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Dasben expands organic production

“For us the most important varieties are stone fruits. Nectarines come first in the range, followed by flat peaches, which are increasingly popular year upon year,” said commercial manager Josep María Griñó.

With a track record of over 15 years, Dasben is a consortium of major producers located in the Lleida area and, for the past 4 years, also in Murcia, supplying its customers with stone fruit from start to finish of the campaign.

The firm also grows apples and pears, supplying produce to customers all year round.

“For us the most important varieties are stone fruits. Nectarines come first in the range, followed by flat peaches, which are increasingly popular year upon year,” said commercial manager Josep María Griñó.

With an annual growth rate of 10%, stone fruit is in a period of expansion.

Griñó said diversifying this fruit towards the organic segment is highly promising, as it is bound to keep growing.

Dasben is continually engaged in varietal reconversion, “which, in addition to the privileged climate, is what has earned us our fortunate position.”

The main export destinations for stone fruit are northern European countries.

“We are looking into diversifying markets towards North America or Asia, but we want to be sure that we have the technological capacity to reach them. Packaging companies visit us each year, offering new products to help withstand longer transit periods, and we are continually doing trials,” Griñó said.

 

 

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Fruits de Ponent markets OKI brand

Fruits de Ponent rolled out its flat nectarine and flat peach campaign in June, with exclusive marketing rights to the OKI brand.

Fruits de Ponent rolled out its flat nectarine and flat peach campaign in June, with exclusive marketing rights to the OKI brand.

The main second-tier cooperative from Valle del Ebre plans to re-launch this brand after obtaining exclusive distribution rights.

With OKI, it hopes to reach a type of consumer on the lookout for high quality fruit with the promise of a flat peach with the best flavour, intense aroma, good colour and always easy to consume.

Among its business strategies, the group has set its sights on consolidation in Europe, while expanding its customer portfolio towards Asian cities, as well as the Caribbean and Cuba, where Fruits de Ponent is already registered as a company.

Along with this news, CEO Josep Presseguer also announced that Fruits de Ponent has been working hard all year to achieve the necessary certificates and is now fully qualified to start exporting to China as soon as possible.

In addition to OKI, the group will also be marketing other varieties of peach, nectarines, flat nectarines, cherries and apricots under its own brands –Fruits de Ponent and Or de Ponent. 

Image courtesy of Fruits de Ponent