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Messe Berlin is cancelling its FRUIT LOGISTICA SPECIAL EDITION 2021 on 18-20 May 2021 because of the ongoing coronavirus pandemic in Europe and the rest of the world.

“I’m quite sure today’s cancellation is no surprise to anyone,” says Madlen Miserius, Senior Product Manager. “The coronavirus pandemic is lasting longer than expected. We wanted to make an onsite event happen in May. But the prospects both for international business travel to Berlin and for large face-to-face gatherings are too low.  And under these circumstances it’s simply impossible for us to meet face-to-face.”

Messe Berlin had worked hard to prepare a special edition of FRUIT LOGISTICA to take place over three days in May. The FRUIT LOGISTICA SPECIAL EDITION was designed to withstand key uncertainties of the pandemic and to safeguard customers in terms of their health and of their investment in the show. And the concept resonated with business: more than 600 companies from Europe and the rest of the world had registered.

“We developed FRUIT LOGISTICA SPECIAL EDITION as we knew through discussions with the industry that the market’s desire for a physical event was very strong. That’s why we developed a concept to offer our exhibitors the greatest flexibility at the smallest possible risk,” says Madlen Miserius, Senior Product Manager.

“Unfortunately, the pandemic still has the upper hand, and this is what has lead to today’s cancellation,” says Miserius. “There is a huge global family of people in the fresh fruit and vegetable business and it comes together every year at FRUIT LOGISTICA. We are already in discussions with international market players and are hard at work to prepare ourselves for FRUIT LOGISTICA 2022. We will do everything to ensure our 30th edition is a vibrant onsite event. So make a date in your diary for FRUIT LOGISTICA in Berlin on 9-11 February 2022.”

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Fruit Logistica confident in Special Edition

FRUIT LOGISTICA shifts the date and adapts concept

Fruit Logistica’s Special Edition in May looks like being a popular event, with over 500 exhibitors registered by mid-January. Given the circumstances relating to the pandemic, the organisers have promised to be flexible and allow companies plenty of time to decide whether to take part in May.

It also promises to be a very international event with registrations from more than 50 countries, with the majority of exhibitors from Europe registered so far, especially Italy, Spain, the Netherlands, France, and Germany.

For retailers, Fruit Logistica has developed a buyer programme, offering a Covid-safe business lounge at which they can meet on site or online with their partners from the fresh produce industry. It also includes free use of matchmaking tools and free access to all relevant events on site and to the online conference programme. 

Meanwhile, digital resources are provided to complement the on-site experience and help attendees better plan their visit, connect with key industry players, and strengthen their business relationships. The digital package includes the online planning of business meetings, the online presentation of the participating companies, and the online presentation of the entire event programme. It is aimed at trade visitors and buyers who cannot attend on-site due to travel restrictions. They can get in touch with the exhibitors who will be there. 

As for Fruit Logistica 2022,  the on-site event is sure to be enhanced by plenty of innovative digital elements.

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Fruit Logistica Special Edition 2021 well received by fruit and vegetable industry

Fruit Logistica Special Edition 2021 well received by fruit and vegetable industry © FRUIT LOGISTICA



Exhibitors who have not yet booked a stand and are interested in participating in FRUIT LOGISTICA SPECIAL EDITION 2021 can now register. “We are delighted to be able to invite more exhibitors to participate in FRUIT LOGISTICA SPECIAL EDITION 2021, to be held in May in Berlin. The strong demand from the global fruit and vegetable sector has highlighted the importance of a face-to-face event. There is a great desire to get new customers through face-to-face meetings and to strengthen existing relationships,” said Madlen Miserius, executive director of products at FRUIT LOGISTICA. “FRUIT LOGISTICA SPECIAL EDITION will allow us to do business in person, but it will also offer the possibility of establishing contacts in digital format to companies that cannot participate as exhibitors or specialized visitors in 2021.”

Exhibitors from the different sectors of the value chain, from fresh fruits and vegetables to packaging, logistics, seeds and fertilisers, greenhouse machinery and technology, and agricultural machinery can now register to participate in FRUIT LOGISTICA SPECIAL EDITION. The first registration phase, which closed on November 20, 2020, was reserved for exhibitors who had registered at FRUIT LOGISTICA. Today, 400 companies from 40 countries have already registered, including many reputable companies, such as KÖLLA, Port International, Rijk Zwaan, Hamburg Süd and KRONEN.

For Arno Überbacher, CEO of Evelina, direct exchange and business initiation are a priority: “Fruit Logistica has always been a key meeting point to strengthen our international business relationships, discuss matters of interest in face-to-face meetings and put in march new projects. This is why we look forward to participating in the special edition.”

Many other exhibitors agree that FRUIT LOGISTICA SPECIAL EDITION 2021 is the ideal platform for the presentation of news and innovations. “In these difficult times we remain true to our policy of continuous innovation. And, in 2021, there is no better place to show our classics and expose the novelties of the fruit and vegetable industry, both in person and in digital format, ”said Glenn Sebregts, head of the marketing department at BelOrta. Jérémie Chabanis, head of value chain for Europe, Africa and the Middle East at Syngenta Vegetable Seeds, agrees: “We are looking forward to participating in FRUIT LOGISTICA SPECIAL EDITION 2021. FRUIT LOGISTICA is a key platform in the industry to meet with the main international players in the fresh fruit and vegetable market, and allows us to present the latest innovations.”

The compact format of FRUIT LOGISTICA SPECIAL EDITION with turnkey exhibitor packages and the wide layout of the premises allow compliance with COVID-19 regulations, guaranteeing companies that exhibit the flexibility they need and helping them minimize risks, to which the current cancellation conditions also contribute, which offer free cancellation up to four weeks before the start of the event. The SPECIAL EDITION of FRUIT LOGISTICA is complemented with new content. Among other events, there will be a buyers programme, partnerships between like-minded companies and live broadcasts of the event programme.

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FRUIT LOGISTICA shifts the date and adapts concept

FRUIT LOGISTICA shifts the date and adapts concept


FRUIT LOGISTICA SPECIAL EDITION will take place from 18 to 20 May 2021


Berlin, 12 October 2020 – FRUIT LOGISTICA will take place in 2021 as a Special Edition and is rescheduling to 18 to 20 May 2021 to host its trade show in Berlin. With the headline “Meet onsite. Connect online” the adapted concept focuses on business meetings and turn-key exhibition packages to maximize exhibitors’ flexibility and business opportunities.

“Covid-19 confronts us with challenges none of us can eliminate. So we’ve asked ourselves what do our clients need and what are the factors that we can control for them,” explains Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA. “Our approach is to enable our customers to better manage their risks and further increase their business opportunities. This is the guiding principle of FRUIT LOGISTICA SPECIAL EDITION 2021 in Berlin.”

With the event to be held in May it is more likely that a higher number of buyers from many parts of the world will be able to attend – further increasing business opportunities at FRUIT LOGISTICA SPECIAL EDITION 2021. Digital elements, including meeting functions and broadcasting of the conference program, provide additional solutions to participate and engage. The adapted concept based on turn-key exhibition packages fundamentally reduces investment and lead time for exhibitors. They can choose a package for three pre-defined stand sizes. Packages include the stand space, stand construction and robust internet access.

“With our adapted concept, we want to enable the global fresh fruit and vegetable industry to meet and reconnect in Berlin in 2021 in a safe environment,” Miserius comments. “While FRUIT LOGISTICA SPECIAL EDITION 2021 builds on a clearly reduced total space, it offers the opportunity for a maximum number of registered companies to showcase products onsite. The new format lowers the investment of our customers, allows time for decisions and also reduces the number of staff needed to be on their booth in Berlin. In other words, we provide a simple way to participate and give the industry much needed opportunities to meet buyers face-to-face.”

The FRUIT LOGISTICA team has already informed all exhibitors, and its global network of representatives covering over 150 countries is already getting in touch directly with the exhibitors. Information regarding the participation packages and further details will be available by 23 October 2020.

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FRUIT LOGISTICA 2021: Madlen Miserius invites the fresh fruit and vegetable business to create a new global vision

FRUIT LOGISTICA 2021: Inspire by focusing on change and opportunity


Berlin, 24 July 2020 – At a time of unprecedented challenge, transition and reinvention, FRUIT LOGISTICA 2021 is focusing on change and opportunity. Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA, invites the fresh fruit and vegetable business to create a new global vision while meeting up in Berlin in February 2021.

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FRUIT LOGISTICA 2021: Inspire by focusing on change and opportunity

FRUIT LOGISTICA 2021: Inspire by focusing on change and opportunity

Berlin, 6 July 2020 – FRUIT LOGISTICA is reaffirming its ambition in a time of unprecedented challenge, transition and reinvention for fresh fruit and vegetable businesses everywhere by focusing its 2021 edition on the many opportunities for all those fresh produce professionals who come together every February in Berlin.

“FRUIT LOGISTICA is the platform to set scene for new opportunities for the global fresh produce business and to prepare the new global scenario”, says Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA.  

“The current situation has brought unprecedented challenges to all of us,” she explains. “Changes already underway have been accelerated by this pandemic. Companies have had to adapt quickly and show great resilience. There is no doubt that 2021 is going to be a year of consolidation. Only those best prepared to face the challenges ahead of us will prosper. At a time of great change, our role at FRUIT LOGISTICA is to help you generate new business, to help you find ways to innovate and to inspire.”

Pressing refresh

As part of its continued commitment to supporting the international fruit and vegetable business, FRUIT LOGISTICA is making available for free a brand new report on the impact of the coronavirus crisis on the fresh produce industry.

“Pressing Refresh”, published by Fruitnet Media International, combines analysis from key players in the fresh produce industry with insight from Fruitnet’s international team of experts. “Pressing Refresh” is now available at The report covers three key areas: markets, supply and logistics, and underlines the fresh produce industry’s strong determination to overcome the new challenges created by the outbreak.

For example, the report explains how Dutch tomato business RedStar has had to completely rethink staffing arrangements at its greenhouses, while in New Zealand T&G Global is now chartering its own ships to ensure millions of apples destined for Europe arrive without delay.

FRUIT LOGISTICA’s organisers are aware of uncertainties ahead for everyone even though the number of stand registrations for 2021 is already very promising. That’s why they are continuously publishing updates to their Frequently Asked Questions page. This section helps exhibitors answer their most common concerns in the run-up to the 2021 edition of FRUIT LOGISTICA.

Exhibitors who submit their applications by 31 July 2020 can be first in line to get their preferred locations in the floorplan for FRUIT LOGISTICA 2021, says Miserius.

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FRUIT LOGISTICA 2021: Pressing Refresh

FRUIT LOGISTICA 2021: Pressing Refresh


The leading trade fair for the global fruit tradeoffers a special report about the impact of the coronavirus crisis on the fresh produce industry.

Berlin, 17 June 2020 – As part of its continued commitment to supporting the international fruit and vegetable business, FRUIT LOGISTICA is making a special report about the impact of the coronavirus crisis on the fresh produce industry freely available to all.

Published by Fruitnet Media International, Pressing Refresh, sponsored by FRUIT LOGISTICA, explains how the coronavirus pandemic has affected fresh fruit and vegetable supply, distribution, marketing and purchasing behaviour in the world’s major consumer markets.

Combining analysis from key players in the fresh produce industry with expert insight from Fruitnet’s international team of experts, this 32-page report includes news, comments and analysis of three key areas – markets, supply and logistics.

“As the industry tries to make sense of what’s been happening during the recent pandemic, we are delighted that FRUIT LOGISTICA has allowed us to make some of our in-depth research and analysis available for free,” comments report author Mike Knowles. “This report illustrates how Covid-19 has changed the fruit and veg business, and what to expect in the months ahead.”

Follow the link to Fruit Logisitica website to find an Executive Summary to download (free of charge).

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FRUIT LOGISTICA 2021: Creating new perspectives for the global fresh produce business

FRUIT LOGISTICA 2021: Creating new perspectives for the global fresh produce business

                                                                                                                                                                                           Press release


Berlin, 19 May 2020 – Enabling the international fresh produce industry to build new business opportunities remains at the heart of FRUIT LOGISTICA, the world’s single most-important meeting point for fresh produce buyers and suppliers all across the world. As the world comes to terms with the coronavirus crisis, the annual event will offer its exhibitors and trade visitors the ideal platform in which to cultivate that growth.

“We are already receiving enquiries from new companies and from the various conversations with our customers we know that the interest is high to participate again.” says Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA. “FRUIT LOGISTICA will be the best place for a new start. Our goal is to help reconnect the global fresh fruit and vegetable industry.”

FRUIT LOGISTICA’s return in February 2021 will come at a crucial time for the sector. As markets begin to recover from the shockwaves caused by Covid-19, the event will certainly come at a moment when demand is higher than ever for new products, services and technologies that can lift sales and make supply chains even more efficient and resilient.

As ever, FRUIT LOGISTICA is the optimal platform to present ideas and solutions for the future of the trade, to learn about the trends that are changing the business, and to find new ways to shape the business together.

More than 3,300 exhibitors from over 90 countries participated in 2020, connecting with more than 72,000 trade visitors from 135 countries.

Now more than ever, taking part in FRUIT LOGISTICA is by far the most effective way of boosting your business and bringing your innovation to the attention of a global audience. The closing date for receipt of applications for exhibitors is 31 July 2020. The stand registration forms are available

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Ecuador convinces with fruity variety

Ecuador convinces with fruity variety

Import Promotion Desk (IPD) from Germany supports exporters from Ecuador and seven more partner countries at the international trade fair for fruits and vegetables

Ecuador is known for its biodiversity and offers a wide range of tropical fruits. The South American country lived up to its reputation at this year’s Berlin show. With bananas, pineapples, pitahayas, physalis and passionfruit, the exhibitors presented a richly filled fruit basket (Hall 21 Booth B‐06). The IPD has been supporting the partner country for two years now. In total, over 40 companies from eight IPD partner countries from Egypt, Ethiopia, Ecuador, Côte d`Ivoire, Ghana, Colombia, Peru and the Ukraine were present their range of fresh fruits and vegetables in Berlin.

“Ecuador has great potential in the fresh fruits and vegetables sector”, says Dr Julia Hoffmann, Head of IPD. “The country is mainly known as a supplier of bananas, but Ecuador offers a great variety of tropical fruits. Furthermore, it can score with specialties such as the yellow pitahaya from Palora. But not only the variety, also the quality is what makes the offer from Ecuador special.” In South America the IPD is further active in Peru and Colombia. Funded by the Federal Ministry for Economic Cooperation and Development of Germany (BMZ), the initiative supports small‐ and medium sized companies in accessing the EU‐market. At Fruit Logistica the exhibitors from Peru presented ginger and curcuma, as well as granadillas and mini bananas. The range of products from Colombia includes amongst others, bananas, papayas as well as avocados. From Egypt and Ethiopia comes a wide range of vegetables and fresh herbs as well as strawberries, oranges, limes, pomegranates, grapes and mangoes. The producers from the Ukraine showcased berries in Berlin, such as blue berries and raspberries. Newcomers this year wee producers from the Côte d`Ivoire and Ghana, who presented coconuts, mangoes, sweet potatoes and okra pods as well as pineapples and papayas to an international audience.

Colombia, Côte d`Ivoire, Ecuador, Egypt, Ethiopia, Ghana, Peru, Tunisia, Ukraine

The Import Promotion Desk (IPD) is an initiative for import promotion in Germany. The IPD fulfils a hinge function between small and medium-sized enterprises in selected emerging markets and developing countries on the one hand and European importers on the other. The objective is to integrate the partner countries into global trade, thereby contributing towards sustainable economic development in these countries. The IPD introduces exporters from its partner countries to the EU market and assists them in setting up trading relations. For European importers, the IPD opens up new supply sources in the partner countries and assists them in the procurement process for specific products.

Countries in the fresh fruit and vegetables program: Colombia, Côte d`Ivoire, Ecuador, Egypt, Ethiopia, Ghana, Peru, Tunisia, Ukraine.

Product focus:

Fresh fruit (temperate): e.g. berries, melons, stone fruits, grapes and citrus)

Fresh vegetables: e.g. young vegetables, beans, peas, sugar snap peas, artichokes, ginger, fresh turmeric, fruit vegetables, broccoli and onions

Fresh herbs: e.g. basil, coriander, marjoram, melissa, mint, oregano, parsley, rosemary, sage, chives and thyme

Sub-tropical and tropical fruit (exotic fruit): e.g. pineapples, avocados, bananas, cherimoya, dates, guava, pomegranates, persimmons; prickly pears, coconuts, mangoes, passion fruits, papayas, physalis and dragon fruits.

Quality protocol: thanks to its extensive sourcing the IPD guarantees that every selected supplier complies with the GlobalG.A.P. standard. GlobalG.A.P. is the one of the most important European standards for safe, sustainable production and high food safety. We assist promising producers in obtaining corresponding certification, paving their way to the European market for premium quality, fresh fruit and vegetables.

Organics, strategic value-chain

“In a focused manner, we support the export of products for which there is a high demand on the German and European market. Regardless of whether they are produced conventionally or organically.”

The demand for organic products has been growing for years, and there is great – as yet undiscovered – potential in developing and emerging countries. In countries such as Ghana, Ethiopia and Egypt there are already first organic suppliers. IPD supports these companies on their way to the European market.
“We advise the companies on organic certification. In some countries, it is more a matter of converting from conventional to organic farming in order to increase export opportunities.”

Organic’ is not only ecologically sustainable, but also in an economic sense. The demand for organic products is not a short-term trend, and there are companies in developing and emerging countries that have been active in the sector for many years. For example, the company Fincas de El Oro from Ecuador. It specialises in the cultivation of Cavendish bananas and their processing into jam and juice, for example. The Cavendish variety is particularly robust and therefore popular – with producers and consumers alike.

Fincas de El Oro works with around 50 partners – small farmers from the El Oro region. They dispense with the use of synthetic fertilizers and pesticides. The cooperative also pursues other ecological projects to improve the quality of the soil and conserve resources. For example, the farmers use biofermentation to make the soil more nutritious and have introduced a new water technology to reduce consumption. To protect biodiversity, the cooperative is also involved in reforestation in its fields and in parts of the surrounding primeval forest.

Especially in the organic segment, personal contact is an important argument when selecting a supplier. A lack of contacts with European retailers is therefore a major hurdle for many producers. For this reason, IPD arranges business contacts with potential customers within the framework of trade fairs and supports them with training in export marketing. This year, for example, we have already accompanied companies from our partner countries to Fruit Logistica and Biofach.

Further information

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Success in Berlin for the ‘CIV & Friends Meeting’ event and the Modì Apple International meeting with Licensees


The CIV celebrates the 50 years of its Indian partner IG International

The CIV (Consorzio Italiano Vivaisti of San Giuseppe di Comacchio (Ferrara, Italy)), which stands for excellence in innovative varietal research at an international level, is taking stock of its participation in Fruit Logistica 2020, the world’s leading event dedicated to the world of fruit and vegetables – , which has become an important meeting place for international operatorswho are interested in new products and major varietal development projects. 

On the eve of the opening of the Berlin event at the Steigenberger Hotel of Berlin, the second edition of the ‘CIV & Friends Meeting’ took place with a large participation of representatives of companies interested in the preview presentation of the CIV Product & Project Portfolio of new apple varieties/selections.

During the Fair, the traditional annual Modi® Apple IMMCA Meeeting (‘International Marketing Cooperation & Coordination Agreement’) also took place, organised by the CIV – owner of the patent of the Civg198* apple variety and of the Modì® brand with which it is marketed worldwide – with its authorised international licensees in order to implement and coordinate the marketing strategies necessary for the development of the Modì® brand and to share the production techniques of the CIVG198* variety, in full compliance with environmental sustainability.

Furthermore, the CIV had the honour of taking part in the evening-Event of 06/02/2020 for the 50th Anniversary of its Partner IG INTERNATIONAL, which – with its Director Tarun Arora and the entire company management – has hailed 2020 as a very special year since its foundation in 1970 by organising a special party where they also revealed their future plans for global expansion. Please note that IG INTERNATIONAL is currently the only distributor/importer of CIVG198 fruit under the Modì® brand for the whole Indian region.

During the Berlin trade fair, CIV President Pier Filippo Tagliani, with the Business Development Manager Marco Bertolazzi, the Brand/Project Manager Dario Lezziero and the Technical Manager Marzio Zaccarini, met the many international operators interested in the latest CIV news on apple, pear and strawberry, which differ mainly in the following features: ease of cultivation, productivity, long conservation and shelf-life, high organoleptic characteristics, attractive appearance, adaptability to different soil and climate conditions, resistance to certain diseases (core aspect of the CIV genetic improvement programme).

CIV President, Pier Filippo Tagliani, said, “Despite the expected absence of Asian operators, the Berlin fair is certainly confirmed as the main international event of the entire fruit and vegetable industry (i.e.: research-production-marketing and related services), and we thank all interested operators who visited us to learn about our selections/varieties of apple, strawberry and pear; the last of which were developed by the University of Bologna thanks to private funding from the CIV.”