With a track record of over 15 years, Dasben is a consortium of major producers located in the Lleida area and, for the past 4 years, also in Murcia, supplying its customers with stone fruit from start to finish of the campaign.
The firm also grows apples and pears, supplying produce to customers all year round.
“For us the most important varieties are stone fruits. Nectarines come first in the range, followed by flat peaches, which are increasingly popular year upon year,” said commercial manager Josep María Griñó.
With an annual growth rate of 10%, stone fruit is in a period of expansion.
Griñó said diversifying this fruit towards the organic segment is highly promising, as it is bound to keep growing.
Dasben is continually engaged in varietal reconversion, “which, in addition to the privileged climate, is what has earned us our fortunate position.”
The main export destinations for stone fruit are northern European countries.
“We are looking into diversifying markets towards North America or Asia, but we want to be sure that we have the technological capacity to reach them. Packaging companies visit us each year, offering new products to help withstand longer transit periods, and we are continually doing trials,” Griñó said.