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Nature Green, organic shiitake producer from Ukraine

Nature Green, organic shiitake producer from Ukraine
© Nature Green

 

Nature Green has recently established in Ukraine, in order to grow organic Shiitake mushrooms. “From the beginning, we have been focused on the production of premium quality organic mushrooms,” said Peter Sutherland, Sales Manager.

“We make our own first-class substrate in house to keep a consistent high-quality harvest, to do this we use the best organic raw materials, advanced techniques and cutting-edge equipment in our facility.” The production is certified with Organic Standards & Global Gap, ISO 22000:2005 and 9001:2015.

Currently they supply shiitake to the local market and export to Europe. The farm is located in a great location the city of Uzhhorod, situated on the western border of Ukraine to the Hungarian, Slovakian & Polish borders. This allows them to efficiently deliver freshness in their mushrooms, they can have delivery’s in any European country within 2 to 4 days.

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EU campaign “European Organic Juices”: a success in Dubai

EU campaign “European Organic Juices”: a success in Dubai

A Product Presentation Event for the promotion of Organic juices took place on the 17th February 2020, at Radisson Blu Hotel in Deira, Dubai, through the EU campaign “European Organic Juices”.

This event concerns the promotion of organic fruit juices (cherry, apple and pomegranate juices) to the markets of Middle East (UAE, Saudi Arabia and Kuwait). Each product is represented by one partner. Organic pomegranate juice is represented by ASOP a producer’s organization, organic cherry juice is represented by BNHU a non-profit trade organization and organic apple juice is represented by BIOROMANIA, an association of entities (organization, producers) that are activated in the organic farming sector.

For the specific purpose, travelled in UAE representatives of the program operators, Mr. Vlad Ciocianou representative of Bioromania and Ms. Mariana Miltenova representative of Bulgarian National Horticultural Union. At the hotel hall gathered company representatives and journalists who had the opportunity to ask questions about the production process of fruits, juices production, preserved and transported.

Event agenda included presentations of the main bodies of the program, B2B meetings with traders, tastings and discussion among the attendees concluded with a lunch for all.

Both actions implemented, through the EU campaign “European Organic Juices” and main purpose is to disseminate quality European agri-food products.

Particular interest was shown by representatives of the UAE trade world for the excellent organic juices from Europe. Both tastes and quality match perfectly with the public, making UAE a new potential market.

 

Source: Press Release
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Biofach registers record number of exhibitors

Biofach registers record number of exhibitors
© Pierre Escodo

 

Europe’s leading organic trade fair Biofach/Vivaness  attracted 519 new exhibitors, making a total of 3,792 exhibitors from 110 countries in a display area of 57,609 m². The number of visitors, however, fell by 4,500, no doubt due to fears around the coronavirus. According to NürnbergMesse, there were over 47,000 trade buyers from 136 countries viewing the products, trends and innovations from all over the world in two additional halls. The top five countries by visitor attendance were Germany, Austria, Italy, France and the Netherlands.

Petra Wolf, a member of the management board of NürnbergMesse, said, “We are really pleased that Biofach and Vivaness once again brought together more than 47,000 trade visitors in Nuremberg for the annual sector gathering in 2020. That’s only eight percent less than last year, in spite of the hesitation caused by the coronavirus. The chief focus in the exhibition halls was on networking, trade and interaction on topics of interest to the sector. The general atmosphere was highly positive, and the emotional highlight was beyond doubt the extremely impressive Dr Jane Goodall with her keynote.”

Best New Product Awards

Trade visitors voted for their favourites to win the Best New Product Award in seven categories. Käserebellen GmbH was one of the happy winners at BIOFACH with its Organic Volcano Rebell (Fresh food). HANS Brainfood impressed the trade visitors with its “Hemp Bites” in the “Grocery products, snacks and sweets” category. “RETTERGUT organic soups” from Dörrwerk won a Best New Product Award in the “Other grocery products” category. 

Next year’s edition will take place on 17-20 February 2021. Almost 95% of this year’s visitors have already blocked these dates out, to be sure of attending again next year.

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Bioworld expands with growing market demand

Job van den Berg on Bioworld stand at Fruit Logistica 2020 // © Eurofresh Distribution

 

Bioworld started as a vegetable trader and now specialises in growing organic vegetables for the European market. Since its shift, Bioworld has expanded from greenhouse vegetables to open field crops. “Our philosophy as a company is to supply organic vegetables all-year-round,” said Job van den Berg, managing director of Bioworld. Bioworld has invested in 24 hectares of land in the Netherlands and 40 hectares in Spain to meet the growing demand. It also focuses on importing sweet potatoes, avocados, ginger, turmeric, and pineapples.

Currently, Bioworld’s top markets are Germany, the Netherlands, and Scandinavian countries. The demand for organic products in this region is increasing. “People in these markets are becoming more conscious. The market wants to know where the product is sourced,” says Van den Berg.

Germany remains the biggest market in terms of volume. “German supermarkets helped in the growth of demand. Because of Germany’s size and population, a 7% market share is comparably bigger than a 15% market share in Denmark,” adds Van den Berg. Aside from retailers, Bioworld also supplies to wholesale companies and is expanding to the industrial and the foodservice sector.

Furthermore, the market behaviour in Europe is moving towards health and environmental consciousness. “There are consumers that know organic products are beneficial to their health, and to the environment. That market is growing, and people are willing to pay more, but the price is definitely a factor they consider. Consumers are also demanding less plastic packaging. This is a challenge because some products without plastic seals will have shorter shelf-life. We are developing the right packaging to meet the consumer’s demands,” said Van den Berg.

Along with the growing demand for the product is the challenge of the lower costs of its competitors. Bioworld faces the threat of competitors who do not fully comply with the standards needed for organic production but still brand themselves as organic. Van den Berg remains confident that the company can overcome these kinds of challenges. “Retailers are prioritising reputation and track record. I would say, Bioworld is the biggest company dedicated to and specialised in producing organic produce in the Netherlands,” adds Van den Berg.

Bioworld is now moving forward in improving precision in production and developing packaging alternatives for its products. The firm will also be launching a global campaign next month to promote organic food called “I am Earth”. It also runs a bee conservation programme called Bee Earth.

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BIOFACH and VIVANESS 2020: Combined trade fair hits new high of 3,792 exhibitors

BIOFACH and VIVANESS 2020: Combined trade fair hits new high of 3,792 exhibitors

The combined trade fair of BIOFACH, the World’s Leading Trade Fair for Organic Food, and VIVANESS, the International Trade Fair for Natural and Organic Personal Care, has been more international and diverse than ever before when it opened its doors at Exhibition Centre Nuremberg from 12 – 15 February. Both shows were setting new records for exhibitor numbers, display area and international focus. A total of 3,792 exhibitors – 292 of them at VIVANESS – from 110 countries has showcased their products to the trade public on a display area measuring 57,609 m2. BIOFACH and VIVANESS 2020 were offering even more diversity than ever, in two additional halls. The approaches that the organic system already offers for resolving urgent issues affecting the future has been discussed by the organic sector as part of the congress theme “Organic delivers!”, while water has been the focus of the special show “All about water – is the basis of life endangered?”. The key trends at BIOFACH this year were “Packaging”, “Vegan 2.0”, “Open Pollinated Varieties” and “Region 2.0”, while VIVANESS has been highlighting “Zero Waste bathroom”, “All about hemp”, “Dental Care” and “Packaging”.

Petra Wolf, Member of the Management Board of NürnbergMesse, said: “With BIOFACH and VIVANESS you get two trade fairs, one date, one venue, four days and a comprehensive overview of the worldwide organic food and natural and organic cosmetic sectors along the entire supply chain. In 2020, the combined trade fair will be more diverse than ever and will emphatically reinforce its role as the international gathering for the sector. With its excellent supporting programme and “Organic delivers!” as the congress theme, this is the starting point from where the future is being shaped by the sector.”

 

Source: Press release
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“Boosting the organic sector by integrating breeding into value chain partnerships” workshop

"Boosting the organic sector by integrating breeding into value chain partnerships" workshop

FiBL workshop “Boosting the organic sector by integrating breeding into value chain partnerships” focused yesterday morning (13/02/2020) on how to foster and finance the breeding and the selection of organic varieties. It was organised with the collaboration of Eurofresh Distribution magazine, OPTA, Cotton Accelerator and Econatura.

Still less than 30% of organic crops come from organic seed & plants in Europe (less than 10% worldwide). Major changes shall happen by 2036 to fulfill with the new EU regulation.

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BIOFACH2020: focus on vegan labels

The Vegan Society promotes the certified animal free products with the Vegan Trademark
Credit: Pierre Escodo

 

The Vegan Society promotes the certified animal free products from all level in the chain, with for example the non-animal and organic fertiliser. Indeed, animal compost and animal proteins have a much higher carbon footprint than vegetal compost and plant-based proteins… Therefore, ‘Vegan experience hub’ was created at Biofach fair to learn more about this kind of products.

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POLOmarket, unmatched in fast deliveries 

POLOmarket, unmatched in fast deliveries 

Fresh organic produce is on the rise for the number-one Polish retailer

The Polish retail market is in constant transformation to adjust to the shifting requirements of customers. Poland’s shoppers demand fresh and good quality produce on store shelves 24 hours a day, making well-organised logistics and fast transport crucial. POLOmarket is the largest retail network solely reliant on Polish financing. Established in the Kujawy region, POLOmarket has grown to comprise approximately 400 retail locations in small and medium-size towns as well as in larger conurbations throughout the country. It serves around 9 million shoppers every month. “We are the fastest in delivering fresh produce in Poland. Our chain sells goods worth €823 million per year,” said Dawid Mizera, category manager. “However, the crucial asset of our chain is our well-organised logistics, particularly for transporting fresh fruits and vegetables.” 

Fresh organic produce is a growing trend 

“For now, sales of organic products are rising slowly, but the trend is stable and its share of fresh produce has increased in the last two years,” said Mizera. The buzzword most frequently used in POLOmarket’s marketing is ‘Polish shop’ to highlight how the stores’ fresh produce comes from local Polish farmers. POLOmarket has also invested in environmental protection by withdrawing foil bags and replacing them with paper bags. As Mizera underlines, Polish customers are now more open to purchasing fresh organic bananas, tomatoes, cabbages or cucumbers in every POLOmarket store. “Now we intend to add our own brand of organic fruits, vegetables, juices and nectars ‘Zaczarowany Ogród’ (Enchanted Garden), with which we will offer more organic fresh produce in addition to our conventional products,” said Mizera.  

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Japanese supermarket giant Aeon, in online grocery push

AEON organic retail store

AEON organic retail store

Credit: Aeon

 

 

Aeon is partnering with British online grocery pioneer Ocado to launch a new company by March 2020 that will use AI and robotics to deliver a cutting-edge digital experience. Also, as a sustainability initiative, Aeon has set up a platform to help boost organic farming in Japan, where demand is outstripping supply of organic food.

 

Fresh food delivery has yet to truly take off among the Japanese, who largely still pick up fresh produce on a daily basis. But with better logistic networks and different demographics – such as more dual-income households and senior citizens – that’s forecast to change. And with AmazonFresh already in Tokyo, and Walmart (owner of Aeon rival Seiyu) beefing up its online grocery delivery together with Japanese e-commerce giant Rakuten, it’s no surprise that supermarket Aeon is also making the leap. In a statement in November, Aeon said it will leverage Ocado’s world leading know-how to launch and operate “the next generation online supermarket.” It plans to open its first customer fulfilment centre harnessing the Ocado Smart Platform by 2023 to serve Japan’s Kanto region, followed by others over the following two years in order to eventually serve the whole country. And it anticipates achieving online grocery sales of about 600 billion yen (about €4.92b) by 2030. “Aeon will realise a highly efficient operations and distribution system to deliver ‘anytime, anywhere, anything’ through a superb application interface to meet our customer needs. It is expected that these technologies can be utilised for the existing Aeon online supermarket business, store pick up, click & collect,” the company said in a press release. Aeon also plans to seek more partners both in Japan and around the world in order to be at the forefront of the digital era. Ocado, it should be mentioned, has also been chosen as a partner by other major supermarket groups around the world, including Kroger in the US, Casino in France, Marks & Spencer in the UK, ICA in Sweden and Coles in Australia.

Produce from farms run by Aeon Agri Create // Credit: Aeon

 

A platform to boost organic production 

Two other key initiatives from Aeon are in the area of organic food. Back in 2017, among the sustainable procurement goals the group set itself was that of boosting the sales ratio of organic products to 5% of all its agricultural products by 2020, also when Tokyo will host the summer Olympics. Aeon says it wants to contribute to “human, social and environmental health” through organic products, furthermore ones that are “cultivated, distributed and consumed naturally.” It also says it is “responding to our customer demands for safer, better tasting, and environmentally friendly food products.” However, while interest in organic produce is on the rise in Japan, “supply of organic products has not caught up with growing consumer demand,” it says, and “organic JAS certified producers in Japan account for only 0.2% of all farmers.” Given this context, in September 2019 the retailer announced another initiative, the new Aeon Organic Alliance (AOA). In a statement, it said this platform will boost the supply of organic products and help farmers overcome the burden of high organic cultivation costs and those incurred due to inefficient distribution, as well as giving them opportunities to gain new skills, exchange information and share and solve issues together. The AOA platform will be used to “centrally manage production, procurement, processing, distribution, and sale of organic agriculture products.”

Organic produce in Bio c’ Bon store in Japan // Credit: Aeon

 

14 new organic stores in Japan

AOA members will also have access to technological know-how for the acquisition of Global G.A.P. and organic JAS certification. Aeon has acquired such expertise via the 20 farms it directly manages across Japan. The farms are operated by the company Aeon Agri Create and three hold organic JAS (Japanese Agricultural Standard) certification, one of which is the fully organic 16 ha Saitama Hidaka Farm. Aeon’s organic farms will serve as distribution bases that collect products from growers who are members of its organic alliance, thus reducing distribution and delivery costs while also facilitating joint purchasing of materials necessary for cultivation, which in turn lowers costs. Furthermore, an AOA website will share what is happening in stores, including customer feedback, product line-ups, and sales performance, as well as overseas trends and other relevant information. It will also serve as a communication platform for connecting producers. Another group subsidiary, Aeon Topvalu, develops Aeon’s private brand for organics, Topvalu Gurinai, which is sold in group stores across Japan. Also providing a sales outlet for organic produce in Japan are the Bio c’Bon stores operated by Aeon in partnership with French firm Bio c’ Bon. There are now 14 such stores in Japan.

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Workshop at BIOFACH2020: “Boosting the organic sector by integrating breeding into value chain partnerships”

Workshop at BIOFACH2020: “Boosting the organic sector by integrating breeding into value chain partnerships”

FIBL & EUROFRESH DISTRIBUTION are happy to invite you at BIOFACH2020 workshop: “Boosting the organic sector by integrating breeding into value chain partnerships”.

Date: 13.02.2020

Time: 11:00 – 11:45

Location: Room Prag, NCC Ost Mitte of Nuremberg

More info at: www.biofach.de/en/events/vortrag/boosting-the-organic-sector-by-integrating-breeding-into-value-chain-partnerships/742119

 

It is organized by FiBL Europe within the launch in 2020 of the initiative “ENGAGEMENT.BIOBREEDING – Engagement of the organic value-chain to support Organic Breeding in Europe”.

 

This workshop will give the occasion to discuss potential models that allow a secure and stable funding for organic animal and plant breeding in Europe. Panel speakers are Pierre Escodo (editor of EUROFRESH DISTRIBUTION magazine), Bavo van den Idsert advisor at OPTA (Organic Processing and Trade Association Europe), Mathilde Tournebize program officer at the Organic Cotton Accelerator, Fabio Brescacin president of EconaturaSi, Mariateresa Lazzaro FIBL Plant Breeding program coordinator.

 

With this initiative, FIBL aims at integrating organic breeding into value-chain partnerships and sharing responsibility among breeders, farmers, processers, retailers, traders and consumers for upscaling organic breeding and ensuring future food security and quality.

FiBL Europe will offer a platform for promoting value-chain partnerships supporting organic animal and plant breeding in Europe for ensuring the integrity of organic products and strengthening consumer confidence.

 

Please register to our workshop at https://forms.gle/HjXSnstW2gVoA2JU7

For any further information you can also send an e-mail to mariateresa.lazzaro@fibl.org

 
Source: Press release