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Clemcott® advocates improvements in the field to guarantee quality

From January to April, Clemcott® is the only fruit that has been able to satisfy the expectations of those who are involved in this brand in the fields and in the big supermarkets.

It’s springtime and thanks to the Clemcott deseasonalization we can still enjoy its quality throughout April in our markets.

It has been another intense campaign in which purchasing managers and consumers have had to wait until January to enjoy remarkable fruit. And just like this year’s campaign said, “Good things come to those who wait”.

From January to April, Clemcott® is the only fruit that has been able to satisfy the expectations of those who are involved in this brand in the fields and in the big supermarkets.

A fruit like Clemcott® is thanks to the professional and thorough work done by the Club de Variedades Vegetales Protegidas (Club). Since 2011 marketing activities have been carried out to position the Clemcott® brand in the Premium segment of the citrus fruit market. 

Thanks to all this work, Clemcott® has consolidated itself as a brand in Europe and the Club continues working so that the fruit of its partners is recognized and appreciated by consumers, who have chosen it out of all the second season mandarins for years thanks to its extraordinary quality. 

Clemcott® has acquired so much prestige because of its stability, seeing as its excellent organoleptic qualities do not vary from January to April, campaign after campaign.

The job well done is also thanks to the hard work and effort in the fields.
The farmers who have the licence to grow Clemcott® in their orchards uphold the technical production conditions to obtain a top quality fruit. Currently 1000 hectares located in Andalusia, the Valencian Community, Murcia and southern Portugal have this very exclusive certificate. 

Clemcott® guarantees its customers that even in times when the weather conditions directly affect the citrus fruit cultivation the product will meet their expectations. This is done by means of the certification process that has been established for  Clemcott®.

As for future seasons, to increase the Clemcott® certified area, the Club is working hard to promote the use of methods that favour the isolation of other citrus fruit pollenizers, such as temporarily covering the plants with mesh, which gets excellent results. 

The Club is committed to producing value for its partners and ensuring the success of  Clemcott®. A brand that guarantees and certifies quality. 

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Clemcott 2016 season comes to a close

The current marketing campaign slogan conveys Clemcott as the mandarin of the  MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”

The Clemcott will be available in Europe’s best supermarkets until May, which will mark the end of another 5 month season for the certified quality mandarin.

In a press release, the Valencia-based CVVP (Protected Vegetable Varieties Club) said Spain’s favourable climate allows the Clemcott season to last longer.

It said the Clemcott is endorsed by the CVVP, which strives to supply relevant information to purchasing managers through international marketing channels in order to promote the best selection of the Nadorcott variety.

The club said it has been working for years, season after season, to uphold quality standards from the orchards through to marketing and distribution centres, “so that the farmers, purchasing managers and the consumers are fully satisfied.”

“Purchasing managers and consumers have appreciated the exclusiveness of Clemcott in this year’s campaign. The Clemcott marketing campaign always acknowledges and advocates the expertise and hard work of the farmers in the orchards and it keeps directly in touch with the purchasing managers who, keen to select the best products for their stores, demand a top quality mandarin that also has the Blacklabel with the damatrix code.”

The current marketing campaign slogan conveys Clemcott as the mandarin of the  MasterChiefs, in other words “an exclusive mandarin worthy of the most demanding buyers who look for first class fruit that meets their expectations.”

Until the next season, the farmers will be busy looking after and preparing the orchards to guarantee the very best crops in 2017. “They follow very strict processes and use the most suitable treatment to make sure the trees continue to produce the best Nadorcott fruit,” the club said.

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Last months to enjoy Clemcott

The last few months to enjoy the best selection of Nadorcott: Clemcot

With just a few months before the Clemcott season ends, the best selection of Nadorcott continues to supply the market with its excellent quality fruit that is becoming increasingly more popular in Europe’s fruit and vegetable sector, one of the big consumers of citrus fruit.

In line with the objective of this 2016 season campaign, Clemcott meets the requirements of the experts with optimal characteristics that a certified quality mandarin deserves: Clemcott is the “easy peel” for all ages, “even a baby could peel a Clemcott”. Its numerous nutritional and organoleptic properties also make it ideal for children.

Clemcott also makes the difference with taste and colour. Clemcott is tantalisingly delicious; it is distinguished for its exquisite flavour and its deep reddish orange colour that makes it very appetizing. Another great virtue is its perfect balance between sweetness and acidity. These quality standards along with many others are upheld year after year so that Clemcott can always meet the expectations of everyone: farmers, marketers, agricultural experts and consumers.

Very few are privileged with the honour of having their orchards chosen to grow this mandarin in each season. As proof of all this hard work and dedication, Clemcott comes with its Blacklabel that is always somewhere visible on the secondary packaging to identify it and endorse its quality guarantee and its authenticity. It is therefore impossible not to be able to distinguish it from the other mandarins on the market.

Source: http://clubvvp.com/en/the-last-few-months-to-enjoy-the-best-selection-of-nadorcott-clemcott/

PE