Jingold kiwifruit turns twenty and dedicate it to lovers
“We reach this milestone in a particular season, characterized by restrictions linked to the pandemic and climatic factors that have influenced national production. Nonetheless, we are preparing to end the season in the northern hemisphere with a growth of over 30% compared to the previous year”, commented general manager Alessandro Fornari. “On behalf of all the people who work in our supply chain, I can say that we are proud to be part of this Italian agricultural history, to be able to enhance the work of our producers and help bring their products of excellence to the world.”
Jingold season will close with a global production that will exceed 15 thousand commercialized tons and a cultivated area equal to over 2,000 hectares of yellow and red pulp varieties.
“These are important numbers for a team that is still young but the gaze is always looking forward. The production of the yellow is expected to grow also in the next few years and we are having fun innovating, as demonstrated by investments in new varieties, primarily the Oriental Red red- fleshed kiwi and the development of new cultivation areas to complete the Italian offer.”
The counter-season production of Southern Hemisphere Jingold is also expected to increase in 2021. In addition to the traditional production of Chile origin, will contribute the progressive entry into production of the plants built in Argentina, with an eye in particular to the organic production of Jingold Organic.
The company announced that the celebrations of the twentieth anniversary are postponed to autumn, when it is hoped that the pandemic will be a distant memory, perhaps taking the opportunity of Macfrut which has also been postponed to September. There is a great desire to celebrate with producers and workers.
In the meantime, a new pack that reduces the superfluous packaging will be distribute this week to celebrate Valentine’s Day dedicated to lovers. “We are working to make our products increasingly sustainable, even in packaging. To communicate the values we believe in, without losing its recognisability, this time we have removed the sticker without giving up our brand identity.”