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Matchmaking service for fresh fruit and vegetables

Matchmaking service for fresh fruit and vegetables © IPD


Import Promotion Desk will hold a IPD Virtual B2B Event Fresh Produce on the 10-28 May 2021. It also opens up new procurement markets for European buyers: mangos, papayas, pomegranates and avocados as well as ginger, turmeric, sweet potatoes and fresh herbs – these are just a few examples from the wide range of products offered by Import Promotion Desk (IPD). Due to the cancellation of the Fruit Logistica Special Edition, the Import Promotion Desk (IPD) – the initiative for import promotion – decided at short notice to present the diverse range of fresh fruits and vegetables from developing and emerging countries to European importers in individual video meetings.

Traders will have the opportunity to meet companies and get to know products from Colombia, Egypt, Ethiopia, Ecuador, Ghana, Peru and Ukraine. IPD’s free matchmaking services are open to all European importers: IPD experts match buyers from Europe with producers from developing and emerging countries.

Free Import Promotion Desk service

As an import promotion initiative, IPD supports importers in their sourcing, neutrally and free of charge. IPD connects them to selected producers of fresh fruit and vegetables who meet the GLOBALG.A.P. standards or the requirements of the EU organic label. The IPD companies are visited and carefully evaluated. In addition to certifications, IPD experts also consider criteria such as product quality, export capability and capacity. Even during the COVID-19 pandemic, IPD experts are in close contact with producers in partner countries and continue to screen exporters. This way, importers can be sure that they are dealing with reliable producers.

Virtual B2B Event Fresh Produce

In the context of the IPD virtual B2B event, IPD will present more than 30 carefully selected  companies. European importers will find, for example, mangoes, papayas and pineapples from producers in Ghana. Or grapes, oranges, lemons, strawberries and fresh herbs, spinach, peppers and garlic offered by suppliers from Egypt and Ethiopia.

The range of subtropical and tropical fruits is enriched by exhibitors from Ecuador, Colombia and Peru, such as passion fruit, pitahayas, bananas, physalis as well as avocados. In addition, companies from Peru offer sweet potato as well as fresh ginger and turmeric in organic quality. Producers from Ukraine present sweet potatoes, Hokkaido pumpkin, plums, peaches or blueberries.

A detailed overview of the companies and all products importers will find in the IPD company brochure here.

The participation in the IPD event is free of charge. Importers just have to follow these  steps:

  1. Get information about the IPD-approved companies in the IPD event brochure.
  2. Contact IPD Expert Sourcing + Markets Daniel Oppermann to arrange appointments.
  3. Meet the approved suppliers in individual online meetings. 
For more information contact: 
Daniel Oppermann
Expert Sourcing + Markets
T +49 (0) 30 590 099 575
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Fruit Logistica confident in Special Edition

FRUIT LOGISTICA shifts the date and adapts concept

Fruit Logistica’s Special Edition in May looks like being a popular event, with over 500 exhibitors registered by mid-January. Given the circumstances relating to the pandemic, the organisers have promised to be flexible and allow companies plenty of time to decide whether to take part in May.

It also promises to be a very international event with registrations from more than 50 countries, with the majority of exhibitors from Europe registered so far, especially Italy, Spain, the Netherlands, France, and Germany.

For retailers, Fruit Logistica has developed a buyer programme, offering a Covid-safe business lounge at which they can meet on site or online with their partners from the fresh produce industry. It also includes free use of matchmaking tools and free access to all relevant events on site and to the online conference programme. 

Meanwhile, digital resources are provided to complement the on-site experience and help attendees better plan their visit, connect with key industry players, and strengthen their business relationships. The digital package includes the online planning of business meetings, the online presentation of the participating companies, and the online presentation of the entire event programme. It is aimed at trade visitors and buyers who cannot attend on-site due to travel restrictions. They can get in touch with the exhibitors who will be there. 

As for Fruit Logistica 2022,  the on-site event is sure to be enhanced by plenty of innovative digital elements.

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Edeka to purchase 44 Real stores

Edeka to purchase 44 Real stores


The break-up of retailer Real continues, with Edeka set to complete the takeover of 44 Real stores, according to Lebensmittel Zeitung. Edeka is also in negotiations to acquire a further 28 stores in the future. In the meantime, Germany’s Federal Cartel Office, the Bundeskartellamt, has ruled that allowing Edeka to acquire the 28 stores would create significant competition concerns.

Since announcing the sale of its Real banner to the SCP Group in June 2020, Kaufland has acquired 92 stores, while Globus has gained a further 24, with negotiations on-going for the rest. In an attempt to maintain competition, especially at a local level, the Bundeskartellamt is requiring SCP to sell some of the Real stores to medium-sized retailers.


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Virtual programme of agri-food events in March

Virtual programme of agri-food events in March © Adobe Stock

© Adobe Stock


The 6th International Symposium on Horticulture in Europe (SHE) will take place virtually from 9-11 March 2021. The event will be held alongside the 5th International Humulus Symposium (IHS) and the 8th International Symposium on Human Health Effects of Fruits and Vegetables (FAV Health) and the Annual Convention of the German Society for Horticultural Science. 

The combined symposia theme ‘Advancing together: Enhancing quality of life through HortScience’ reflects the many exciting achievements in horticultural science for the benefit of societies of today and tomorrow that were realised through a strong academic – industry research partnership.

The 3-day event includes plenary presentations of world leading scientists, panel discussions with renowned companies, industry stakeholders and legislators, short oral and poster presentations on fundamental and applied research, exhibition of products and services. 

The symposia will provide a unique platform for moving onward together to advance progressive values and to build a brighter future for generations to come. Our common goals are to beautify the planet through horticulture and to secure safe, healthy and sustainably produced food for everyone.

The symposia are organised under the auspices of the German Federal Ministry of Food and Agriculture and the International Society for Horticultural Science.

The conference is organised by the staff of the Institute of Crop Physiology of Specialty Crops at the University of Hohenheim and INTERPLAN Congress, Meeting & Event Management AG, in close collaboration with the ISHS.

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Westfalia Fruit acquires Hausladen Fruchthandel in Germany

Westfalia Fruit acquires Hausladen Fruchthandel in Germany
Photo: Alk Brand, CEO Westfalia Fruit & Christoph Buchner, CEO Hausladen Fruchthandel

Acquisition of exotics supplier solidifies Westfalia’s European presence

January 22, 2021 – Leading multinational avocado specialist Westfalia Fruit has signed a deal, subject to merger control approval, to acquire a controlling interest in Hausladen Fruchthandel, a prominent family-owned fruit supplier headquartered in Munich, Germany.    

Founded in 1932, Hausladen has a strong presence in Germany with exotics such as avocado, mango, papaya and pomegranate as well as southern European produce. The company is also active in neighbouring markets including Austria and Slovenia. 

The deal is closely aligned with the vision of the Westfalia Fruit Group, which is to retain and expand its position as a global avocado market leader, and to create shareholder and other stakeholder value, including synergistic benefits across the Group’s integrated avocado value chain.

“Germany is the third largest retail avocado market in Europe which has strong potential for further growth,” comments Westfalia Fruit CEO Alk Brand. “Our presence in this country is key to penetrating the market, supplying key customers and solidifying our leading EU presence. It also provides an important platform for our key growers globally. We are excited to welcome Hausladen to our global family and recognise the considerable experience and standing of such a successful and respected operation.”

The founding family, including Andreas and Christoph Buchner, will remain in the business, with Christoph continuing as CEO of the German entity.

“Westfalia’s culture is a good fit for us,” notes Christoph, “particularly with their focus on putting ‘family first’. As a leading exotics importer, ripener, packer and distributor in Germany, we have developed a strong base of blue-chip retail customers and have enjoyed strong historic growth. This deal provides us with further growth opportunities to become the market leader in Germany and other targeted territories, and gives us access to an established and integrated supply chain with the capacity to expand.”

More information is available on both companies at and

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Fruit Logistica Special Edition 2021 well received by fruit and vegetable industry

Fruit Logistica Special Edition 2021 well received by fruit and vegetable industry © FRUIT LOGISTICA



Exhibitors who have not yet booked a stand and are interested in participating in FRUIT LOGISTICA SPECIAL EDITION 2021 can now register. “We are delighted to be able to invite more exhibitors to participate in FRUIT LOGISTICA SPECIAL EDITION 2021, to be held in May in Berlin. The strong demand from the global fruit and vegetable sector has highlighted the importance of a face-to-face event. There is a great desire to get new customers through face-to-face meetings and to strengthen existing relationships,” said Madlen Miserius, executive director of products at FRUIT LOGISTICA. “FRUIT LOGISTICA SPECIAL EDITION will allow us to do business in person, but it will also offer the possibility of establishing contacts in digital format to companies that cannot participate as exhibitors or specialized visitors in 2021.”

Exhibitors from the different sectors of the value chain, from fresh fruits and vegetables to packaging, logistics, seeds and fertilisers, greenhouse machinery and technology, and agricultural machinery can now register to participate in FRUIT LOGISTICA SPECIAL EDITION. The first registration phase, which closed on November 20, 2020, was reserved for exhibitors who had registered at FRUIT LOGISTICA. Today, 400 companies from 40 countries have already registered, including many reputable companies, such as KÖLLA, Port International, Rijk Zwaan, Hamburg Süd and KRONEN.

For Arno Überbacher, CEO of Evelina, direct exchange and business initiation are a priority: “Fruit Logistica has always been a key meeting point to strengthen our international business relationships, discuss matters of interest in face-to-face meetings and put in march new projects. This is why we look forward to participating in the special edition.”

Many other exhibitors agree that FRUIT LOGISTICA SPECIAL EDITION 2021 is the ideal platform for the presentation of news and innovations. “In these difficult times we remain true to our policy of continuous innovation. And, in 2021, there is no better place to show our classics and expose the novelties of the fruit and vegetable industry, both in person and in digital format, ”said Glenn Sebregts, head of the marketing department at BelOrta. Jérémie Chabanis, head of value chain for Europe, Africa and the Middle East at Syngenta Vegetable Seeds, agrees: “We are looking forward to participating in FRUIT LOGISTICA SPECIAL EDITION 2021. FRUIT LOGISTICA is a key platform in the industry to meet with the main international players in the fresh fruit and vegetable market, and allows us to present the latest innovations.”

The compact format of FRUIT LOGISTICA SPECIAL EDITION with turnkey exhibitor packages and the wide layout of the premises allow compliance with COVID-19 regulations, guaranteeing companies that exhibit the flexibility they need and helping them minimize risks, to which the current cancellation conditions also contribute, which offer free cancellation up to four weeks before the start of the event. The SPECIAL EDITION of FRUIT LOGISTICA is complemented with new content. Among other events, there will be a buyers programme, partnerships between like-minded companies and live broadcasts of the event programme.

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VSSE forced to cancel expoSE and expoDirekt 2020 trade fairs

VSSE forced to cancel expoSE and expoDirekt 2020 trade fairs

Due to a surge in Covid-19 infections across Europe and Baden-Württemberg now being declared a risk area, the Verband Süddeutscher Spargel- und Erdbeeranbauer e. V. (VSSE – Association of asparagus and strawberry growers Southern German) has had to cancel the two trade fairs expoSE and expoDirekt: The 25th expoSE – Europe’s leading trade fair for asparagus and berry production – and the 10th expoDirekt – Germany’s largest trade fair for direct agricultural marketing from November 18 to 19, 2020 at the Messe Karlsruhe (Karlsruhe Trade Fair Centre, Germany).

Simon Schumacher, VSSE board spokesman and organiser of the trade fairs, said: “We had done everything to ensure that our trade fair duo can take place successfully under Corona conditions. Unfortunately, the current situation forces us to cancel the fair after all. The countries from which our exhibitors and visitors come are increasingly becoming risk areas. The number of cancellations from exhibitors is increasing, our website recorded a sharp drop in access in October, which indicates a decrease in the number of visitors. Under these conditions, we can no longer guarantee the success of the trade fair duo with satisfied exhibitors and visitors.” 

The VSSE reimburses the exhibitors for the costs of services not provided. Visitors will be reimbursed the ticket costs. The next trade fair duo expoSE and expoDirekt will take place from November 17 to 18, 2021 at the Messe Karlsruhe (Karlsruhe Trade Fair Center) in Germany.

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FRUIT LOGISTICA shifts the date and adapts concept

FRUIT LOGISTICA shifts the date and adapts concept


FRUIT LOGISTICA SPECIAL EDITION will take place from 18 to 20 May 2021


Berlin, 12 October 2020 – FRUIT LOGISTICA will take place in 2021 as a Special Edition and is rescheduling to 18 to 20 May 2021 to host its trade show in Berlin. With the headline “Meet onsite. Connect online” the adapted concept focuses on business meetings and turn-key exhibition packages to maximize exhibitors’ flexibility and business opportunities.

“Covid-19 confronts us with challenges none of us can eliminate. So we’ve asked ourselves what do our clients need and what are the factors that we can control for them,” explains Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA. “Our approach is to enable our customers to better manage their risks and further increase their business opportunities. This is the guiding principle of FRUIT LOGISTICA SPECIAL EDITION 2021 in Berlin.”

With the event to be held in May it is more likely that a higher number of buyers from many parts of the world will be able to attend – further increasing business opportunities at FRUIT LOGISTICA SPECIAL EDITION 2021. Digital elements, including meeting functions and broadcasting of the conference program, provide additional solutions to participate and engage. The adapted concept based on turn-key exhibition packages fundamentally reduces investment and lead time for exhibitors. They can choose a package for three pre-defined stand sizes. Packages include the stand space, stand construction and robust internet access.

“With our adapted concept, we want to enable the global fresh fruit and vegetable industry to meet and reconnect in Berlin in 2021 in a safe environment,” Miserius comments. “While FRUIT LOGISTICA SPECIAL EDITION 2021 builds on a clearly reduced total space, it offers the opportunity for a maximum number of registered companies to showcase products onsite. The new format lowers the investment of our customers, allows time for decisions and also reduces the number of staff needed to be on their booth in Berlin. In other words, we provide a simple way to participate and give the industry much needed opportunities to meet buyers face-to-face.”

The FRUIT LOGISTICA team has already informed all exhibitors, and its global network of representatives covering over 150 countries is already getting in touch directly with the exhibitors. Information regarding the participation packages and further details will be available by 23 October 2020.

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Edeka to acquire remaining 10% stake in Netto

Edeka to acquire remaining 10% stake in Netto
© J. Triepke, Flickr


Edeka has bought the last 10% of Netto. As reports, the German supermarket giant already owned a majority stake in its discount chain, Netto Marken-Discount, with Tengelmann holding a 10% share. But now Edeka has assumed total control of the solidly performing discounter after signing a deal to purchase the remaining stake. The move indicates Edeka’s commitment to the profitable discounter segment and is in line with the trend towards consolidation in German retail. The deal will complete on 1st January, 2021.

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FRUIT LOGISTICA 2021: Madlen Miserius invites the fresh fruit and vegetable business to create a new global vision

FRUIT LOGISTICA 2021: Inspire by focusing on change and opportunity


Berlin, 24 July 2020 – At a time of unprecedented challenge, transition and reinvention, FRUIT LOGISTICA 2021 is focusing on change and opportunity. Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA, invites the fresh fruit and vegetable business to create a new global vision while meeting up in Berlin in February 2021.