Dole is aiming to move organics to the next level with the launch of a specialist division, Dole Organics, and a new Dole GO Organic! consumer brand. The brands were officially unveiled at Fruit Attraction 2023 in Madrid in October.
”Dole Organics will be dedicated to bringing renewed impetus to the organic fresh produce category by promoting cross sector collaboration, consolidating supply, assuring continuity and consistency of product and applying best-in-class category management practices in-store,” the company stated.
”Focusing on its diversified organic fresh produce range, Dole’s new GO Organic! brand will complement its successful Dole Organic banana and pineapple offering already available across Europe.
Dole said its organics division would be dedicated to satisfying an identified need amongst retailers for reliable cross-category 52-week partners in organics, a demand amongst consumers for greater consistency in the quality and availability of organic produce on-shelf, and an appetite amongst organic growers for greater commercial security and investment in the category as a whole.