Fruits de Ponent rolled out its flat nectarine and flat peach campaign in June, with exclusive marketing rights to the OKI brand.
The main second-tier cooperative from Valle del Ebre plans to re-launch this brand after obtaining exclusive distribution rights.
With OKI, it hopes to reach a type of consumer on the lookout for high quality fruit with the promise of a flat peach with the best flavour, intense aroma, good colour and always easy to consume.
Among its business strategies, the group has set its sights on consolidation in Europe, while expanding its customer portfolio towards Asian cities, as well as the Caribbean and Cuba, where Fruits de Ponent is already registered as a company.
Along with this news, CEO Josep Presseguer also announced that Fruits de Ponent has been working hard all year to achieve the necessary certificates and is now fully qualified to start exporting to China as soon as possible.
In addition to OKI, the group will also be marketing other varieties of peach, nectarines, flat nectarines, cherries and apricots under its own brands –Fruits de Ponent and Or de Ponent.