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Peru is the guest country of honor at Asia Fruit Logistica ON 2020

Peru is the guest country of honor at Asia Fruit Logistica ON 2020
 Photos: Promperú                                                                                                                                                                                                                                                    

Asia is the third biggest market for the Peruvian agri-food export industry.

Grapes, cranberries, avocados and mandarins are the top fresh Peruvian products imported by Asia.

Lima, 17 November 2020. Peru will once again be the Official Partner Country at the virtual edition of the ‘Asia Fruit Logistica ON’ fresh food trade fair, considered to be the most important fair of its kind in Asia, which takes place from 18 to 20 November, according to PROMPERÚ, the Peruvian Commission for the Promotion of Exports and Tourism (PROMPERÚ).

The Peruvian delegation’s challenge will be to reach both the retail industry and the final consumer, and to do so it will roll out a variety of promotional campaigns in conjunction with the sector’s brand names: ‘Super Foods Peru’, ‘Coffees from Peru’ and ‘Pisco, Spirit of Peru’, thus firmly positioning Peruvian products in consumers’ minds.

The planned activities will include showcooking sessions to promote Peruvian gastronomy along with its food sector, and demonstrations of pisco-based cocktails.

In addition, a strategic partnership will be closed between the Singapore firm KOL and the ‘Super Foods Peru’ brand to develop recipes that feature Peruvian foodstuffs, which will be promoted by influencers Fiona Loh and Jamie Yeo to give consumers a closer insight in to Peruvian products, to encourage them to try out new flavors and show them how to make exciting new dishes.

This campaign will be replicated with all the KOLs: Mr. Tao, Mr. Nhong, Mr. Fahsai Fitness Trainer, Mr. Phatsakorn, Dr. Aut, Mr. Prot, Mr. Boat and Mr. Mike in Thailand, and with KOLs Tan Chia Yong and Clarence Wong in Malaysia.

The Peruvian delegation taking part in Asia Fruit Logistica ON will comprise Agrícola Chapi (grapes, asparagus, avocados, pomegranates), POMICA (pomegranates), AGUALIMA (cranberries, tangerines, avocados and asparagus), ASGLOBALFRES (mangos, mandarins, grapes, avocados, ginger and cranberries) and VISON’S PERU (cranberries, avocados,snow peas, pomegranates, citrus fruits, and mangos), the same companies that meet all the phytosanitary regulations demanded by the Asian nations and boast extensive experience in fresh food markets.

Peru has been taking part in this Asian trade fair for the last ten years, which has enabled it to penetrate this market with a number of products, including grapes, cranberries, avocados, mandarins and pomegranates, among others.

The Peruvian delegation enjoys the support of PROMPERÚ’s trade offices in Asia which work to increase the demand for Peruvian produce by opening up new markets by means of establishing strategic partnerships, signing new export protocols, and implementing tactical promotional campaigns aimed at both retailers and end consumers.

FIGURES

Peru is currently one of the world’s top ten suppliers of fresh fruit and vegetables. Asia is the third biggest market for Peruvian agri-food exports, accounting for 9% of the agri-food industry.

In recent years, products including cranberries, mangos, asparagus, citrus fruits and avocados have achieved phytosanitary certification in countries such as South Korea, China and Japan, leading to a greater demand for fresh produce from Peru in the Asian market. Between January and September this year, imports of fresh fruit and vegetables increased by 22% compared to 2019.

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Ecuador Exquisito 2.0

Ecuador Exquisito 2.0

As part of Ecuador’s participation as a Guest Country at Fruit Logistica, Ecuador Exquisito, an institutional brand for the promotion of the Premium export food and beverages sector of Ecuador, was presented through gastronomic tastings involving outstanding Ecuadorian and foreign chefs. Such promotional events are organised abroad in coordination with the network and commercial offices.

The renowned Ecuadorian chef Carlos Gallardo was together with the Vice-Minister of Export and Investment Promotion at the Ecuador stand on the last day of the fair, emphasising that this gastronomic promotion tool seeks to contribute to national exports by positioning the country’s products in recognised recipes that attract the interest of buyers, consumers and opinion leaders internationally.

Gallardo later demonstrated a dish made with typical Ecuadorian ingredients, an exquisite ceviche of white fish, shrimp and octopus with mango.

In 2019, five Exquisite Ecuador events were held in the cities of Beijing, Guatemala, Madrid, Toronto, Sao Paulo. Since its creation in 2014, 94 international gastronomic events have been held, with the participation of approximately 500 exporters.

Its web platform will allow Ecuador Exquisito to progress to level 2.0 to meet new actors interested in the country’s exportable offer from the sectors of:

– Aquaculture

– Agroindustry

– Processed foods

– Banana

– Cocoa

– Coffee

– Non-traditional fruits

– Fishing

This space will contain audiovisual materials linked to the official institutional accounts on social networks featuring the different initiatives of Ecuador Exquisito, as well as the testimonies of the participating chefs and the impressions obtained from buyers and potential investors during the events. Thus, Ecuador Exquisito can generate greater credibility and give potential buyers the opportunity to review the ingredients used in recipes prepared with Ecuadorian products.

Visiting the site, you can see a list of exporters from the participating sectors, previously validated by the institution to establish new commercial contacts with exporting companies that meet the criteria demanded by the international market.