As part of Ecuador’s participation as a Guest Country at Fruit Logistica, Ecuador Exquisito, an institutional brand for the promotion of the Premium export food and beverages sector of Ecuador, was presented through gastronomic tastings involving outstanding Ecuadorian and foreign chefs. Such promotional events are organised abroad in coordination with the network and commercial offices.
The renowned Ecuadorian chef Carlos Gallardo was together with the Vice-Minister of Export and Investment Promotion at the Ecuador stand on the last day of the fair, emphasising that this gastronomic promotion tool seeks to contribute to national exports by positioning the country’s products in recognised recipes that attract the interest of buyers, consumers and opinion leaders internationally.
Gallardo later demonstrated a dish made with typical Ecuadorian ingredients, an exquisite ceviche of white fish, shrimp and octopus with mango.
In 2019, five Exquisite Ecuador events were held in the cities of Beijing, Guatemala, Madrid, Toronto, Sao Paulo. Since its creation in 2014, 94 international gastronomic events have been held, with the participation of approximately 500 exporters.
Its web platform will allow Ecuador Exquisito to progress to level 2.0 to meet new actors interested in the country’s exportable offer from the sectors of:
– Processed foods
– Non-traditional fruits
This space will contain audiovisual materials linked to the official institutional accounts on social networks featuring the different initiatives of Ecuador Exquisito, as well as the testimonies of the participating chefs and the impressions obtained from buyers and potential investors during the events. Thus, Ecuador Exquisito can generate greater credibility and give potential buyers the opportunity to review the ingredients used in recipes prepared with Ecuadorian products.
Visiting the site, you can see a list of exporters from the participating sectors, previously validated by the institution to establish new commercial contacts with exporting companies that meet the criteria demanded by the international market.