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New green box for bio watermelon

Green Box generic designs are carefully selected and periodically renovated, that’s why they represent around the 60% of its sales.

Green Box it’s a family owned company that has been operating in the fruit and vegetable sector since 1924. However, it was almost thirty years ago when the Rubio’s family decided to focus in the creation of a packaging that could transport bigger capacities than a normal carton tray, being more resistant but also helping to achieve the best weight-to-load ratio.

This challenge was overcome creating a new basis in the company and since then, it has constantly been developing new Green Box models, for different markets and supermarket chains.

Creating better designs with an optimum quality, the Green Boxes have proved the best results into retails stores, improving product display and favouring product transportation over long distances, guaranteeing zero incidents.

Green Box generic designs are carefully selected and periodically renovated, that’s why they represent around the 60% of its sales.

This year, one of the best welcomed news, has been the new design for Bio watermelon which is boosting organic watermelon sales all around Europe.

On the other hand, personalised packaging sales are speeding up in the last few years. Supermarket chains don’t want to lose any opportunity of appealing to customers’ emotions through an attractive corporate images or stunning promotions.

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Why retailers use Green Box

Green Box, which is currently available as models G100, G70 and G50, with respective product capacities of 180 kg, 120 kg and 80 kg, can be seen in supermarkets across Europe

Founded in 1924, Green Box, SL is a family-owned company based in Alcacer, Valencia, that is dedicated to the manufacture of packaging for fruit and vegetables.

It uses the most advanced technology in order to offer innovative and high quality products that cater to customers’ needs.

For over 30 years, this Spanish company has been perfecting its Green Box models, which adapt fruit and vegetable packaging to store requirements, optimising product displays and allowing produce to arrive in excellent condition even from far afield.

This box helps retailers increase sales because not only is its attractive design fully customisable, it is also 100% recyclable – a huge cost saving.

Green Box, which is currently available as models G100, G70 and G50, with respective product capacities of 180 kg, 120 kg and 80 kg, can be seen in supermarkets across Europe. Retailers such as Lidl, Netto, Edeka, Carrefour, Danks and Rewe are using it for for various types of fruit and vegetables, such as watermelon, other melons, citrus, potatoes and onions.

In the coming years, the company expects to double production with the addition of new assembly plants in strategic locations in Seville and Almeria and with local partners in Germany, France, Belgium and Holland.