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Pink Lady® sets off on tour across France

Pink Lady® sets off on tour across France © Pink Lady®
PINKIDS © Pink Lady®


To launch the new season, Pink Lady® will crisscross France to meet its partner wholesalers in wholesale markets and open-air markets in 10 cities. This unprecedented tour, which will begin on November 5 and will run for 5 weeks, will announce the launch of the French harvest and allow Pink Lady® to anchor itself a little more in the local landscape.

The implemented system is designed to provide partner wholesalers with the necessary communication tools, including:

– A POS Kit to highlight the presence of Pink Lady® and increase its visibility. This kit will be personalised with a badge dedicated to the colours of the city;

– An animation kit to create events with the presence of a facilitator. Tastings of Pink Lady® apples and 100% winning scratch card distributions will attract and encourage interaction with customers;

– A retailer kit that will allow wholesalers to reward their best customers who will be able, in turn, to promote the French harvest in stores.

In order to strengthen its visibility in open-air markets, Pink Lady® will have a vehicle branded in the colours of Pink Lady®, with the dedicated badge of each city to promote the brand.

This large-scale event will enable Pink Lady® to strengthen its status as a partner with wholesalers, develop its visibility and volumes, and promote customer loyalty.

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EUCOFEL launches Eurotour to promote European produce

EUCOFEL launches Eurotour to promote European produce


EUCOFEL has launched a new tour to promote the taste of Europe. The Eurotour is an opportunity to discover the campaign group’s mobile greenhouse as it travels across Europe. Stating in Brussels, it will visit different cities in France, Germany and Spain to show the public the European production model of fresh fruit and vegetables. The event kicks off on 11th September at 10.30 with a press conference in the European Parliament in Brussels, followed by a networking lunch.

To register, contact:

Under the banner CuTE (Cultivating the Taste of Europe), the programme targets 11 specific fruit and vegetables in need of strategic promotional support: strawberry, apple, watermelon, melon, table grape, kiwi, tomato, cucumber, sweet pepper, aubergine and courgette. The CuTE campaign brings together a strong consortium consisting of an EU Association, and 8 national fruit and vegetable associations from France, Greece, Poland and Spain. All partners share common interests and common global challenges. The programme aims to increase awareness of the specific features of EU fruit and vegetable production methods (greenhouse, open-air) and the characteristics of EU produce. The potential audience includes parents of young families, children and adolescents, and opinion leaders. CuTE has a global programme strategy that is very social, smart and close to the people, with a real interaction between target audience and the different production methods, products and varieties. It involves a digital-first approach, including a website, social media channels, digital and radio advertising, public outreach events and media relations actions.