After successful trials in 2021, Cosmic Crisp apples have finally landed in the European market. The great success in recent years in the US is now set to be repeated in Italy, Spain, Germany, Scandinavia and the UK thanks to the VOG and VIP consortia, which grow the variety in the South Tyrol.
“We were thrilled to launch the first major campaign for this heavenly apple, which offers a unique pleasure with every bite, an intense emotion as big as the sky,” said Hannes Tauber, marketing manager at the VOG Consortium.
“Indeed, ‘Heavenly pleasure’ is the slogan of the communication campaign that introduces stores to the unique pleasure that Cosmic Crisp® brings with every bite.”
The apple enters the market in the second half of the season. With this year’s output of 1,200 tons, Cosmic Crisp will be stocked in fruit and vegetable aisles from February to April. In the future it will cover the sales season until July.