BASF

At Fruit Attraction, BASF’s vegetable seeds business is presenting the first onion that won’t make you shed a single tear, with a crisp, sweet flavour. Sunions® brings a something unique to the range, something the company also achieved with concepts such as Galkia®, the dual-purpose watermelon, and varieties such as the Green Queen F1 artichoke ‘Together, we’re the revolution’ is the slogan that BASF is unveiling in Madrid, showcasing its capacity to spearhead change through the joint creation of new segments and consumer moments.