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Ser.mac presents Daytona Blueberry

The Daytona blueberry grader has a versatile, low-impact feed-in and can be adapted to the different requirements of each client in terms of both   workloads and speed.

The new product that Ser.mac launched at Fruit Logistica 2016 in Berlin is called Daytona Blueberry.

It is an electronic grader specially designed for blueberries that provides accurate non-invasive sorting based on colour, diameter and quality.

Daytona Blueberry has a versatile, low-impact feed-in and can be adapted to the different requirements of each client in terms of both workloads and speed. The new Agrovision technology ensures uniform selection to meet the quality standards the market demands.

Daytona Blueberry is about to be launched on different markets with a highly innovative electronic system developed in-house.

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Unitec launches its new Unical_200 Cherry grader

Unitec’s quality sorting and grading systems (colour, shape, ripeness, degrees Brix, acidity, internal and external defects, etc.) guarantee a high level of accuracy and precision in fruit quality sorting.

The UNICAL_200 Cherry © is one of the innovations Unitec was presenting at Fruit Logistica 2016 in Berlin.

This electronic grader is designed for small, delicate products, particularly cherries and cherry tomatoes. Its technology is very powerful and highly sensitive. The grader is equipped with Cherry_Vision 2 for non-destructive detection of the external and internal quality of the cherries.

This is a highly innovative, versatile system that can be adapted to the different needs of each client. Unitec designs and manufactures 100% of its solutions in-house, specifically for each individual type of fruit, such as apricots, apples, kiwifruit, plums, blueberries, peaches and pears, as well as for other products.

Unitec’s quality sorting and grading systems (colour, shape, ripeness, degrees Brix, acidity, internal and external defects, etc.) guarantee a high level of accuracy and precision in fruit quality sorting. For instance, they make it possible only to select fruit that will withstand long journeys. As a result, the fruit can be sent successfully even to the most demanding and distant (and also most profitable) destinations, such as the Asian markets.

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VI.P focuses on technology in service of quality

Technology in service of quality: this is the great innovation that VI.P, the Association of Fruit and Vegetable Cooperatives of Val Venosta, presented at Fruit Logistica 2016 in Berlin.

Technology in service of quality: this is the great innovation that VI.P, the Association of Fruit and Vegetable Cooperatives of Val Venosta, presented at Fruit Logistica 2016 in Berlin.

“Last November,” said VI.P director Josef Wielander, “the GEOS cooperative commissioned a new, cutting-edge automatic warehouse, which will join the two others already in operation, MIVOR and TEXEL, and which will make it possible to optimise apple processing to the highest degree through complete automation of all processes, particularly passage through the calibration, treatment and packaging stages to ensure the high quality and freshness of the apples and allow more product categories to be managed simultaneously at a 5,000 ton capacity.”

Considerable volumes to back up a positive season

“The first months of sales,” said sales manager Fabio Zanesco, “have confirmed the anticipated results, with a good quality-price ratio. In fact, over recent days we have commenced sales of Pinova, which always garners more interest from Italian and European clients and consumers and which we expect to be available from the beginning of the season.”

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VOG celebrates the success of Envy

Thanks to an agreement signed with New Zealand’s ENZA, the distributor and holder of the trademark rights, VOG is Italy’s exclusive producer of the Envy apple, together with the second project partner in Alto Adige, the VI.P. Consortium.

VOG presented a great achievement at Fruit Logistica 2016: Envy.

Thanks to an agreement signed with New Zealand’s ENZA, the distributor and holder of the trademark rights, VOG is Italy’s exclusive producer of this apple, together with the second project partner in Alto Adige, the VI.P. Consortium.

The presentation at Fruit Logistica heralds a significant increase in production. “We have marketed the first significant Envy harvest,” said consortium director, Gerhard Dichgans, “and it has been a great success. The total volume was 600 tons, of which 300 were produced by us: 70% were positioned on the Italian wholesale market and the rest in Spain, with fantastic returns: a meaningful result, as we have never received such a unanimous response from wholesalers with any other variety.”

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Planasa succeeds with Adelita

Planasa at Fruit Logistica 2016: Hall 18, Stand A08

Planasa at Fruit Logistica 2016: Hall 18, Stand A08

Developed and registered by Planasa, the Adelita variety has become raspberry of the moment in Andalusia’s fields as well as worldwide.

The large, attractive fruit immediately stands out, and its great flavour has the perfect balance between acidity and sweetness. Moreover, this variety has a long commercial shelf life.

Adelita is the only “Primocaña” variety raspberry that enables growers to produce fruit throughout the winter in sunny climes such as Huelva or central Mexico, as well as in summer in the cooler northern European countries. Additionally, it should be noted that it is very easy to manage, as it provides high yields and is easy to harvest.

All these qualities make Adelita the favourite for consumers seeking superior quality 365 days a year. Currently, over 2,000 ha of Adelita are cultivated worldwide. For all these reasons, Planasa will be attending Fruit Logistica 2016 with a stand that is 100% Adelita.

“In just four years, Adelita as reach the top, a success that we want to share with our partners and customers,” said Alessandre Darbonne. 

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Summer Kiwi presents MERIS, the green kiwi in perfect shape

MERIS, the new green kiwifruit variety, will be revealed at the Fruit Logistica trade fair in Berlin at the SUMMERFRUIT stand, Hall 4.2 - C 05.

MERIS, the new green kiwifruit variety, is raising great expectations. Now due for launching in 2016, the first 50,000 plants of this excellent product will soon be marketed in Europe, undoubtedly with great success.

This varietal innovation was discovered in Verona in 2012. The result of a mutation of Hayward, while retaining the elongated shape typical of the variety, it is distinguished by having dry matter one point higher and a harvest period that begins 10 days sooner. The fruit is less acidic and has better dry matter content. Thanks to this combination of factors, MERIS has the best taste qualities around. It also resembles the Hayward in its high productivity and good resistance to cold storage.

Trials are already underway with experimental implants, with marketing of the first MERIS fruits scheduled for 2018.

This excellent fruit, whose harvest begins in mid-October, will be revealed at the Fruit Logistica trade fair in Berlin at the SUMMERFRUIT stand, Hall 4.2 – C 05.

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La Trentina offers more apples of top quality

During the 2015 harvest, the italian consortium La Trentina registered a 10% increase in tonnage compared to 2014.

During the 2015 harvest, the Italian consortium La Trentina registered a 10% increase in tonnage compared to 2014. “As of today, the results show that we’re heading in the right direction” said the general director, Simone Pilati. Not to mention that such positive results have taken place against a negative European background with a general decrease of 5%.

This outcome makes La Trentina very proud, as does the professionalism and experience of its associates and the particularly suitable soil where they operate in Trentino Alto Adige, in the north of Italy, which allows them to guarantee an excellent quality standard.

“Once again, the apples of La Trentina are top for quality: flavour, size and good colour” said Pilati. Future prospects entail applying the group´s strategy once again to diversifying the distribution channels, leveraging the wide range of action of the Consortium: 50% of production will be concentrated on the Italian market, while the remaining half will be earmarked for foreign countries such as Spain, North Africa or the Middle East, destinations that have become increasingly important from a strategic point of view.

La Trentina is now ready for the 13th Fruit Logistica. “The Berlin fair is an unmissable event for us,” said Simone Pilati, who underlined the international vocation of the Consortium. The event will be a strategic occasion to meet both new and well-established partners from over 40 foreign destinations where the group exports its fruits, and also to decide part of the annual commercial plan.

The Consortium awaits sector operators at the fair so they can get to know its wide variety of products: Golden Delicious, Gala, Red Delicious, Grany Smith, Morgenduft and Fuji. 

Consorzio La Trentina at Fruit Logistica 2016: Hall 2.2 – Stand D-02