© Freshfel Europe
Last week, Freshfel Europe launched their flagship campaign for 2021 – #SpeakUp4FruitVeg. The digital campaign will be at the forefront of Freshfel Europe’s activities throughout the upcoming year to celebrate and support the 2021 International Year of Fruits and Vegetables. Freshfel Europe’s new campaign is aimed at EU decision makers to boost support for the fresh fruit and vegetable sector in all policy areas in the shift under the European Green Deal towards sustainable and healthy diets.
2021 has been designated by the UN General Assembly as the International Year of Fruits and Vegetables. To celebrate and support the 2021 International Year of Fruits and Vegetables Freshfel Europe is launching a yearlong digital campaign #SpeakUp4FruitVeg. The new campaign will be featured across Freshfel Europe’s social media accounts (Twitter, Facebook, LinkedIn) and is aimed at EU decision makers, primarily European Commission officials, Members of the European Parliament and Member State representatives. The objective of #SpeakUp4FruitVeg is to boost support for the fresh fruit and vegetable sector in all policy areas in the shift under the European Green Deal towards sustainable healthy diets. Currently the average EU daily fruit and vegetable consumption per capita is 363.77g, which is below the minimum recommended daily consumption of 400g by the WHO.
The #SpeakUp4FruitVeg campaign will run throughout the duration of the International Year of Fruits and Vegetables and will cover the extensive range of policy areas that are part of Freshfel Europe’s work in Brussels to strengthen technical and financial support for the sector. This includes EU policy related to trade, sustainability, food safety and quality, health and nutrition, promotion and research and innovation among others. Commenting on the launch of #SpeakUp4FruitVeg Freshfel Europe General Delegate Philippe Binard asserted that, “Freshfel Europe’s new campaign, #SpeakUp4FruitVeg, builds on the Association’s work to boost support for the sector in all areas in the renewed movement towards sustainable and healthy diets across Europe since the publication of the European Green Deal in late 2019”. Mr Binard added that, “With low environmental-impact production and a high daily consumption recommendation the fruit and vegetable sector is best placed to help consumers reduce their food consumption impact on the environment and simultaneously better their overall health and wellbeing. We need increased support by EU policy-makers to realize this in all demographics across Europe”.