Posted on

CVVP presents its new campaign



The Compañía de Variedades Vegetales Protegidas A.I.E. (CVVP) is back once again this year, with a new image and a new message too: ‘Join us. Grow with us’.

The objective of the new campaign is to publicise and divulge the intangible assets that are managed by the company, which, to a great extent, benefit the plant breeders and master licensees of plant varieties.

Being able to rely on CVVP to manage the plant varieties, not only means having the support, the backing and the personalised help of a consolidated company, which has experience in the sector. As it conveys through its new campaign, it also means growing in talent, distinction and ambition.

Under the slogan, ‘Join us. Grow with us’, CVVP promotes growth and gives its potential members the opportunity to join a strong community of plant breeders and experts, to attain the same objective: be successful in managing their plant varieties.

A ring of leaves has been chosen for the image of the campaign to convey unity, protection and the on-going evolution of the company and it appears on all the promotional gifts, leaflets, letters and packaging that are included in the campaign.

The Compañía de Variedades Vegetales Protegidas has managed famous varieties such as Nadorcott, m7, the Summer Prim lemon and the Leanri mandarin for years. One of the latest additions is the Kibi brand, with red and yellow kiwi varieties. 

With passion, experience and responsibility in terms of agricultural sustainability and food safety, CVVP demonstrates its know-how and ability to manage new plant varieties. Its new campaign helps consolidate it as being the protective framework and the connecting point between professionals and experts of the fruit and vegetable sector, to be successful in the development and renewal of plant varieties.


Source: Press Release
Posted on

Kiwi specialist Fruitgrowing Quality joins CVVP 

Disease threatens Italian kiwi


The Company of Protected Plant Varieties A.I.E (CVVP) has a new partner: Fruitgrowing Quality, an entity with extensive experience in cultivation and horticultural techniques, especially in the production and global trade of kiwi. The new member will bring two new varieties of kiwi: red flesh and yellow flesh, to be marketed under the KIBI Gold and Red KIBI brands. Joaquín Rey, marketing and operations manager of the Fruitgrowing Quality SL Group, which holds the license to market these varieties of kiwi in Spain and Portugal, has entrusted their management to CVVP. Fruitgrowing Quality is currently working together with CVVP to create a sales consortium to market KIBI kiwifruit. These new varieties of red and yellow kiwi will be presented at Fruit Attraction, along with the other varieties that the company manages.

CVVP is a non-profit economic interest group, specialised in the integral management of plant varieties. This new addition expands the spectrum of varieties managed by CVVP, demonstrating that its trajectory, which had previously focused on citrus fruits, has also earned it the trust of companies that work with other products.


Posted on

CVVP adds partners and launches Leanri

CVVP adds partners and launches Leanri, credit: CVVP
Credit: CVVP (



Spanish non-profit organisation CVVP (Compañía de Variedades Vegetales Protegidas) has been strengthened by the addition of a new partner, Fruit Growing Quality. Manager, Reyes Moratal, said, “With the incorporation of this company, we are progressing towards achieving our dual aims of attracting new members and diversifying our products.” Fruit Growing Quality produces gold and red kiwi marketed under the Kibi brand. “We are very pleased that a firm like Fruit Growing Quality trusts our organisation. This is a clear indication that our work is being appreciated by the sector. We welcome new partners to offer them the best possible service not only in citrus but also in other products like kiwis, berries, grapes.” The 2019/20 campaign will be the first commercial season for Leanri variety of mandarin, managed by CVVP since 2016. It is a high-quality mutation of Clementine x Murcott. The fruit, harvested between January and February, is seedless and has a red-orange colour, a round shape, and a smooth peel. Additionally, Summer Prim lemon variety will be available for next spring. This variety is in great demand among European distributors. 

For ten years, CVVP has supported its partner producers in the Spanish fruit sector. It provides auxiliary services to assist with the management, promotion, defence, licensing and development of protected varieties. Furthermore, it offers administration services, computer management and control, human resources, complementary and auxiliary marketing, communication and legal consulting services. CVVP comprises five partners: Club de Variedades Vegetales Protegidas, the Navel M-7 Association, New Lemon Company, ANBGCM Material Vegetal and Fruit Growing Quality.

Posted on

CVVP supplies a plant variety management model that is aimed at success

CVVP supplies a plant variety management model that is aimed at success

The Compañía de Variedades Vegetales Protegidas (CVVP) has a great deal of experience in managing and promoting plant varieties in Spain.

Over the years it has efficiently managed different citrus varieties, such as the Nadorcott mandarin, the navel m7 orange, the Leanri mandarin and the Summer Prim lemon.

CVVP is now presenting its management model to breeders of new varieties.

Reyes Moratal, the manager of the company, states that the CVVP has the tools required for the optimum and efficient management of plant varieties. “We have the right team and the suitable knowledge to manage any variety”, she insists.

During this current campaign the company has taken part in different international trade fairs and events to publicise its extensive experience and work in both managing and promoting protected plant varieties.

On the 26th of March CVVP went to the Global Berry Congress in Rotterdam as a sponsor of the event. “We have decided to focus on the berries, because we have observed that the production control is very lax. We can add value here to improve its positioning in the sector”, states Reyes Moratal.

CVVP provides all-round advice: from processing licenses, the production control, administration, legal and tax advice to marketing communication and promotion.

An efficient management of the plant varieties that CVVP offers means higher profitability for all the parties involved: the breeders and the farmers.

All the information about the services and the company is available on the website:

Posted on

CVVP, à la carte management of plant varieties

CVVP, à la carte management of plant varieties

The Compañía de Variedades Vegetales Protegidas (CVVP) is a pioneer in the defence, promotion and development of plant varieties. Its management model is a benchmark in the sector.

CVVP is a non-profit-making economic interest group in which its clients are guaranteed professional advice.

The group is distinguished for its extensive experience in the sector and for providing an à la carte service. The clients can choose among different services: processing licenses, administration and tax advice, marketing and advertising; or the complete service.

The objective of the successful CVVP model is to guarantee the defence of the industrial property rights, inspect and monitor the field; detect any irregularities, provide information about the plant variety, process licences and run the client’s databases and website.

CVVP, with its slogan “All the help that your plant variety needs”, provides a successful model for the efficiency of different businesses. It is already developing varieties such as the Nadorcott mandarin, the navel m7, the Leanri mandarin and the Summer Prim lemon.

You can get all the information about the services and company through the website:

CVVP uses integrated management to make protected variety businesses efficient and good quality.

Posted on

M7 – the new early ripening wonder orange

The M7 is an early Navel orange which matures from mid-October in the Northern Hemisphere, approximately 3 weeks earlier than any other navel.

The producers of the new variety of early orange, M7, have gone in with all guns blazing to launch it on the market.

Their campaign is based around a Hollywood style production trailer directed at purchasers and retail chains.

In addition there will be a series of events at greengrocers and supermarkets to publicise this variety through tastings and explain its characteristics.

The owner of the license in Spain is GCM (grouping the Giner, Cañamas and Martinavarro citrus companies), which has granted sublicenses to several hundred farmers in Valencia, Murcia and Andalusia and to the Valencia-based Protected Plant Variety Company.

These orange plantations are in the growth phase and 4 million kg of these oranges will be produced this year of which the first began to hit the market in mid-October.

M7 breeder Greg Chislett, from Kenly, Australia, was in Valencia last month to talk about this new orange which arose by spontaneous mutation in a Navelina 7.5 tree and is easily distinguishable, not only because of its rounder, more intense orange fruit but also its very distinctive foliage with a different leaf shape.

 CVVP president Luis Trugjillo & CVVP manager Reyes Mortal            

The M7 is an early Navel orange which matures from mid-October in the Northern Hemisphere, approximately 3 weeks earlier than any other navel.

It is also far firmer and lasts on the tree for a minimum of 4 months as well as maintaining its condition and firmness.

It has consistently had a higher Brix level over the seven seasons it has been monitored, with its acid levels remaining over 0.75 for 4 months and no signs of creasing or of albedo breakdown.

In tastings, its taste, colour, shape and rind quality have been praised.

Other advantages of this variety are that the tree is fast growing and produces 15 tons/ha from 3.5 year old trees (1,000 trees/ha) and the orange itself is very easy to protect.

The variety was officially registered (patented), and formally recognised by the European Plant Variety Office on July 29, 2013.

The same process was followed in Australia, California, Chile, South Africa and New Zealand, countries that, along with Spain, produce an exclusive and authorised limited number of hectares.

In Spain, only 2,000 ha are permitted, and it is the only country in Europe to be licensed to grow it.


Posted on

Clemcott 2016 season comes to a close

The current marketing campaign slogan conveys Clemcott as the mandarin of the  MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”

The Clemcott will be available in Europe’s best supermarkets until May, which will mark the end of another 5 month season for the certified quality mandarin.

In a press release, the Valencia-based CVVP (Protected Vegetable Varieties Club) said Spain’s favourable climate allows the Clemcott season to last longer.

It said the Clemcott is endorsed by the CVVP, which strives to supply relevant information to purchasing managers through international marketing channels in order to promote the best selection of the Nadorcott variety.

The club said it has been working for years, season after season, to uphold quality standards from the orchards through to marketing and distribution centres, “so that the farmers, purchasing managers and the consumers are fully satisfied.”

“Purchasing managers and consumers have appreciated the exclusiveness of Clemcott in this year’s campaign. The Clemcott marketing campaign always acknowledges and advocates the expertise and hard work of the farmers in the orchards and it keeps directly in touch with the purchasing managers who, keen to select the best products for their stores, demand a top quality mandarin that also has the Blacklabel with the damatrix code.”

The current marketing campaign slogan conveys Clemcott as the mandarin of the  MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”

Until the next season, the farmers will be busy looking after and preparing the orchards to guarantee the very best crops in 2017. “They follow very strict processes and use the most suitable treatment to make sure the trees continue to produce the best Nadorcott fruit,” the club said.

Posted on

Last months to enjoy Clemcott

The last few months to enjoy the best selection of Nadorcott: Clemcot

With just a few months before the Clemcott season ends, the best selection of Nadorcott continues to supply the market with its excellent quality fruit that is becoming increasingly more popular in Europe’s fruit and vegetable sector, one of the big consumers of citrus fruit.

In line with the objective of this 2016 season campaign, Clemcott meets the requirements of the experts with optimal characteristics that a certified quality mandarin deserves: Clemcott is the “easy peel” for all ages, “even a baby could peel a Clemcott”. Its numerous nutritional and organoleptic properties also make it ideal for children.

Clemcott also makes the difference with taste and colour. Clemcott is tantalisingly delicious; it is distinguished for its exquisite flavour and its deep reddish orange colour that makes it very appetizing. Another great virtue is its perfect balance between sweetness and acidity. These quality standards along with many others are upheld year after year so that Clemcott can always meet the expectations of everyone: farmers, marketers, agricultural experts and consumers.

Very few are privileged with the honour of having their orchards chosen to grow this mandarin in each season. As proof of all this hard work and dedication, Clemcott comes with its Blacklabel that is always somewhere visible on the secondary packaging to identify it and endorse its quality guarantee and its authenticity. It is therefore impossible not to be able to distinguish it from the other mandarins on the market.



Posted on

CVVP claims research shows Tango essentially derived from Nadorcott


The Club de Variedades Vegetales Protegidas (Protected Vegetal Varieties Club – CVVP) claims new research shows the ‘Tang Gold’ variety (also known as ‘Tango’) is essentially derived from the ‘Nadorcott’ mandarin.

In a press release, the Valencia-based club said this is the thesis supported in a report by the Institute for Plant Molecular and Cell Biology (IBMCP), a centre it said is funded by the Polytechnic University of Valencia (UPV) and the Spanish National Research Council (CSIC).

The CVVP said the institute had used new, highly precise technology – the massive sequencing technique – to compare the genomes of the ‘Tang Gold’ and ‘Nadorcott’.

“It can be concluded from the results of the mentioned study that ‘Tang Gold’ and ‘Nadorcot’ are identical in 99.9999997% of the varied positions analysed,” it said.

According to the CVVP, this means there are no significant differences between the genomes ‘Tang Gold’ and ‘Nadorcot’.

“The conclusions of this scientific report corroborate the theory supported by the Club de Variedades Vegetales in that “‘Tang Gold’ is a variety without enough differences with ‘Nadorcott’ or, it essentially derives from ‘Nadorcott’.

“This is the reason why this institution states that ‘it will take the necessary steps to defend its members’ rights against those infringing the legal protection the ‘Nadorcott’ variety has,’” the CVVP said in its press release.