7,000 ha of citrus farms in the provinces of Entre Rios and Corrientes, with 50% oranges and 50% mandarins.

For the latter, the company has been making contracts to have exclusive, patented varieties such as Orri, of Israeli origin.

Commercial director Alberto Lavino Zona explained: “This enables us to be always a little ahead of our competitors. Also, at times when there is too much fruit, by having what nobody else has it is easier to sell it.”

He went on to describe the company’s strategy, which is based on three prongs: “Innovation in varieties, where we are entering the field of red Israeli varieties, which are very valuable and take five years to develop; we are not thinking of increasing the area but improving technology to get greater production per hectare and a better yield, making the work more effective; and having varieties the market seeks, thus being more competitive.”

Although the most significant market is Russia, which accounts for 50% of the volume exported, it is currently present in 30 markets and the idea is to continue growing and opening up new ones.

“What has differentiated us from our competitors is that we have always been opening up markets according to the type of fruit we produce and trying to maximise the value of each variety and each calibre.”

Interested in opening up the US market, Lavino Zona underlined the need to have the backing of the Argentine government to bring down tariffs barriers. 

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Clemcott 2016 season comes to a close

The current marketing campaign slogan conveys Clemcott as the mandarin of the  MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”

The Clemcott will be available in Europe’s best supermarkets until May, which will mark the end of another 5 month season for the certified quality mandarin.

In a press release, the Valencia-based CVVP (Protected Vegetable Varieties Club) said Spain’s favourable climate allows the Clemcott season to last longer.

It said the Clemcott is endorsed by the CVVP, which strives to supply relevant information to purchasing managers through international marketing channels in order to promote the best selection of the Nadorcott variety.

The club said it has been working for years, season after season, to uphold quality standards from the orchards through to marketing and distribution centres, “so that the farmers, purchasing managers and the consumers are fully satisfied.”

“Purchasing managers and consumers have appreciated the exclusiveness of Clemcott in this year’s campaign. The Clemcott marketing campaign always acknowledges and advocates the expertise and hard work of the farmers in the orchards and it keeps directly in touch with the purchasing managers who, keen to select the best products for their stores, demand a top quality mandarin that also has the Blacklabel with the damatrix code.”

The current marketing campaign slogan conveys Clemcott as the mandarin of the  MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”

Until the next season, the farmers will be busy looking after and preparing the orchards to guarantee the very best crops in 2017. “They follow very strict processes and use the most suitable treatment to make sure the trees continue to produce the best Nadorcott fruit,” the club said.

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Last months to enjoy Clemcott

The last few months to enjoy the best selection of Nadorcott: Clemcot

With just a few months before the Clemcott season ends, the best selection of Nadorcott continues to supply the market with its excellent quality fruit that is becoming increasingly more popular in Europe’s fruit and vegetable sector, one of the big consumers of citrus fruit.

In line with the objective of this 2016 season campaign, Clemcott meets the requirements of the experts with optimal characteristics that a certified quality mandarin deserves: Clemcott is the “easy peel” for all ages, “even a baby could peel a Clemcott”. Its numerous nutritional and organoleptic properties also make it ideal for children.

Clemcott also makes the difference with taste and colour. Clemcott is tantalisingly delicious; it is distinguished for its exquisite flavour and its deep reddish orange colour that makes it very appetizing. Another great virtue is its perfect balance between sweetness and acidity. These quality standards along with many others are upheld year after year so that Clemcott can always meet the expectations of everyone: farmers, marketers, agricultural experts and consumers.

Very few are privileged with the honour of having their orchards chosen to grow this mandarin in each season. As proof of all this hard work and dedication, Clemcott comes with its Blacklabel that is always somewhere visible on the secondary packaging to identify it and endorse its quality guarantee and its authenticity. It is therefore impossible not to be able to distinguish it from the other mandarins on the market.

Source: http://clubvvp.com/en/the-last-few-months-to-enjoy-the-best-selection-of-nadorcott-clemcott/

PE

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Mandarins outperform oranges for value in US

640px-Citrus_fruits

It used to be oranges, but these days mandarins are driving growth in the value of the citrus category in the United States as consumers continue their love affair with this more compact, often seedless, and easy to peel fruit.

Though just 9.9% of the citrus volume sold, mandarins represented 36.4% of dollar sales in the US retail market for the 52 weeks to September 26, 2015, according to Nielsen data. In comparison, oranges, which form 30% of the category volume, represented a lesser share – 29.2% – of the overall spend.

Relative to the 52 weeks to September 27, 2014, the citrus category grew 8.9% in sales value (to $2.8 billion) and 8.2% in retail sales volume (to 2.2 billion eaches/units of fruit sold). Again, mandarins, with sales of $1 billion, contributed to that growth with a 22% jump in spend, outperforming oranges, which slipped 0.3% in value, to $801.4 million. There was growth of 20.3% in the number of mandarins sold, to 219.1 million, while for oranges it was a more modest rise of 5.6%, though to 666.8 million).

The only other citrus types to log much growth in retail spend apart from mandarins were lemons (+13.5%) and, to a lesser extent, grapefruit (+0.5%), and, in volume, lemons with 5.2%. Limes also grew in volume sales, by 12.4%, overtaking oranges to reach a total sold of 667.4 million, but in value dropped 2.8% to $261 million.


 

Both tangerines and specialty fruits took a tumble in value and volume, of the order of 7.3% and 8.9% relatively for tangerines and over 15% in both cases for specialty fruits.

Source of all data: Nielsen
‘Citrus fruits’ image by Scott Bauer, USDA. Image released by the Agricultural Research Service. Licensed under Public Domain via Commons

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CVVP claims research shows Tango essentially derived from Nadorcott

citpic

The Club de Variedades Vegetales Protegidas (Protected Vegetal Varieties Club – CVVP) claims new research shows the ‘Tang Gold’ variety (also known as ‘Tango’) is essentially derived from the ‘Nadorcott’ mandarin.

In a press release, the Valencia-based club said this is the thesis supported in a report by the Institute for Plant Molecular and Cell Biology (IBMCP), a centre it said is funded by the Polytechnic University of Valencia (UPV) and the Spanish National Research Council (CSIC).

The CVVP said the institute had used new, highly precise technology – the massive sequencing technique – to compare the genomes of the ‘Tang Gold’ and ‘Nadorcott’.

“It can be concluded from the results of the mentioned study that ‘Tang Gold’ and ‘Nadorcot’ are identical in 99.9999997% of the varied positions analysed,” it said.

According to the CVVP, this means there are no significant differences between the genomes ‘Tang Gold’ and ‘Nadorcot’.

“The conclusions of this scientific report corroborate the theory supported by the Club de Variedades Vegetales in that “‘Tang Gold’ is a variety without enough differences with ‘Nadorcott’ or, it essentially derives from ‘Nadorcott’.

“This is the reason why this institution states that ‘it will take the necessary steps to defend its members’ rights against those infringing the legal protection the ‘Nadorcott’ variety has,’” the CVVP said in its press release.