Posted on

La Trentina focuses on optimism and quality

"Sometimes true innovation consists of succeeding in always guaranteeing the same level of quality.”

“The campaign is developing well thanks to a correlation between supply and demand, allowing our product to gain added value. All of our contacts these days points to this: the air we breathe is buzzing, it’s up to us now to transform this optimistic climate into reality.”

Those were the comments made by Simone Pilati, director general of the La Trentina consortium, during Fruit Logistica 2016, where the consortium’s apples once again featured: “For the thirteenth cycle in a row we are still in the same place: it’s become Trentina Square. The quantities are promising this year, and this is the first step in finding that balance between supply and demand, which will allow us to increase the value of our product,” Pilati said.

The success of these Trento apples has always been closely linked to the quality of the product and of the land: “The goodness of the apple,” Pilati concludes, “comes from the land. We represent Trento, with its natural, robust produce. Our fruit comes from one of the best locations in the world. Sometimes true innovation consists of succeeding in always guaranteeing the same level of quality.”

Posted on

La Trentina offers more apples of top quality

During the 2015 harvest, the italian consortium La Trentina registered a 10% increase in tonnage compared to 2014.

During the 2015 harvest, the Italian consortium La Trentina registered a 10% increase in tonnage compared to 2014. “As of today, the results show that we’re heading in the right direction” said the general director, Simone Pilati. Not to mention that such positive results have taken place against a negative European background with a general decrease of 5%.

This outcome makes La Trentina very proud, as does the professionalism and experience of its associates and the particularly suitable soil where they operate in Trentino Alto Adige, in the north of Italy, which allows them to guarantee an excellent quality standard.

“Once again, the apples of La Trentina are top for quality: flavour, size and good colour” said Pilati. Future prospects entail applying the group´s strategy once again to diversifying the distribution channels, leveraging the wide range of action of the Consortium: 50% of production will be concentrated on the Italian market, while the remaining half will be earmarked for foreign countries such as Spain, North Africa or the Middle East, destinations that have become increasingly important from a strategic point of view.

La Trentina is now ready for the 13th Fruit Logistica. “The Berlin fair is an unmissable event for us,” said Simone Pilati, who underlined the international vocation of the Consortium. The event will be a strategic occasion to meet both new and well-established partners from over 40 foreign destinations where the group exports its fruits, and also to decide part of the annual commercial plan.

The Consortium awaits sector operators at the fair so they can get to know its wide variety of products: Golden Delicious, Gala, Red Delicious, Grany Smith, Morgenduft and Fuji. 

Consorzio La Trentina at Fruit Logistica 2016: Hall 2.2 – Stand D-02