Entire Sweet Palermo® range receives ‘Taste of the Year 2021’ award

For the second year in a row, Spanish consumers have awarded Sweet Palermo, the dulce Italiano of Rijk Zwaan, with the ‘Taste of the Year’ seal of approval. After putting forward only the red variety of Sweet Palermo as a contender for the award in 2020, for 2021 we submitted our entire range: the colours red, yellow and chocolate. We are delighted to announce that all three colours were successful and may now display the ‘Taste of the Year 2021’ label, which is awarded for products that stand out on the shelves thanks to their unique and appealing flavour. The result was determined by a critical independent jury of consumers, who were impressed by the quality of Sweet Palermo compared with other varieties.

‘Taste of the Year’ is the only seal of approval based exclusively on a product’s flavour qualities, as tested by consumers. The Global Quality Group has been coordinating the award of these labels for more than 13 years in Spain and 20 years elsewhere in Europe.

Consumers prefer Sweet Palermo

A sensory study in the pepper category, carried out by ALS Global Iberia, revealed outstanding overall satisfaction regarding Sweet Palermo. This recognition is particularly valuable since ALS Global Iberia is an independent sensory analysis laboratory that works with a panel of 80 Spanish consumers who regularly buy and eat peppers.

The evaluation included the taste, appearance, aroma and texture of the entire Sweet Palermo range in the colours red, yellow and chocolate. The results of the sensory study revealed outstanding scores in terms of consumer preference and acceptance of Sweet Palermo.

“This new recognition is important for the Sweet Palermo brand as it confirms consumer trust in both the brand and the characteristic flavour and quality of our range,” says Javier García Rigol, Chain Specialist at Rijk Zwaan Ibérica.

The Sweet Experience

Sweet Palermo is deliciously sweet with thin skin and hardly any seeds on the inside, plus it is extremely versatile and very high in vitamin C. These characteristics have made it the consumer’s favourite, as confirmed by the ‘Taste of the Year 2021’ award. The entire range of Sweet Palermo has year-round availability.

Adding a new award to sweet palermo´s list

2012: Best Sweet Pepper in the Netherlands, award in Foodlog’s New Fresh category

2015: Product of the Year 2015 in Fresh Market category, Poland

2018: FICA Summer Event, Netherlands – recipe for red Sweet Palermo with chocolate

2020: Taste of the Year 2020, Spain

2020: Superior Taste Awards including three stars for the yellow version, International Taste Institute (recognition by the world’s most prestigious chefs), Belgium

2021: Taste of the Year 2021 for entire Sweet Palermo range, Spain

To discover #TheSweetColours, visit the website: www.sweetpalermo.com

Choose your colour, enjoy its taste!