The objective of the new campaign is to publicise and divulge the intangible assets that are managed by the company, which, to a great extent, benefit the plant breeders and master licensees of plant varieties.
Being able to rely on CVVP to manage the plant varieties, not only means having the support, the backing and the personalised help of a consolidated company, which has experience in the sector. As it conveys through its new campaign, it also means growing in talent, distinction and ambition.
Under the slogan, ‘Join us. Grow with us’, CVVP promotes growth and gives its potential members the opportunity to join a strong community of plant breeders and experts, to attain the same objective: be successful in managing their plant varieties.
A ring of leaves has been chosen for the image of the campaign to convey unity, protection and the on-going evolution of the company and it appears on all the promotional gifts, leaflets, letters and packaging that are included in the campaign.
The Compañía de Variedades Vegetales Protegidas has managed famous varieties such as Nadorcott, m7, the Summer Prim lemon and the Leanri mandarin for years. One of the latest additions is the Kibi brand, with red and yellow kiwi varieties.
With passion, experience and responsibility in terms of agricultural sustainability and food safety, CVVP demonstrates its know-how and ability to manage new plant varieties. Its new campaign helps consolidate it as being the protective framework and the connecting point between professionals and experts of the fruit and vegetable sector, to be successful in the development and renewal of plant varieties.