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60,000 tons of Orri mandarins forecast for 2020-2021 season

60,000 tons of Orri mandarins forecast for 2020-2021 season © Orri Running Committee
© Orri Running Committee /// PRESS RELEASE

 

The Association of Producers of the Orri Variety (Orri Running Committee, ORC) foresees an estimated production of 60,000 tons during the 2020-2021 season. The Orri mandarin is among the highest valued varieties in the market and, in the first weeks, its price is already topping the highest values reached in previous years.

As ORC’s manager, Guillermo Soler, points out, the rains during the fall and the beginning of Winter have benefited the growth of this variety and the perspective regarding the calibre of this fruit are good, ‘which, added to its excellent organoleptic properties, differentiates the Orri mandarin from the rest and makes it stand out as a premium quality produce’. The demand is also expected to remain high ‘because society demands even more locally grown fruit with high quality, and the Orri mandarin meets those requirements’.

The variety is about to reach its production limits, approximately 80,000 tons, because production licenses have been exhausted in Spain and Portugal, the only countries in Europe where it can be produced legally. In this regard, ORC confirms that almost 99% of all illegal exploitations would have been eliminated by now, since notifications of illegal exploitations received via their mobile app have decreased significantly in the past months.

The Orri mandarin is marketed mainly in France, the UK, Holland, Belgium, Germany and Switzerland. ‘Despite the great success garnered by Orri mandarins in European markets, which has been observed in a market research that we’ve conducted recently at ORC, we’ve detected that there’s still great potential for growth at a national level,’ said Soler.

Regarding these forecasts, during the current campaign, a very powerful promotional activity will be developed focusing on the main wholesale markets, distribution chains and more than 8,000 greengrocers, in which points of sale will be supplied with elements for display identifying the variety, so that the consumer can easily recognise it.

 

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Another year of booming sales for Orri tangerine

Another year of booming sales for Orri tangerine

 

The Orri tangerine has seen its sales volume increase by up to 54% since its regularisation by The Enforcement Organization, S.L. (TEO), master licensee of the variety in Spain and Portugal. In its fifth season, more than 57,000 tons of Orri tangerines have been marketed, thus exceeding the forecasts for the 2019-2020 season and maintaining the trend of previous seasons that place this variety as “the best priced on the market” for the fifth consecutive year, reaching an average price per kilo of €1.15 in the field. The main growing province of Orri was Huelva (31.1%), followed by Valencia (21%), Murcia (18.7%), Almería (9.1%), Castellón (7.9%), Alicante (7.3%) and Seville (4.9%).

This has been a very unusual campaign marked by the increase in demand for citrus, largely motivated by concerns about Covid-19 and these fruits’ vitamin C content which can improve the immune system. At the same time, there has been a 28.9% fall in Spain’s production of tangerines compared to 2018/19, meaning that this has been one of the fastest and shortest campaigns on record.

“Despite the drop in prices in 2019 and the storms that devastated some areas of the Valencian coast at the beginning of the year, the pandemic caused by the coronavirus has benefited not only citrus, but local agriculture in general, and this has led to an acceleration in demand with very good results for citrus growers,” said Guillermo Soler, manager of ORC.

Recognition of the Orri tangerine has soared both in the productive sector and at the consumer level, thanks to its excellent organoleptic qualities, its ease of peeling and its healthy attributes, as well as its extraordinary natural shelf life, which facilitates exportation to multiple markets and reduces food waste.

Photo: Orri Running Committee

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Spring Sunshine Mandarin Variety Producers Association established

Spring Sunshine Mandarin Variety Producers Association established
© Alexandra Sautois, Eurofresh Distribution

 

Following the success of its predecessor, the Orri Running Committee (ORC), an association has been created to protect the Spring Sunshine variety. As in the case of the ORC, the new Association of Producers Spring Sunshine Running Committee (SRC) is a non-profit association whose main objectives are the control, defence, and promotion of an exclusive variety of premium mandarin.

Although the legal production of Spring Sunshine in Spain is still in its infancy, as it is only the second campaign since the regularisation and sale of new sub-licenses began, the marketing of the fruit has been a success this campaign, reaching record prices of above €0.80/Kg in the field. Its excellent product quality has attracted the attention of new distribution chains that have been fascinated by the unique flavour of this mandarin, considered by many to be the best on the market.

The promotion of this exceptional variety began in April 2018, when it was first presented to the public. Since then demand has risen exponentially, with more than 250,000 plants of the Spring Sunshine variety already licensed, exceeding the 500 hectares authorised in Spain.

The SRC has already initiated contacts with some of the main European distribution chains and, through different campaigns, will inform them about the extraordinary intrinsic qualities of the variety, in addition to advising them on its correct identification and labelling.

Meanwhile, the SRC has also reached collaboration agreements with technical experts, universities and research centres to obtain specific cultivation protocols that help its associates to improve production techniques and thereby maximise yields.

In the fight against varietal piracy, which has been targeting the Spring Sunshine variety due to its high value within the mandarins of its category, the SRC will carry out multiple audits control, supervise the identification system of the variety to guarantee legitimate origin, and implement a geolocation system for all farms with licensed production, among other actions.

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Orri Running Committee joins Food 4 Heroes

Orri Running Committee joins Food 4 Heroes

 

The Orri Running Committee (ORC) association, made up of producers of the premium mandarin variety Orri, has joined the ‘Food 4 Heroes’ initiative and thanks to its mediation has donated nearly 1,000 kilos of this protected variety, which will be distributed among the professionals and patients of the field hospital installed on the IFEMA campus in Madrid.

Guillermo Soler, ORC manager, said, “This is a small gesture with which we intend to thank the great heroes of this pandemic who are fighting on the front line every day to take care of us, protect us and make this situation that we are living pass what soon as possible.”

“Food 4 Heroes” is an initiative in which dozens of restaurants, chains and food companies collaborate, working as a team, altruistically and in solidarity, with the aim of feeding health workers in hospitals during the coronavirus crisis.

“From the Orri Running Committee, as a producer association, we also do not forget to thank and highlight the effort being made by all farmers, supply chain operators, gatherers, clothing, logistics, supermarket workers, etc., of our country so that, in these delicate and extremely urgent moments, Spanish consumers can feed themselves and strengthen their immune system in the healthiest way,” said Soler.

Photo: Orri Running Committee

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La Unio de Llauradors reports confusion of Orri and Nadorcott varieties in large retailers

mandarinas orri

La Unio de Llauradors has reported another case of consumer fraud, with the erroneous labeling of citrus varieties. This time it relates to Orri mandarins, for which citrus farmers pay the highest royalties, which are being sold in retailers as the Nadorcott variety. The association points out that Orri and Nadorcott are two different varieties that growers must pay plantation and commercialisation licenses to plant and market. The cost of royalties for producing and selling Orri are around €37,500 per hectare plus a fixed rate per kilo sold. Unlike Orri, Nadorcott is not a seedless mandarin variety and so is not as appealing to the consumer. Indeed, the price received by the Orri producer is currently €1/Kg, while for the Nadorcott it is €0.60/kg. La Unio believes this confusion is damaging the image of Orri and the sector as a whole and so demands the relevant authorities take swift action to end this malpractice.

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Fama introduces Israeli varieties of mandarins

Fama has  7,000 ha of citrus farms in the provinces of Entre Rios and Corrientes, with 50% oranges and 50% mandarins.

Thirty years after it was founded, Fama S.A. now occupies a significant place within the production and exportation of fresh citrus from Entre Ríos and Corrientes, Argentina.

The company has 20 owners from three generations of fruit producers whose mentality is aimed at producing quality fruit.

Today Fama has 7,000 ha of citrus farms in the provinces of Entre Rios and Corrientes, with 50% oranges and 50% mandarins.

For the latter, the company has been making contracts to have exclusive, patented varieties such as Orri, of Israeli origin.

Commercial director Alberto Lavino Zona explained: “This enables us to be always a little ahead of our competitors. Also, at times when there is too much fruit, by having what nobody else has it is easier to sell it.”

He went on to describe the company’s strategy, which is based on three prongs: “Innovation in varieties, where we are entering the field of red Israeli varieties, which are very valuable and take five years to develop; we are not thinking of increasing the area but improving technology to get greater production per hectare and a better yield, making the work more effective; and having varieties the market seeks, thus being more competitive.”

Although the most significant market is Russia, which accounts for 50% of the volume exported, it is currently present in 30 markets and the idea is to continue growing and opening up new ones.

“What has differentiated us from our competitors is that we have always been opening up markets according to the type of fruit we produce and trying to maximise the value of each variety and each calibre.”

Interested in opening up the US market, Lavino Zona underlined the need to have the backing of the Argentine government to bring down tariffs barriers. 

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Tough time for Israeli citrus market, says USDA

The Israeli citrus market's export value has been negatively affected by external shocks and unfavorable weather, reports the USDA.

External shocks and adverse weather have rocked the export market for Israeli citrus, according to a report by the US Department of Agriculture.

The Israeli shekel has strengthened about 10% against the Euro in the last year, making Israeli citrus exports less profitable in the EU, a market to which two-thirds of its citrus exports go.

The Russian financial crisis is also hurting Israeli citrus exports. The rapid depreciation of the ruble against the shekel has brought trade to a standstill since February. And exports to Japan have also taken a hit due to economic slowdown there.

Israel is consequently increasing its exports to long distance markets, mainly South Korea, the US, and Canada, the USDA said. “However, these markets remain small with the US and the Canadian markets capturing 3-4% of the total Israeli citrus exports.”

Meanwhile, in January, about 6,000 ha. of citrus were damaged due to hail storms and winds estimated to have caused overall damage worth NIS 70 million ($17.7 mil) to Israeli agriculture, affecting thousands of acres of avocado and citrus crops and some row crops in the south. The citrus damage would have been worse if not for the protective nets used in groves. “Despite the weather disturbances, export quantity was not affected significantly and this is mainly to a good crop and that made up for the weather,” the USDA said.

Screenshot 2015-06-18 at 10.24.39.png

Israel’s best seller in citrus is the Orri mandarin, an easy-peeler which accounted for about 40% of Israeli citrus exports (64,478 tons) in the 2014/15 marketing year and mainly goes to the EU and. “Orri is still profitable, but it’s just less profitable per unit than it could be and this is due to the weakened Euro,” the USDA said.

“Orange exports in MY 2014/15 have declined marginally compared to the previous two years because of strong domestic demand (see table).  The decrease in grapefruit exports in MY 2014/15 is mainly due to the fact that about 1,100 ha of red grapefruit (star ruby and Rio-red varieties) were uprooted in the last 3 years due to low profitability,” it said.

Source: “External Shocks and Weather Conditions Challenging Citrus Revenues” a Global Agricultural Information Network (GAIN) report by the USDA’s Foreign Agricultural Service (FAS) 

Image: “Lemon Orchard in the Galilee by David Shankbone” by David Shankbone (attribution required) – own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons.