Posted on

Are South Koreans losing appetite for apples?

South Korea’s per capita apple consumption increased to 11.4 kilograms in 2015 from 7.5 kg in 2005, driven by the abundant apple crop (582,846 MT) and a growing public perception of apples as a healthy and nutritional fruit. However, since 2015, apple consumption has gradually decreased to 9.2 kilograms per capita due to increased competition with other imported fruits. In fact, between 2005 and 2015, South Korea’s fruit imports increased by 49% to 720,000 tons, following new FTAs with major fruit exporting countries such as Chile, the US, Australia, and New Zealand. 

As the ratio of small family (single or two family member households) increased steadily in recent years, food consumption trend also changed toward demand for more convenient and smaller packages of healthy and nutritional food products.

South Korea exports very few of its apples as domestic apple prices are more attractive to apple growers and demand remains strong. Currently, South Korean phytosanitary regulations do not allow fresh apple imports.

Posted on

Citrus losing primacy in global fruit trade

Citrus losing primacy in global fruit trade

As the fruit sector diversifies, citrus is coming to play a smaller role. While Spain dominates the citrus trade overall, African and South American countries are coming to play a greater role in certain regions.

Between 1980 and 2016, exported volumes of fresh fruit increased from 23 to 87.5 million tons (+193%). While the growth in total fruit exports (+280%) outstripped growth in production (155%), the opposite is the case when we look at the citrus category, where production increased by 139%, but exports only rose by 133%, from 6.9 to 16 million tons. The shrinking role that citrus has come to play in the global fruit trade is highlighted by the fact that its share of world fruit exports plummeted from 30% in 1980 to 18.5% in 2016.

 

Oranges and grapefruits
losing their shine

When we examine the breakdown of the world’s citrus trade, we find that oranges and grapefruits have seen their share drop, while soft citrus and lemons now play a larger role. While in 1980, orange exports accounted for 59% of all citrus exports, by 2016, their share had fallen to 43% (6.8 million tons). Over the same period, exports of grapefruit registered a fall in their category share from 12% to 7% (1.1 million tons in 2016). In contrast, soft fruits almost doubled their share of the category’s exports, rising from 15% to 31% (5 million tons in 2016). Similarly, lemons saw their share of citrus exports rise from 14% to 19% (3.1 million tons in 2016).

 

Spain dominates
citrus export markets

The world’s number-one citrus exporter remains Spain, but the picture has shifted somewhat over recent decades. Spain leads the way in exports of orange and soft citrus, and is second only to Mexico in lemon/lime exports. The Spaniards’ greatest rival is South Africa, with the major Southern Hemisphere player leading the way in grapefruit exports, ranking second in oranges, and fourth in soft citrus and lemon/limes. 

 

Leading orange exporters

In 2017, Spain, with 1.8 million tons, accounted for 27% of the world’s orange exports, well ahead of South Africa in second place, with 17% (1.2 million tons), followed by Egypt, with 10% (660,000 tons), Turkey, with 9% (621,000 tons), and the US, with 8% (570,000 tons), according to COMTRADE data. Spain dominates the world’s soft citrus category, too, accounting for 22% of all exports. Some way behind Spain lies China, in second place, with 10% (494,000 tons), followed by Turkey, with 9% (454,000 tons), South Africa, with 4% (201,000 tons) and Israel, with 2.6% (129,000 tons). 

 

Leading lemon/lime exporters

As for lemons and limes, in 2017, Mexico was the world’s largest exporter, with 24% of the market share (730,000 tons), followed closely behind by Spain (22%), with (690,000 tons), Turkey, with 15% (450,000 tons), and South Africa, with 9.5% (300,000 tons). The grapefruit segment sees South Africa out in front, with 20.5% of global exports (227,000 tons). The other major grapefruit producers are all in the Northern Hemisphere. Close behind South Africa comes China, with 17.5% (192,000 tons), followed some way back by Turkey, with 11.5% (127,000 tons) and the US, with 7.7% (85,000 tons).

 

The surge of
South American citrus

In recent times, South American producers have grown in prominence in the global citrus trade. Peru’s citrus exports have rocketed 380% in the last decade, while Chile’s are up 200%. Meanwhile, Egypt and Pakistan recorded 175% rises, and China and Turkey’s citrus exports have doubled. In volume terms, Turkey has seen the largest rise over the last ten years (+800,000 tons), followed by Spain, Egypt and China (+450,000 tons). 

 

Europeans prefer oranges,
Japanese prefer soft citrus

Demand for citrus varies greatly from region to region. The EU has the largest per capita consumption of oranges (8kg per year), while the Japanese consume less than 1kg per year on average, according to Freshfel data. However, in terms of soft citrus, the Russians (5.8kg) and the Japanese (5.2kg) lead the way, while Europeans consume just 4.6kg per capita. The North American consume the most lemons, with Canadians purchasing 2kg and US consumers 1.9kg of the fruit each year. As for grapefruit, Canadians once again lead the way alongside EU consumers (1.04 kg), with Russians consuming just 0.4kg of the fruit each year.

 

Russia is world’s number-one
citrus importer

EU countries import the largest volumes of citrus (including intra-EU trade), accounting for 45% of the world’s imported citrus volumes. However, the single country that imports the largest volumes of citrus is Russia (9.6%). While demand for citrus is growing worldwide, the picture is varied in different regions of the world. If we compare the 2005-07 average total citrus import volumes with the 2015-17 average, we find that the greatest proportionate increases have been recorded in Middle Africa (+1461%), Southern Asia (+372%), and Central Asia (+304%). In volume terms, over this ten-year period, demand for citrus has risen most in the EU (6.5 to 7.2 million tons, +10%), followed by Russia (1.0 to 1.5 million tons, +54%), North America (0.94 to 1.46 million tons, +55%) and Eastern Asia (0.86 to 1.1 million tons, +29%).

 

Chinese market dominated
by soft citrus

As the world’s largest citrus market (34 million tons), it is worth examining trade data for China. The Asia giant produces 34.1 million tons of citrus for the fresh market, of which soft citrus represents 62%, oranges comprise 21%, grapefruits account for 13%, and lemons constitute 4%. China is a net exporter of citrus (933,000 tons shipped abroad in 2017), with the main destination markets being Vietnam (17.6%), Russia (16.4%), Thailand (14.8%), the EU (11.8%) and Malaysia (10.6%). China’s imports of fresh citrus have steadily increased over the past ten years, from 560,000 tons, in 2008, to over 1 million tons in 2016. The main overseas source of citrus for the Chinese market is South Africa (35.9%), followed at some distance by the US (19.7%), Egypt (17.4%) and Australia (14.7%).

 

EU looks to South Africa
for citrus imports

Turning to the EU citrus market, the Europeans consume 11 million tons of citrus. Oranges account for 57% of the total (6.2 million tons), soft citrus represent 28%, lemons constitute 11%, followed by grapefruit (3%), and lime (1%). While citrus imports from outside the EU have fluctuated over the past ten years, largely in line with variations in European crops, they have tended to remain between 2 and 2.4 million tons per year. The major source of non-EU citrus is South Africa (653,000 tons), followed by Egypt (331,000 tons), Argentina (221,000 tons), Morocco (204,000 tons) and Turkey (186,000 tons). The share of non-EU imports represented by lemons (17%), grapefruit (14%) and limes (6%) is greater than their share of intra-EU trade, while the reverse is the case for oranges (42%) and soft citrus (21%).

 

Russia and the Gulf record
rises in citrus imports

Russia’s fresh citrus market consisted of 3.9 million tons of fruit in 2017. The category is divided between oranges (37%), satsumas (30%), lemons (14%), clementines (12%) and grapefruit (7%). The country’s citrus imports climbed steadily between 2004 and 2013 (from 0.82 to 1.68 million tons), before falling off slightly. The major supplier of citrus to the Russian market is Turkey (38%), followed by Egypt (16%), Morocco (15%), South Africa (9%) and China (8%).

Taking the Gulf market as a whole, citrus consumption climbed steadily between 2012 and 2016 (from 1.6 million tons to 1.9 million tons), before dropping off slightly in 2017 (1.68 million tons). The main suppliers of fresh citrus to the Gulf in 2017 were Egypt (525,000 tons), South Africa (430,000 tons), Turkey (120,000 tons), Pakistan (110,000 tons), Lebanon (47,000 tons) and Spain (43,000 tons).

Posted on

Romanians spend largest share on food and beverages

Romanians spend largest share on food and beverages, ct. Eurostat

 

EU consumers spent 12.1% of their total expenditure on food and non-alcoholic beverages, amounting to over €1.047 billion (or 6.6% of EU GDP), according to Eurostat data. Food and beverages ranks as the third largest category of household expenditure after ‘housing, water, electricity, gas and other fuels’ (24.0%), and ‘transport’ (13.2%). Romania is the country with the highest proportion of household expenditure on food and non-alcoholic beverages (27.8%), followed by Lithuania (20.9%) and Estonia (19.6%). The lowest proportions were recorded for the United Kingdom (7.8%), Ireland (8.7%), Luxembourg (9.1%) and Austria (9.7%).

Between 2008 and 2018, the share of total household expenditure on food decreased or remained stable in most EU Member States where 2018 data is available. The largest decrease was recorded in Lithuania (from 24.8% of total household expenditure in 2008 to 20.9% in 2018, or a fall of 3.9 percentage points), followed by Poland (-3.4 pp) and Malta (-3.0 pp). In contrast, household expenditure on food increased in 10 EU Member States where 2018 data is available. The largest increase was recorded in Czechia and Slovakia (both +1.4 pp), the Netherlands (+1.0 pp) and Hungary (+0.8 pp).

Posted on

64% of Europeans eat fruit at least once a day

A study has found that in 2017, 27% of Europeans ate fruit at least twice a day. A further 37% of the EU population ate fruit once a day and the remaining 36% ate fruit either less frequently or not at all during a typical week. A slightly smaller proportion (23%) of the EU population ate vegetables at least twice a day, and a slightly higher proportion (40%) ate vegetables once a day.

Among the EU Member States, the Italians and Portuguese had the highest daily intake of fruit (85% and 81% of the populations respectively). The three Member States with the lowest daily intake were Latvia (35 %), Bulgaria and Lithuania (both 37%).

As for vegetable consumption, Ireland and Belgium had the highest proportion of the population who ate vegetables at least once a day (both 84%). Five Member States recorded lower than 50%: Hungary (30%), Romania (41%), Latvia (44%), Lithuania and Bulgaria (both 45%). 

Posted on

French consumption of fresh produce falls while expenditure rises

French consumption of fresh produce falls while expenditure rises

The average amount spent by French households on fruit and vegetables increased by 0.9%, from €407.5 to €411.3 between 2017 and 2018. This increase is due to the average price rise of 4.6% for the 4th consecutive year, according to the Kantar report published by FranceAgriMer. By contrast, the average quantity purchased over a year has decreased from 168.3kg to 162.4kg. The price rises concern fruit the most (+5.1%), from €2.42 to €2.55/kg. “This increase is most noticeable in metropolitan areas, where average purchase prices have risen 10.4% year on year,” according to the report. The highest price increases were for apples (+12%) and kiwi fruit (+16.1%). The quantity of fruits purchased in a year fell by 3.6% to 82.3kg per household. Meanwhile, vegetable prices rose by 4.1% year-on-year, while sales volumes fell 3.4% to 80.1kg per household. Cauliflower (+15.4%), cucumber (+14.5%) and carrots (+21%) experienced the largest price increases.

Posted on

Drop in Belgians’ consumption of fresh vegetables

vegetales belgas

Belgians are consuming fewer fresh vegetables but slightly more fresh fruit. According to data from the market research agency GfK Belgium, the average Belgian purchased 38 kg of fresh vegetables in 2017 – 1kg less than in 2016. Average vegetable prices were higher, which meant that overall spending on vegetables remained stable. Fruit consumption climbed slightly, from 46.6 to 47 kg per capita. With fresh fruit prices being 4% higher last year, spending on fruit grew by 5%. Consumption of organic vegetables and fruit continued to increase – half of Belgians now buy biofruit. However, the growth has slowed down from previous years.
Belgian’s favourite vegetable remains the tomato, closely followed by the carrot. While apples are still the county’s favourite fruit (especially the Jonagold variety), consumption has fallen and bananas are making up ground on them. Strawberries too saw increased consumption in 2017.
In terms of distribution, the picture changed very little. Although DIS 1 remains the market leader, its share fell slightly, from 49% to 48%, followed by hard discount (24%), and neighborhood supermarkets, whose market share rose from 14% to 16%.

Posted on

Europeans still not eating enough fruit and veg, warns Freshfel

mixed fruit veg - Edited

The latest edition of the Freshfel Consumption Monitor shows consumption in the EU-28 stands at 341.82 g/capita/day of fresh fruit and vegetables in 2013. That’s up slightly – by 5.6% – on 2012, but down 1.9% on the average for the last five years (2008-2012).

But moreoever, EU-28 consumption remains under the minimum threshold recommended by the World Health Organization (WHO) of 400 g of fruit and vegetables a day.

In a press release, Freshfel – the European Fresh Produce Association – also said out of the 28 Member States of the European Union, only six are able to meet this level of consumption.

Fruit consumption up 10% on last year, but down 1.5% on average for last five years

While the average aggregate consumption of fruit of vegetables in the EU stands at 341.81 g/day in 2013, fruit consumption reached 188.60 g/capita/day. This is 10.1% more than in 2012, but still 1.5% less than the average of the years 2008-2012. In regard to vegetables, the per capita consumption in 2013 stands at 153.22 g/capita/day, corresponding to an increase of 0.5% compared with 2012 and of 2.3% compared with the average of the previous five years.

Freshfel general delegate Philippe Binard said that the moderate increase in 2013 is a positive signal, but the market and economic situation in 2015 remains challenging for different reasons. “The continuous low consumption makes it urgent to continue to stimulate fresh fruit and vegetable consumption,” he said.

Call for efficient EU tools

Freshfel said it remains adamant in its demand for a coherent EU policy to enhance healthy eating habits for European consumers, including a resourceful and flexible fruit and vegetables school scheme, and a reinforced EU promotion policy for agricultural products.

“While the consumers are usually aware of the multiple benefits and assets of fresh fruit and vegetables, they unfortunately do not convert this knowledge into concrete consumption decisions. Efficient EU tools could help filling this gap,” Binard said.

Freshfel Europe encourages the sector to move forward and highlight the unique features of fresh produce, such freshness, diversity, taste but also fun, pleasure, and convenience. Freshfel is also committed to obtaining better knowledge of the European consumers to better match their expectations,

The Freshfel Consumption Monitor analyses the production, trade and consumption trends for fresh fruit and vegetables in the EU-28.

Read more here.

Posted on

Spain’s 5 al día targets future fruit & veg consumers

5aldia

Spain’s 5 al día (5 a day) association – which promotes daily fruit and vegetable consumption – put increased focus on creating healthy food habits among children last year.

At its annual general meeting in Madrid last week the non-profit presented figures showing fruit and vegetable consumption in Spain is below that recommended by the World Health Organisation. WHO advises at least 600g/person/day but current consumption in Spain averages just 400g, it said, and it is the country’s over-50s population that eats the most fruit.

“That’s why, in 2014 we put special emphasis on creating healthy consumption habits among children, the consumers of tomorrow, in the actions and promotions carried out by the association,” said 5 al día director Nuria Martínez Barea.

Among such initiatives, the non-profit organisation has developed a play for children titled “The Magic of Fruit and Vegetable” (“La Magia de Las Frutas y Hortalizas” in Spanish) and is rolling out the Frutoteca, a fruit and vegetable learning centre designed for children.

Frutoteca.png

It has also developed various TV spots featuring children, held competitions, and has a school programme that last year reached 332 education centres and more than 70,000 children.

According to 5 al día, the latest data from the Spanish Government’s Consumer Food Panel shows:

Average annual per capita household consumption
Fruit 101 kg
Vegetables 63 kg
Potato 23 kg
Total fruit and vegetables 187 kg

It said Spain produces more than 24 million tons of fruit and vegetables – making it Europe’s second biggest fruit and vegetable grower and the sixth biggest globally.