Chile-based fruit exporter Greenvic and Agrovision China are set to enter into a strategic equity partnership. By joining forces, Greenvic and Agrovision China hope to significantly improve service to Chinese retail, e-commerce and wholesale supply channels with a broader product portfolio, and ensure a longer and more dynamic supply season.
Agrovision launched its Shanghai-based platform ‘Agrovision China’ in 2022 and now operates as a full-service local sales and marketing company. This in itself provides a holistic and strategically advantageous view of the market and access to leading retail in China.
The Chinese market has expanded rapidly for Agrovision. The company recently announced ambitious plans to build agricultural operations in Yunnan province. Under the Maiyili (Big Skye) brand, Agrovision’s Chinese team has already incorporated new sales channels at several leading Chinese retailers and secured well-equipped warehouse facilities for value-added services. Together, Agrovision China and Greenvic will market their combined product ranges.