The vegetable seeds branch of BASF, which operates in the market under the Nunhems trading name, will be attending the new edition of Fruit Attraction (9C12) on 4-6 October. Under the slogan ‘Together, we’re the revolution’, the company is showcasing itself in Madrid as the essential partner for the entire value chain, with the capacity to create new concepts, market segments and varieties to suit every season.
“Vegetable Seeds is a reliable global partner”, said Francisco Solera, the Country Sales Manager, adding: “We develop the best vegetable solutions for consumers in conjunction with producers, marketers and retailers”. And all with a single objective in mind: “Spearheading change”.
The company has already achieved this with the market launch of its Galia Galkia® melon range, which guarantees consumers the best possible flavour thanks to its clear ripeness indicator. Galkia® is a partners’ consumer brand, and the company also spearheaded change with its dual use concept for watermelons with Bazman F1 and Harmonium F1, two varieties that can be marketed fresh with minimum processing. But it has not stopped there.
Vegetable Seeds is now spearheading a new market revolution with Sunions®, the first onion that won’t make you cry, but that’s not all. “Sunions® is so much more”, says Francisco de la Cruz, Account Manager for Vegetable Seeds, adding: “It’s the sweetest onion on the market it’s almost wickedly sweet”. And this has been demonstrated in lab tests and blind tasting sessions. Sunions® has no aftertaste or ‘repeat’ effect after eating; for that very reason, De la Cruz reiterates that: “It’s like a fruit, so you’re free to talk, sing and even kiss without fear”.
Available from December to April, Sunions® is also noteworthy for its crispy texture and tremendous versatility in the kitchen. “Thanks to its true flavour, it’s ideal in salads, sautés or as a basis for all kinds of recipes”, explains Crisanto Ampuero, Consumer & Customer Manager Vegetable Seeds at BASF.
With Sunions®, “we’re giving supermarkets the chance to showcase a unique onion on their shelves, helping them to differentiate themselves and cement customer loyalty”, notes Ampuero, who highlights BASF’s role in the creation of new market segments and hence new opportunities for eating fruit and vegetables.
Sunions® is a partners’ consumer brand.
Revolution at the retail front line
BASF revolutionized the melon market just two years ago with Sunup®, similar to a cantaloupe melon but with a golden outer skin, which once again demonstrated the importance of co-creation with the other links in the value chain. Sunup® has a clear ripeness indicator that allows producers and retailers to market a melon of exceptional flavour and consistent quality throughout the season. “We thus ensure that consumers are always satisfied and hence repeat purchase”, says Solera. Sunup® is a partners’ consumer brand.
In addition to the melon market, the company has also revolutionized the artichoke market with Green Queen F1, a variety with a longer post-harvest life than traditional ones, thus helping to reduce food waste and guarantee shelf rotation. Green Queen F1 has a uniform shape with a full, tight heart and a good colour; it does not brown and, as if all this were not enough, its leaves are tender and tasty.
Revolution in the fields
Vegetable Seeds also has a comprehensive portfolio of long cucumber varieties to cover the entire cycle, which are notable for their productivity, wide range of pest and plague resistances, and outstanding quality from start to finish.
Finally, in the lettuce segment, one of the most recent novelties is Themes F1, a Little Gem with a smooth, dark green leaf with which Vegetable Seeds aims to showcase the look of the product as an added value.
Vegetable Seeds are ready to continue revolutionizing the fruit and vegetable market with new varieties and concepts that meet the demands of every link in the chain, from producer through to consumer. How about you, are you ready? Together, we’re the revolution!