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FRUIT LOGISTICA shifts the date and adapts concept

FRUIT LOGISTICA shifts the date and adapts concept


FRUIT LOGISTICA SPECIAL EDITION will take place from 18 to 20 May 2021


Berlin, 12 October 2020 – FRUIT LOGISTICA will take place in 2021 as a Special Edition and is rescheduling to 18 to 20 May 2021 to host its trade show in Berlin. With the headline “Meet onsite. Connect online” the adapted concept focuses on business meetings and turn-key exhibition packages to maximize exhibitors’ flexibility and business opportunities.

“Covid-19 confronts us with challenges none of us can eliminate. So we’ve asked ourselves what do our clients need and what are the factors that we can control for them,” explains Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA. “Our approach is to enable our customers to better manage their risks and further increase their business opportunities. This is the guiding principle of FRUIT LOGISTICA SPECIAL EDITION 2021 in Berlin.”

With the event to be held in May it is more likely that a higher number of buyers from many parts of the world will be able to attend – further increasing business opportunities at FRUIT LOGISTICA SPECIAL EDITION 2021. Digital elements, including meeting functions and broadcasting of the conference program, provide additional solutions to participate and engage. The adapted concept based on turn-key exhibition packages fundamentally reduces investment and lead time for exhibitors. They can choose a package for three pre-defined stand sizes. Packages include the stand space, stand construction and robust internet access.

“With our adapted concept, we want to enable the global fresh fruit and vegetable industry to meet and reconnect in Berlin in 2021 in a safe environment,” Miserius comments. “While FRUIT LOGISTICA SPECIAL EDITION 2021 builds on a clearly reduced total space, it offers the opportunity for a maximum number of registered companies to showcase products onsite. The new format lowers the investment of our customers, allows time for decisions and also reduces the number of staff needed to be on their booth in Berlin. In other words, we provide a simple way to participate and give the industry much needed opportunities to meet buyers face-to-face.”

The FRUIT LOGISTICA team has already informed all exhibitors, and its global network of representatives covering over 150 countries is already getting in touch directly with the exhibitors. Information regarding the participation packages and further details will be available by 23 October 2020.

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FRUIT LOGISTICA 2021: Inspire by focusing on change and opportunity

FRUIT LOGISTICA 2021: Inspire by focusing on change and opportunity

Berlin, 6 July 2020 – FRUIT LOGISTICA is reaffirming its ambition in a time of unprecedented challenge, transition and reinvention for fresh fruit and vegetable businesses everywhere by focusing its 2021 edition on the many opportunities for all those fresh produce professionals who come together every February in Berlin.

“FRUIT LOGISTICA is the platform to set scene for new opportunities for the global fresh produce business and to prepare the new global scenario”, says Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA.  

“The current situation has brought unprecedented challenges to all of us,” she explains. “Changes already underway have been accelerated by this pandemic. Companies have had to adapt quickly and show great resilience. There is no doubt that 2021 is going to be a year of consolidation. Only those best prepared to face the challenges ahead of us will prosper. At a time of great change, our role at FRUIT LOGISTICA is to help you generate new business, to help you find ways to innovate and to inspire.”

Pressing refresh

As part of its continued commitment to supporting the international fruit and vegetable business, FRUIT LOGISTICA is making available for free a brand new report on the impact of the coronavirus crisis on the fresh produce industry.

“Pressing Refresh”, published by Fruitnet Media International, combines analysis from key players in the fresh produce industry with insight from Fruitnet’s international team of experts. “Pressing Refresh” is now available at The report covers three key areas: markets, supply and logistics, and underlines the fresh produce industry’s strong determination to overcome the new challenges created by the outbreak.

For example, the report explains how Dutch tomato business RedStar has had to completely rethink staffing arrangements at its greenhouses, while in New Zealand T&G Global is now chartering its own ships to ensure millions of apples destined for Europe arrive without delay.

FRUIT LOGISTICA’s organisers are aware of uncertainties ahead for everyone even though the number of stand registrations for 2021 is already very promising. That’s why they are continuously publishing updates to their Frequently Asked Questions page. This section helps exhibitors answer their most common concerns in the run-up to the 2021 edition of FRUIT LOGISTICA.

Exhibitors who submit their applications by 31 July 2020 can be first in line to get their preferred locations in the floorplan for FRUIT LOGISTICA 2021, says Miserius.

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The Yoom tomato scoops Innovation of the Year prize

The Yoom tomato scoops Innovation of the Year prize

This year’s FRUIT LOGISTICA Innovation Award (FLIA) has gone to the “Yoom™” tomato from Syngenta Seeds. Garnering about 30% of the overall votes, the tomato was the clear winner in the competition to determine the best innovation in the international fruit and vegetable industry. 

This is the second time that Dutch company Syngenta has won the FLIA, having received the award in 2012 too for its red snack pepper “Angello”. The Yoom tomato won voters over with its outer and inner values: depending on the hours of sunlight, its colour ranges from purple to black. What remains constant is its high vitamin, mineral and antioxidant content as well as its sweet-sour and tangy flavour, also known as “umami”.

“We are very pleased to have won this award again, because FRUIT LOGISTICA is the most important convention for the fresh fruit industry. In five minutes the world will know more about our product, because everyone follows the information from FRUIT LOGISTICA. This will be a major boost for our product. And the award is a great acknowledgment of our work as well as a wonderful motivation for our team,” said Jérémie Chabanis, EAME Food Chain Manager Vegetable and Specialties at Syngenta.

Environmentally friendly packaging was at the forefront of the awards, with second and third prizes going to sustainable innovations.

The silver FLIA goes to Polish company Silbo for its certified fruit and vegetable packaging with water-based dyes and adhesives (“Compostable, Flexible, Printed, Packaging”). It is completely compostable, making it especially sustainable.

The bronze FLIA was also awarded to sustainable packaging: the “SoFruMiniPak® Eco View” from SoFruPak Witold Gai from Poland. It seals quickly, is made from renewable resources, ensures good ventilation and optimised cooling, and is 100 per cent biodegradable.

Credit: Alexandra Sautois, Eurofresh Distribution
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Reflections on Fruit Logistica 2020

FRUIT LOGISTICA 2020, Sicilian stand

FRUIT LOGISTICA 2020, Sicilian stand

Stand of Sicilia at Fruit Logistica 2020 in Berlin, from the 5th to 7th of February in Berlin // Credit: Alexandra Sautois, Eurofresh Distribution


Despite fears over the coronavirus, Fruit Logistica 2020 still saw a large attendance. It was noticeable that Chinese booths were largely empty, with delegates unable to travel to the fair. Those of us who did make it were asked to place a cross in a box to confirm they had not returned from China in the past month and hand sanitiser was available throughout the fair. 

The slightly early conclusion of the fair (Friday at 4pm instead of 6pm) was perhaps logical given that many stands were already empty at lunchtime.

Italy was particularly well represented at this year’s event, setting a record of almost six hundred companies present in key pavilions. The Italian’s commitment to this fair was underlined by the attendance of agriculture minister, Teresa Bellanova – the first time this has happened. There is also a growing presence of emerging countries in the City Cube.

Fruit Logistica remains an unmissable event for the sector. As we return to our countries, most will already be making arrangements to book flights and hotels for the next edition of Fruit Logistica on 3-5 February 2021.

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FRUIT LOGISTICA 2020: The global stage for new ideas, new input and new solutions

FRUIT LOGISTICA 2020: The global stage for new ideas, new input and new solutions

From 5-7 February 2020, companies from across the entire fresh produce sector – from global players to small and medium-sized companies and organisations from all over the world – will again be present in Berlin, representing the entire spectrum of the fresh fruit and vegetable sector.

3,200 exhibitors and 78,000 trade visitors attend FRUIT LOGISTICA every year to realize their full business potential within the international fresh produce trade – and to write their own success story!

FRUIT LOGISTICA covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain. It thus offers superb networking and contact opportunities to the key decision-makers in every sector of the industry.


Visit us at Fruit Logistica

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A fork in the retail road for fresh produce companies? 

Fruit Logistica 2018

Leading industry trade fair FRUIT LOGISTICA sheds more light on how online retailing could influence the future of fresh fruit and vegetable supply.

In future, online grocery growth will come in many forms, some of it through internet-based, direct-to-consumer models, some of it driven by bricks-and-mortar retailers seeking to diversify. But which path will yield more growth for the fresh produce business?

That’s the key area of investigation in Part 3 of Disruption in Fruit & Vegetable Distribution, FRUIT LOGISTICA and Oliver Wyman’s free report about the future of international fresh produce supply chains.

As the report points out, the recent advance of online retailing does not necessarily spell the end for bricks-and-mortar stores. In fact, those stores that do survive could be more profitable than they are today. But where will this leave the fresh produce business?

“There is no doubt that fruit and vegetables will remain the single most-important grocery category in driving frequency and basket size,” the report finds, suggesting that fresh produce is going to play a decisive role in the larger fight for grocery customers in the coming years.

In the meantime, there are signs in the online grocery arena that fresh produce brands may be able to play a more prominent role. What’s more, it’s fair to say that Amazon, Alibaba and other online retailers will want a lot more from their fruit and veg suppliers in future, including direct sourcing, better market analytics, full traceability, broader ranges and faster reaction times.

Be prepared for what the future of fresh produce has in store by reading Part 3 of Disruption in Fruit & Vegetable Distribution. Parts 1, 2 and 3 of the FRUIT LOGISTICA Trend Report 2018 are available here. The final part of the report will be published on the FRUIT LOGISTICA website next month.

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Fruit Logistica: the logistics and technology hub as well

With more than 70,000 high-profile trade visitors from over 130 countries, Fruit Logistica remains the largest industry event in the history of the fresh produce trade.

With more than 70,000 high-profile trade visitors from over 130 countries, Fruit Logistica remains the largest industry event in the history of the fresh produce trade.

According to Messe Berlin CEO Dr. Christian Göke, “Fruit Logistica marked a special milestone this year with an unprecedented 70,000 trade visitors. We are delighted by the new attendance record as well as by the high intensity of business and professional networking. The international scope of this event could be experienced in a very unique way.”

Some 2,891 exhibitors from 84 countries presented a complete market overview of the fresh produce industry. Along with the many opportunities to initiate and conclude business transactions, the global attention attracted by the trade fair was especially important to exhibitors. The high level of innovative strength in the sector was clearly demonstrated by no less than 27 world premieres. For the first time the jury also presented a special award, which went to Stoffels from Belgium for its Automato tomato vending machine. Different-coloured cherry tomato varieties are dispensed from three boxes directly into a paper bag.

Logistics Hub was a new series of events this year presented in Hall B. The sessions addressed ten current issues relating to the logistics chain. The well-attended sessions and positive feedback from trade visitors confirmed the growing importance of logistics in the industry. Logistics Hub enabled producers, exporters and traders to find the information they need to help them take the right logistic decisions when it comes to transporting their goods.

Genuine Coconut, mini tomatoes, Enjoya striped peppers among the winners

World’s Coconut Trading from Spain is the winner of the FL Innovation Award 2016 for its organic Genuine Coconut. Genuine Coconut comes with a patented seal and straw, and is a simple, genuinely refreshing coconut water drink with minerals and a high nutritional value. Visitors at FL chose the Northern Greens Kitchen Minis tomato from Denmark as the competition’s runner-up. This small, compact and visually attractive cherry tomato plant produces up to 150 fruits in all seasons and grows to only between 9 and 11 cm wide and 35 cm high. The tomatoes weigh just eight to ten grams. Enjoya, a yellow/ red striped pepper grown by the Dutch enterprise Terra Natura International, was chosen as the third-best entry. Enjoya has an aromatic and tangy flavour and contains lots of vitamin C.

Egypt catapulted to international success 

More than 90 Egyptian companies supported the Egyptian Agriculture Export Council by exhibiting under its banner at FRUIT LOGISTICA 2016. Their participation in an area of more than 1,700 m2 did not go unnoticed, capturing the attention of hundreds of international enterprises from all over the world. Egypt, which was the official Partner Country of FRUIT LOGISTICA 2016, held more than 700 business meetings during the trade show and is ready to expand its agricultural exports beyond its loyal partners.

“We have put our trust in this show since 1999 and this year we’ve broken all the records of participation,” said the Chairman of the Egyptian Agriculture Export Council, Ali Eissa. Egypt boasts vast swathes of new land untouched by pollution or disease. These new areas are ideal for the cultivation of high quality produce and Egypt is now maximising this potential by expanding its agricultural area through major reclamation projects. Furthermore, its unique geographic location is conducive to high quality production, which employs more than 32% of the country’s workforce. In 2014-2015, the country exported over two billion dollars’ worth of agricultural products, not including rice, which represents more than 14% of Egypt’s GDP. 

This article appeared on page 8 of issue 142 (March/April 2016) of Eurofresh Distribution magazine. Read that edition online here.

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Fruit Logistica’s Logistics Hub

Logistics Hub is a new series of events presented by Fruit Logistica where producers, exporters and traders will find the information they need to help them take the right logistical decisions for the transportation of their goods.

The place to learn the latest on fresh produce handling and logistics, Fruit Logistica’s Logistics Hub will feature a new series of events held over the course of the Berlin fair, February 3-5.

“This is where producers, exporters and traders will find the information they need to help them take the right logistical decisions for the transportation of their goods,” organisers said in a press release.

To be located in Hall B, CityCube, Stand C-04, the Logistics Hub offers presentations simultaneously interpreted into English, German, French, Italian and Spanish and participation is free.

Topics to be addressed include:

  • “Understanding the Ins and Outs of Logistics”
  • “Developing Logistics Solutions for Trade Between Emerging Markets”
  • “Air to Sea Transport: Risks and Pitfalls”
  • “Innovative Perishable Logistics Concepts for the Emerging Produce E-commerce Markets”
  • “Strategic Cold Chain Investments and Examining New Outsourcing Potential”
  • “Reefer Claims: Addressing a Classic Clash of Interests”
  • “Focusing on the First Mile: Country and Produce Case Study Africa”
  • “Focusing on the First Mile: Country and Produce Case Study Latin America”
  • “Frozen Vegetables – Opportunities, Challenges and Threats”
  • ‘Anything, anywhere, anytime’: What does this mean for the fresh produce sector?”

For more details:

Pantos Logistics – Sea freigh image: By Romlogistics (Own work) [CC BY-SA 3.0 (], via Wikimedia Commons

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Egypt, Fruit Logistica 2016 partner country, set for export growth

the future looks bright for Egypt’s agricultural exports. In the last decade, it has increased the volume of this trade by 226% and now exports to 145 countries. New investments in the sector and its commitment to the establishment of international specifications in packaging will support further growth.

The Egyptian export sector will be out in force at Fruit Logistica 2016 with 89 exporters exhibiting, up from 76 this year.

Egypt is the partner country for the event, a leading international trade fair for fresh produce marketing, which takes place February 3-5 in Berlin. The country’s pavilion in hall 2.1 will host the official Fruit Logistica opening on February 3.

According to a Fruit Logistica press release, the future looks bright for Egypt’s agricultural exports. In the last decade, it has increased the volume of this trade by 226% and now exports to 145 countries. New investments in the sector and its commitment to the establishment of international specifications in packaging will support further growth.

In 2014/2015 the country exported over $2 billion worth of agricultural products, excluding rice.

“The farming industry and its related sectors are vital to the Egyptian economy, with cultivated areas reaching around 9 million acres. They employ 32% of the country’s workforce and account for 14.7% of GDP,” the release says.

New African free trade area

It also says that an important step for Egypt was the agreement of 26 African countries in June this year to create a free trade area. The new free trade agreement Tripartite is integrating the existing agreements COMESA, EAC and SADC. In 2017, when Tripartite is supposed to become effective, it will facilitate the movement of goods between member states.

The safety and quality of food products and water supplies are of great concern to Egypt’s health authorities. They ensure safe, high-quality fresh produce while complying with numerous global standards and international certification bodies and institutions. They carefully monitor farms and exporters to ensure the quality of exported products, it says.

Egypt’s agricultural exports

According to a report by the USDA Foreign Agricultural Service, Egypt was the world’s largest exporter of oranges in 2014/2015, but it also exports a wide variety of other kinds of fruit, and vegetables.

Top farm exports in 2014/2015

  • oranges 1.22 million tons
  • potatoes 650,000 tons
  • onions 492,000 tons
  • dry beans 182,000 tons
  • grapes 111,000 tons
  • tomatoes 109,000 tons
  • pomegranates 55,000 tons
  • green beans 44,000 tons
  • mandarins 36,000 tons
  • strawberries 34,000 tons
  • lemons 33,000 tons
  • peanuts 26,000 tons

Egypt’s agricultural export partners

  • Exports to 145 countries
  • In 2014/2015, 727 Egyptian companies exported 743,000 tons to the EU. During the same period overall exports reached 3.53 million tons.
  • 21% of Egypt’s farming products are exported to the EU where the main markets are the UK, Netherlands, Italy, Belgium, Greece, Germany, Romania, Lithuania, Spain and France.

Egypt’s main non-EU trading partners for its produce include:

  • Saudi Arabia (18% of Egypt’s overall output),
  • Russia (18%)
  • The UAE, Kuwait, Iraq, Libya, Syria, Lebanon, Jordan and India.

Logistics and transport

  • Egypt’s unique geographic location in the Middle East combined with an expanding infrastructure base enhances the country’s position as a key global logistics hub for companies looking to do business in, or trade with, Europe, Asia and Africa.
  • About 90% of Egypt’s foreign trade is shipped through ports.
  • The expansion of the Suez Canal is expected to double its capacity to 97 ships a day.
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Egypt the Fruit Logistica 2016 partner country

Egypt first exhibited at FRUIT LOGISTICA in 1999. The Egyptian exhibition presence is organised by the Egypt Expo & Convention Authority (EECA).

Egypt has been named as the official partner country for Fruit Logistica 2016, taking place February 3-5 in Berlin.

Event organisers said in a press release that the North African country will focus on demonstrating its potential and presenting its high-quality products to win over trade visitors.

Messe Berlin CEO Dr. Christian Göke: “The history of agriculture in Egypt dates back more than 5,000 years – no other country in the world can look back on such a wealth of experience. Today, Egypt plays a significant role in the global fresh produce industry with substantial fruit and vegetable exports to 145 countries.”

Egypt exported USD 2 billion worth of fresh produce in the 2013/2014 season, primarily to Russia, Saudi Arabia and Great Britain. Iraq, the UAE, Libya, Italy, the Netherlands and Kuwait are also important customers. Export volumes rose from 1.7 million tons in 2005/2006 to 2.9 million tons in  2013/2014, a 69% increase.

In the 2013/2014 season, Egypt’s main exports included citrus fruits (1,142,000 tons), potatoes (688,000 tons), onions (359,000 tons), grapes (99,000 tons), pomegranates (85,000 tons), strawberries (34,000 tons) and green beans (31,000 tonn).

Egypt first exhibited at Fruit Logistica in 1999. The Egyptian exhibition presence is organised by the Egypt Expo & Convention Authority (EECA)

Source: Fruit Logistica