Green Box it’s a family owned company that has been operating in the fruit and vegetable sector since 1924. However, it was almost thirty years ago when the Rubio’s family decided to focus in the creation of a packaging that could transport bigger capacities than a normal carton tray, being more resistant but also helping to achieve the best weight-to-load ratio.
This challenge was overcome creating a new basis in the company and since then, it has constantly been developing new Green Box models, for different markets and supermarket chains.
Creating better designs with an optimum quality, the Green Boxes have proved the best results into retails stores, improving product display and favouring product transportation over long distances, guaranteeing zero incidents.
Green Box generic designs are carefully selected and periodically renovated, that’s why they represent around the 60% of its sales.
This year, one of the best welcomed news, has been the new design for Bio watermelon which is boosting organic watermelon sales all around Europe.
On the other hand, personalised packaging sales are speeding up in the last few years. Supermarket chains don’t want to lose any opportunity of appealing to customers’ emotions through an attractive corporate images or stunning promotions.