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2019 edition of FuturPera in Ferrara 

2019 edition of FuturPera in Ferrara 

 

The meeting point for Italy’s pear sector, FuturPera, will be held once again in Ferrara in the Emilia-Romagna region. Despite the economic crisis, the municipality of Ferrara has recognised the importance of the event by sponsoring it, in collaboration with private entities like Bper Banca, Generali Italia and VH Italia Assicurazioni. Stefano Calderoni, president of Futurpera, said, “This is a difficult year from an economic point of view and not only for the agricultural sector. The institutions that govern us or are involved in promoting business development are facing a resource crisis, because the transfer of money by from the state to local authorities has decreased over the years or has become more complex.” There is also a strong presence of foreign companies exhibiting their innovative proposals at the fair.

 

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FuturPera bets on the internationalisation of the product

Ferrara’s specialised trade fair will be a crossroads for promoting Italian pears on foreign markets

 Increasing awareness and the presence of the pear on the foreign markets to promote its consumption and achieve good prices for producers are the main aims of OI Pera – Organismo Interprofessionale Pera (IO, Interprofessional pear Organization) pursued through a series of initiatives such as FuturPera, the trade fair which, for its second edition – at Ferrara Fiere from 16 to 18 November 2017 – will be betting on the internationalisation of the product on the “rich” markets, ready to welcome good quality Italian pears.

Based on the data collected and processed by CSO Italy – Centro Servizi Ortofrutticoli (Fruit and vegetable service centre) in Ferrara, the 2016-17 pear marketing campaign was marked by good sales figures (24% less unsold stock in the warehouses of Emilia-Romagna) for all the varieties: firstly Abate Fétel, but Kaiser, Conference and Decana also recorded good sales. Europe, with Germany in the lead, remains the main reference location for exports, a market that also absorbs products coming from the southern hemisphere. In these growing areas, the 2017 figures are 2% lower than last year, with Argentina suffering the greatest drop in production: from 3 to 13% lower (WAPA – World Apple and Pear Association – data). This is a generally favourable situation for Italian pears, and for a supply chain that must be able to grow exponentially which Gianni Amidei, Chairman of the IO, defines as the “internationalisation of the awareness of pears as a product”.

“The Abate grown in the Po Valley – explains Amidei – is a pear that is still not very well known around the world, where the variety in greatest demand is still the William. For IO, one of the organisers of FuturPera, together with Ferrara Fiere, it is fundamental to make our varieties reach open, rich markets, able to appreciate them, particularly in years of abundant production, when the need to export becomes pressing. To do so means internationalising the awareness of the product, through the strategic tools that we have put in place over recent years: participation in international trade fairs, organisation of events and conventions, panel tests and general product promotion actions. In fact, IO does not have the task of selling the product, but of supporting operators in their promotion operations. In 2015 we were pleased to see the birth of two groups, Opera and Origine Group, who took action, albeit in different ways, to give added value to the product. The good trend of the market prices over the last two years is 99% attributable to them. In 2017 we are focusing on FuturPera – continued Amidei – precisely to promote and spread awareness of the range of Italian pears abroad. The fair will be a true crossroads for a supply chain that focuses on internationalisation and we believe it will be able to attract, not only exhibiting companies of international status, but also buyers from the main supermarket chains”.

The second edition of FuturPera is designed and organised by Ferrara Fiere e Congressi and OI Pera.

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Interpera being held in the Italian pear-growing region of Emilia Romagna

Interpera – the international pear congress of organised by AREFLH – takes place this November 19-21 in Ferrara, Italy, known for its renowned Abate Fetel pear.

Interpera – the international pear congress of organised by AREFLH – takes place this November 19-21 in the Italian city of Ferrara, within the Emilia Romagna region well-known for growing the Abate Fetel pear.

This major event for the pear world will be held within the context of the first European fair dedicated to the pear – FuturPera.

Interpera brings together the growers and other key players in the international arena to discuss key technical and economic topics. Reports and presentations to be released and discussed at the conference include on:

  • Production this year in the Northern Hemisphere
  • Analysis of the production and storage in the main producers countries of the Northern Hemisphere
  • 2015-16 forecasts
  • Analysis of the commercial results and of production forecasts for the main markets in the Southern Hemisphere
  • Innovative systems in the cultivation of pears in the world
  • Pear logistics: the new technologies and costs to tackle the markets of the world
  • New markets: the barriers and the phytosanitary requirements, instruments that prevent the free movement of pears in the world
  • Changes in pear consumption in Europe and in the world
  • Which instruments and projects are necessary to promote the consumption of pears in Europe and in the world?

For more information or to register: http://interpera.weebly.com/

AREFLH is the Assembly of the European Regions producing Fruit, Vegetables and ornamental Plants: www.areflh.org 

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