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2019 edition of FuturPera in Ferrara 

2019 edition of FuturPera in Ferrara 

 

The meeting point for Italy’s pear sector, FuturPera, will be held once again in Ferrara in the Emilia-Romagna region. Despite the economic crisis, the municipality of Ferrara has recognised the importance of the event by sponsoring it, in collaboration with private entities like Bper Banca, Generali Italia and VH Italia Assicurazioni. Stefano Calderoni, president of Futurpera, said, “This is a difficult year from an economic point of view and not only for the agricultural sector. The institutions that govern us or are involved in promoting business development are facing a resource crisis, because the transfer of money by from the state to local authorities has decreased over the years or has become more complex.” There is also a strong presence of foreign companies exhibiting their innovative proposals at the fair.

 

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FuturPera bets on the internationalisation of the product

Ferrara’s specialised trade fair will be a crossroads for promoting Italian pears on foreign markets

 Increasing awareness and the presence of the pear on the foreign markets to promote its consumption and achieve good prices for producers are the main aims of OI Pera – Organismo Interprofessionale Pera (IO, Interprofessional pear Organization) pursued through a series of initiatives such as FuturPera, the trade fair which, for its second edition – at Ferrara Fiere from 16 to 18 November 2017 – will be betting on the internationalisation of the product on the “rich” markets, ready to welcome good quality Italian pears.

Based on the data collected and processed by CSO Italy – Centro Servizi Ortofrutticoli (Fruit and vegetable service centre) in Ferrara, the 2016-17 pear marketing campaign was marked by good sales figures (24% less unsold stock in the warehouses of Emilia-Romagna) for all the varieties: firstly Abate Fétel, but Kaiser, Conference and Decana also recorded good sales. Europe, with Germany in the lead, remains the main reference location for exports, a market that also absorbs products coming from the southern hemisphere. In these growing areas, the 2017 figures are 2% lower than last year, with Argentina suffering the greatest drop in production: from 3 to 13% lower (WAPA – World Apple and Pear Association – data). This is a generally favourable situation for Italian pears, and for a supply chain that must be able to grow exponentially which Gianni Amidei, Chairman of the IO, defines as the “internationalisation of the awareness of pears as a product”.

“The Abate grown in the Po Valley – explains Amidei – is a pear that is still not very well known around the world, where the variety in greatest demand is still the William. For IO, one of the organisers of FuturPera, together with Ferrara Fiere, it is fundamental to make our varieties reach open, rich markets, able to appreciate them, particularly in years of abundant production, when the need to export becomes pressing. To do so means internationalising the awareness of the product, through the strategic tools that we have put in place over recent years: participation in international trade fairs, organisation of events and conventions, panel tests and general product promotion actions. In fact, IO does not have the task of selling the product, but of supporting operators in their promotion operations. In 2015 we were pleased to see the birth of two groups, Opera and Origine Group, who took action, albeit in different ways, to give added value to the product. The good trend of the market prices over the last two years is 99% attributable to them. In 2017 we are focusing on FuturPera – continued Amidei – precisely to promote and spread awareness of the range of Italian pears abroad. The fair will be a true crossroads for a supply chain that focuses on internationalisation and we believe it will be able to attract, not only exhibiting companies of international status, but also buyers from the main supermarket chains”.

The second edition of FuturPera is designed and organised by Ferrara Fiere e Congressi and OI Pera.

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Modì International Project expands

The farming plan aims to reach about 1,000 ha worldwide in the next few years – with roughly 80% located in the Northern Hemisphere – and global production of the variety reaching about 30.000 tons, thus achieving a favourable balance between supply and demand for Modi apples.

The Modi International Project is now growing with the official entrance of the Dole Chile Group, which has joined the other licensees from Europe, Turkey, Serbia, Russia, Uruguay, Australia and the United States, working together to extend the Modi market around the world.

The Modi apple – which has a unique, modern taste and is eco-friendly – was conceived and developed by CIV (Consorzio Italiano Vivaisti), a consortium active worldwide in experimental and fruit breeding programs and engaged in selecting of varieties with low environmental impact.

The farming plan aims to reach about 1,000 ha worldwide in the next few years – with roughly 80% located in the Northern Hemisphere – and global production of the variety reaching about 30.000 tons, thus achieving a favourable balance between supply and demand for Modi apples.

The most important aim of the project consists of promoting coordinated strategies on farming processes, the development of marketing campaigns at a global level, and promoting a cooperative approach between producers and marketers, so they can better work together in the improvement of Modi.

All the Modi Partners, inspired by innovation and passion for their work, shared values, experience, technical skills and brand strategies during the annual Modi Marketing Meeting, held at Fruit Logistica in Berlin, and at the Modi Technical Meeting, which was held for the first time in Ferrara, northern Italy, over May 26-27.

“We will fully support the development of the environmentally sustainable Modi International Project offering the highest quality possible so as to satisfy every member in the supply chain, from producer to end user at an international level,” said Modi Europa Consortium chairman Pier Filippo Tagliani, who has been appointed by CIV to coordinate the partners in this first phase of the international project.

Pier Filippo Tagliani – CIV chairman

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CSO has a new board

Paolo Bruni has been elected as chairman of the Italian fresh produce agency Centro Servizi Ortofrutticoli (CSO) and Carlo Manzo of Ortofruit Italia and Cesare Bellò of OPO Veneto as vice-chairmen.

In April in Ferrara, Italy’s fresh produce agency Centro Servizi Ortofrutticoli (CSO) – a leading forum for operators throughout the fruit and vegetable supply chain – held its assembly to elect its governing bodies for the next three-year term.

It elected the new 21-member Board of Directors and the Board of Statutory Auditors and ratified Paolo Bruni as chairman and Carlo Manzo of Ortofruit Italia and Cesare Bellò of OPO Veneto as vice-chairmen.

“CSO is a unique case in Italy, bringing together 65 enterprises (both growers and the value chain they operate through), with projects and strategies for sector growth and development. Together, today, we have shared our ideas on the most urgent needs and strategies for the sector,” said Paolo Bruni, remarking that this gives a boost to innovation and serves the true internationalisation of the companies that are trying to conquer spaces on the world markets. It serves increasingly close cooperation, the rationalisation of logistics and a single voice that demands infrastructure and investment in sustainability.

Competitiveness is also the watchword of the Emilia Romagna Councillor of Agriculture, Simona Caselli, who emphasises the region’s considerable commitment to the 2014-2020 rural development programme. It has already made €83.5 million available through two invitations to apply for competitiveness projects, which with co-funding will mobilise €200 million. The Emilia Romagna Region has made a very precise choice that focuses on sustaining profitability while targeting modernisation of the production processes and support for quality products and for product and process innovations.

Research and innovation investment also lies at its heart: over the seven years of the new programme, over €50 million will be channelled through EIP OPs (European Innovation Partnership operational groups), a completely new instrument devised by the EU for collaboration between farms, universities and research centres. The first invitation has already been published and has received considerable attention.

More generally, over €90 million could be available for the entire knowledge system. The resources of the fruit and vegetable CMO should also be taken into account: they amounted to over €73 million in 2015. An important instrument for pursuing a fundamental objective is aggregation and integration to achieve greater market competitiveness. There are still too many companies in Emilia-Romagna that do not export. “Afterwards we will also talk about tariff barriers and international agreements, incentives for exporting, new instruments such as Ecommerce and electronic stock markets and commodity exchanges, innovation, start-ups and partnerships with scientific institutions, brand protection and fighting counterfeits,” Caselli said. 

GO 

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Interpera being held in the Italian pear-growing region of Emilia Romagna

Interpera – the international pear congress of organised by AREFLH – takes place this November 19-21 in Ferrara, Italy, known for its renowned Abate Fetel pear.

Interpera – the international pear congress of organised by AREFLH – takes place this November 19-21 in the Italian city of Ferrara, within the Emilia Romagna region well-known for growing the Abate Fetel pear.

This major event for the pear world will be held within the context of the first European fair dedicated to the pear – FuturPera.

Interpera brings together the growers and other key players in the international arena to discuss key technical and economic topics. Reports and presentations to be released and discussed at the conference include on:

  • Production this year in the Northern Hemisphere
  • Analysis of the production and storage in the main producers countries of the Northern Hemisphere
  • 2015-16 forecasts
  • Analysis of the commercial results and of production forecasts for the main markets in the Southern Hemisphere
  • Innovative systems in the cultivation of pears in the world
  • Pear logistics: the new technologies and costs to tackle the markets of the world
  • New markets: the barriers and the phytosanitary requirements, instruments that prevent the free movement of pears in the world
  • Changes in pear consumption in Europe and in the world
  • Which instruments and projects are necessary to promote the consumption of pears in Europe and in the world?

For more information or to register: http://interpera.weebly.com/

AREFLH is the Assembly of the European Regions producing Fruit, Vegetables and ornamental Plants: www.areflh.org 

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