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20% higher sales of Zespri’s New Zealand kiwis forecast in Europe

20% higher sales of Zespri’s New Zealand kiwis forecast in Europe © Zespri

© Zespri

 

Zespri expects a record season for sales of New Zealand-grown kiwifruit, the first batches of which landed in Europe at the Port of Zeebrugge, Netherlands, on 18th April. The 7,000-pallet consignment of SunGold is aboard MV Cool Eagle, a new specialised reefer vessel built by Cool Carriers and the largest vessel to carry Zespri kiwifruit to date, reports Eurofruit. The first green kiwi should arrive in May.

Giorgio Comino, Zespri’s executive officer Europe and North America, said MV Cool Eagle is the first of five planned charter reefer vessels to Northern Europe under Zespri’s shipping programme this season. “There’s been good pollination and rainfall after pollination this season, which has helped with fruit sizing and it’s looking like another great-tasting crop. This season we’re expecting to supply nearly 20% more Zespri SunGold kiwifruit to Europe, reflecting the continued growth in demand for the variety, and around the same level of green as last season.”

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First shipment of record ZespriTM Kiwifruit crop is due to arrive in Europe

First shipment of record ZespriTM Kiwifruit crop is due to arrive in Europe
PRESS RELEASE

The first shipment of what is expected to be a record season of New Zealand-grown ZespriTM Kiwifruit is on route to Europe.

The fruit is aboard MV Cool Eagle, a new specialised reefer vessel built by Cool Carriers, with the ship expected to arrive on Sunday 18 April. MV Cool Eagle is one of a series of five ships that are the largest reefer vessels ever built and will carry over 7,000 pallets of fruit making MV Cool Eagle the largest vessel to carry ZespriTM Kiwifruit to date. The vessel will discharge her cargo of fresh Zespri SunGoldTM Kiwifruit in the Port of Zeebrugge, Belgium.

The first shipment of Zespri Green Kiwifruit is expected to leave for Europe in May.

Giorgio Comino, Zespri Executive Officer Europe and North America, says MV Cool Eagle is the first of five planned charter reefer vessels to Northern Europe under Zespri’s shipping programme this season.

“As we finish up sales of our non-New Zealand grown crop, we’re looking forward to the arrival of the MV Cool Eagle to begin our new season,” says Mr Comino.

“There’s been good pollination and rainfall after pollination this season, which has helped with fruit sizing and it’s looking like another great-tasting crop.

“This season we’re expecting to supply nearly 20 percent more Zespri SunGoldTM Kiwifruit to Europe, reflecting the continued growth in demand for the variety, and around the same level of Green as last season.”

Mr Comino says with this season’s harvest now underway across all growing regions in New Zealand, the wider kiwifruit industry was again working hard to ensure it can safely pick, pack and ship another delicious crop of ZespriTM Kiwifruit.

“There has been a tremendous effort from everyone in the kiwifruit industry to respond to the ongoing challenges posed by COVID-19,” says Mr Comino.

“While New Zealand remains in level one, the industry will again be embracing additional safety protocols and embracing enhanced hygiene practices throughout the supply chain, and concentrating on delivering more fresh, healthy fruit to its customers and consumers in Europe.”

Mr Comino confirmed that this season’s marketing campaigns would again feature the Kiwi Brothers following a successful launch in six core European markets last season.“

This year, we are integrating these popular characters on our prepacks and through promotions with our retailers.

“We’re also excited to begin rolling out new cardboard packaging lines this season, after significant investment in our Zeebrugge packing station, and this season ZespriTM will be able to offer nine million prepacks without plastic flow wrap, reflecting our commitment to sustainability.”

With the new season approaching, Mr. Comino is looking forward to again working with Zespri’s long-term suppliers and partners.

“Our suppliers and partners continue to play a major part in our successes throughout the year, and we would like to recognise them for their work delivering our fruit to consumers, despite the challenges presented by COVID-19.”

About ZespriTM

With global operating revenue of NZ$3.36 billion in 2019/20, ZespriTM is one of the world’s most successful horticulture marketing companies and the ZespriTM brand is recognised as the world leader in premium quality kiwifruit. Based in Mount Maunganui, New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ over 600 people in New Zealand, Asia, Europe and the Americas. On behalf of our 2,800 growers in New Zealand and 1,500 growers based elsewhere, ZespriTM manages kiwifruit innovation and supply management, distribution management and marketing of ZespriTM Green, Zespri SunGold TM, ZespriTM Organic, ZespriTM Gold, ZespriTM Sweet Green and ZespriTM Red Kiwifruit.

 

 

 

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Origine Group ships to the overseas markets the last containers of italian kiwi, in a season full of both problems and achievements

Origine Group ships to the overseas markets the last containers of italian kiwi, in a season full of both problems and achievements
PRESS RELEASE
Photo: Alessandro Zampagna, Managing Director of Origine Group

A challenging season for overseas shipments but with good results: +21% in volume and more than 100 containers shipped. Good performance of both brands Sweeki and Made in Blu

By March the last containers of Italian kiwis will be shipped by Origine Group to overseas markets. This season was definitely challenging due to the reduction in volume and sizes of the Italian green kiwi, and to the very strong turbulence on the logistics front, but which has nevertheless seen a further development of the sales of the Italo-Chilean Consortium.

“The decrease in volume of the Italian green kiwi harvested in 2020, together with a growing global demand and a strong dollar, has led to a complex situation – says the Managing Director of Origine Group, Alessandro Zampagna – On the one hand we gave priority to established business partners leaving out non-strategic sales, on the other hand prices went up but competition with the Greek product was particularly difficult, especially in the first part of the season.”

“Moreover, this year the logistical difficulties have multiplied, mainly due to the pandemic. Increases in fares, congested ports, last-minute changes and cancellations – continues Zampagna – in short, a very demanding season where we have done our best to ensure the arrival of the kiwi to our customers.” Nevertheless, overseas markets continued to provide satisfaction, with a 21% increase in the volume sold and well over 100 containers shipped. Sales were satisfactory on both the Far East and North America markets and for both the Sweeki and Made in Blu brands.

Although overseas shipments of Italian kiwis will end in a couple of weeks, sales continue in Europe, where demand remains good and the market interesting, in the prospect of a positive end to the season.  “We are already preparing the Chilean kiwi season, thanks to our partners Copefrut and David Del Curto, following the strategy of continuity of the branded product on the shelves all year round.” For the Chilean kiwi, demand is also on the rise, in line with the public appreciation of kiwi as a superfood, thanks to its exceptional nutritional content.

About Origine Group

The consortium Origine Group was founded in 2015 by several companies, leaders in the international markets in the production and trading of fresh fruit and vegetables. The consortium represents companies already firmly present on the domestic and international markets, with a total turnover of over 1,200 million dollars, which have joined their resources to provide a top-quality product, working together on innovation and new varieties to look out into new emerging markets. Origine Group member are the Italian groups Apofruit, Frutta C2, Gran Frutta Zani, Kiwi Uno, Minguzzi, Salvi-Unacoa, Spreafico and the Chilean groups David Del Curto and Copefrut.

Web: www.sweeki.co         www.origine-group.com

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Zespri accused of intimidating behaviour toward Kiwifruit NZ to secure China deal

Zespri accused of intimidating behaviour toward Kiwifruit NZ to secure China deal
Photo by Robertson from Stuff.co.nz

Zespri has been accused of attempting to pressurise industry regulator Kiwifruit NZ into “rubber-stamping” a contentious business deal in China, according to Stuff.co.nz. The accusation relates to a phone call described as “threatening” by Kiwifruit NZ’s chairperson, Kristy McDonald, following a rejection of Zespri’s proposed three-year trial at buying and branding 1.95 million trays of counterfeit SunGold kiwifruit grown in China on vines stolen from the company. 

In her reply, McDonald wrote: “Your comments that this is urgent, must be approved by Christmas and that we should not (you said ”must not”) use external expert advisers is remarkable. KNZ has not even considered the proposed activity yet you are most certainly getting well ahead of yourself in trying to control the outcome of a process that is not yours to control and has not even started. We will work as expeditiously as we can. What we will not do is bow to threats, bullying and intimidation.”

Asked for comment, Zespri Chairman Bruce Cameron said, “The letter was written following a discussion in November about the process we were going through as we sought regulatory approval to allow us to act on the plantings. I reject the way the conversation has been characterised but acknowledge the concerns raised by the Chair of KNZ. Zespri respects the critical role the regulator KNZ plays in the industry.”

Zespri has announced that it will reformulate its proposal and apply once again for approval.

 

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Jingold kiwifruit turns twenty and dedicate it to lovers

Jingold kiwifruit turns twenty and dedicate it to lovers
PRESS RELEASE

 

10 February 2021 – Founded in 2001 on Valentine’s Day, Italian kiwi gold company has given life to a project that today has over 800 producers worldwide.

“We reach this milestone in a particular season, characterized by restrictions linked to the pandemic and climatic factors that have influenced national production. Nonetheless, we are preparing to end the season in the northern hemisphere with a growth of over 30% compared to the previous year”, commented general manager Alessandro Fornari. “On behalf of all the people who work in our supply chain, I can say that we are proud to be part of this Italian agricultural history, to be able to enhance the work of our producers and help bring their products of excellence to the world.”

Jingold season will close with a global production that will exceed 15 thousand commercialized tons and a cultivated area equal to over 2,000 hectares of yellow and red pulp varieties.

“These are important numbers for a team that is still young but the gaze is always looking forward. The production of the yellow is expected to grow also in the next few years and we are having fun innovating, as demonstrated by investments in new varieties, primarily the Oriental Red red- fleshed kiwi and the development of new cultivation areas to complete the Italian offer.”

The counter-season production of Southern Hemisphere Jingold is also expected to increase in 2021. In addition to the traditional production of Chile origin, will contribute the progressive entry into production of the plants built in Argentina, with an eye in particular to the organic production of Jingold Organic.

The company announced that the celebrations of the twentieth anniversary are postponed to autumn, when it is hoped that the pandemic will be a distant memory, perhaps taking the opportunity of Macfrut which has also been postponed to September. There is a great desire to celebrate with producers and workers.

In the meantime, a new pack that reduces the superfluous packaging will be distribute this week to celebrate Valentine’s Day dedicated to lovers. “We are working to make our products increasingly sustainable, even in packaging. To communicate the values we believe in, without losing its recognisability, this time we have removed the sticker without giving up our brand identity.”

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Zespri ships 600,000 tons of New Zealand kiwis to world in 2020

Zespri ships 600,000 tons of New Zealand kiwis to world in 2020
Photo: Zespri New Zealand

New Zealand’s kiwi season draws to a close, with Zespri announcing increased exports from last season. The ciountry’s record harvest, which also commenced earlier than usual, allowed 600,000 tons of Zespri SunGold, Green and Red kiwifruit to be exported from New Zeland to over 50 countries around the world. As the Southern Hemisphere campaign ends, Zespri’s production focus now shifts to Italy, France, South Korea and Japan.

 

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Disease threatens Italian kiwi

Disease threatens Italian kiwi

 

Italian kiwi production is facing a significant threat. The world’s second-largest kiwi producer is facing a disease that has compromised around 10% of the production area, especially in Lazio. The mysterious affliction blocks fruit ripening by attacking the plants’ roots, causing them to wither. It usually occurs during the summer months and strikes very quickly, with plants withering completely in a few days as the root system rots. Having started in the Veneto region, the problem soon spread to Piedmont, Friuli, Emilia Romagna and finally to Lazio. In total, some 8,000 hectares of plants have already been affected, for an estimated loss of approximately €750 million.

The Italian government is so concerned that it announced the creation of a working group to study the problem. The working group will follow the model already proven to address the problem of Asian bedbugs. The specific causes are still unknown, but high precipitation concentrated in a few hours, soil compaction, inadequate irrigation and a set of pathogens (fungi and bacteria) are all thought to be contributory factors.

 

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NERGI®: increased volumes  and commitment to sustainable development 

NERGI®: increased volumes  and commitment to sustainable development 

This year, Nergigrowers started picking more than 10 days earlier than usual. Orchards conditions have been particularly favourable for fruit with excellent flavour qualities in our main production areas in France, Italy, Portugal, and Spain. Market volumes have steadily risen. More than 6 million 125g punnets should be distributed by our 4 approved European Commercial Operators: PRIMLAND, ORTOFRUIT, PORTPRIMLAND, and BFRUIT, according to Jean Pierre Caruel, head of licensing for SOFRUILEG. 
 
There is already high demand for berry fruit in Northern European countries, where NERGI® has been received with enthusiasm, as a new item in this sector. Germany has quickly established itself as the leading market for NERGI®, ahead of steadily growing demand in Scandinavian countries. France and the Southern European markets are in the process of adopting the product.  SOFRUILEG and its Commercial Operators have allocated substantial promotional budgets to developing the product’s reputation and point-of-sale support. In the current health context, the emphasis is on social media. 
 
SOFRUILEG also encourages its Commercial Operators to gradually reduce their environmental impacts, especially as berry fruit remains a fragile product which requires a minimum of protection in the supply chain. Consumer units are now made of more than 85% recyclable plastic, and this year more than 50% of volumes will be packaged with a film seal rather than the traditional plastic lid.

This represents a significant reduction in overall plastic, which is appreciated by consumers… and nature!  
 
Production of organic fruit is also increasing. 

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Japan registers fall in fruit consumption amidst high prices

Even though fruit is a significant snack globally, and even vegetables are popular in the Asia-Pacific region (57%), cheese is the most eaten snack in Europe (58%), bread/sandwiches in the Middle East (47%), ice cream in Latin America (63%) and potato/tortilla crisps in the US (63%).

The first half of 2020 saw fruit prices in Japan at their highest levels for a decade. The soaring prices have no doubt contributed to the drop in fruit consumption. Between January and June 2020, the average price of fruit in Japan was US$4.86/kg, compared with US$4.34/kg for the period since 2011, according to data from Japan’s Ministry of Internal Affairs and Communications. So, as demand has fallen, the average Japanese household spend on fruit has risen. Fruit consumption has dropped to 31.5kg per household, the second-lowest total since 2011 and 5.5% lower than the ten-year average. Fruit expenditure per household for the 6-month period was 5.7% above the ten-year average, reaching US$153.3, its highest level in a decade.

However, the two categories that bucked the trend are kiwifruit and banana. In the first six months of 2020, banana consumption in Japan was at its highest since 2012, reaching 9.88kg per household. Records were broken for kiwifruit consumption, with 1.23kg consumed per household. The remarkable performances of kiwi and banana have been ascribed to the effective promotional campaigns targeting these fruits.

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China consumes seven times more kiwi than any other country

China consumes seven times more kiwi than any other country © Eurofresh Distribution
© Eurofresh Distribution

 

Kiwifruit is currently enjoying a spell of great popularity across the world, and its period in the limelight is set to continue. Demand is increasing in the major markets, thanks partly to its central role in the booming fruit juice industry and its attractiveness for health-conscious consumers. The growth in the world’s kiwi markets is also being driven by the sector’s constant innovation. Yellow kiwis have enjoyed great success in Asian markets, particularly in China, where consumers prefer sweet-tasting fruits.

There are already several yellow kiwi varieties on the market. Following on from this success, red kiwis are now set to take the world by storm, after JINGOLD won Fruit Logistica’s 2019 Innovation Award with its Dong Hong. Zespri Red’s sweet, berry-like taste is similar to the SunGold variety and is sure to appeal to Asian palates. According to a report published by Mordor Intelligence, the global value of kiwi consumption was US$14.26 billion in 2018, and is expected to surpass US$20 billion by 2025. However, the expansion registered over the past decade is forecast to slow down somewhat over the next six years. With CAGR estimated at +3.9%, market volume is projected to reach 5.9 million tons by the end of 2025. China (2.3 million tons) accounts for 51% of the world’s kiwi consumption, dwarfing the volume consumed by second-placed Italy.