The new red apple produced by the VOG Consortium has made its debut in Europe and has been trialled for the first time in Asia and the Middle East. Easy to hold and great-tasting, it is ideal as a snack and is also suitable for marketing in the second half of the apple season.
Tue 12/04/2022 by VOG
Stemilt Growers LLC.
After successful trials in 2021, Cosmic Crisp apples have finally landed in the European market. The great success in recent years in the US is now set to be repeated […]
Tue 22/03/2022 by Richard Wilkinson
Grown and distributed in Europe exclusively by the VOG and VIP consortia, this new apple will reach an output of around 1,200 tons this year. A new generation of apples set to rapidly develop.
Mon 28/02/2022 by Cosmic Crisp®
There is time until March 31 to participate in the international initiative that rewards the best exhibitions dedicated to apples conceived by retailers, wholesalers, and supermarkets.
Fri 11/02/2022 by VOG
The Daughter of the Alps communication campaign focused on the four seasons continues. For three weeks, apples on sale all over the world will features a special sticker with a winter- themed artwork.
Mon 10/01/2022 by VOG
VOG is celebrating 25 years of the Marlene® brand and the start of the new season with an outdoors initiative dedicated to the colours of autumn.
Fri 10/12/2021 by Gabriele Orsi
The famous “Pink Tide” returns to the streets of 8 Spanish cities participating in the “Women’s Race”, the non-competitive solidarity race. This year’s event is once again supported by Marlene®, […]
Thu 25/11/2021 by Fruitecom - Translation Richard Wilkinson
Early season results of the South Tyrolean Consortium at the Madrid trade show. New Marlene® campaign dedicated to the 4 seasons also presented to the Spanish public. (Bolzano, 08 October […]
Thu 14/10/2021 by VOG
A new TV commercial and a campaign packed with initiatives reveal how the unique climate of South Tyrol – Südtirol and the changing seasons make the ‘Daughters of the Alps’ […]
Thu 23/09/2021 by VOG & FRUITECOM
The first ever European-grown crop of Cosmic Crisp, Giga and RedPop will be marketed in early 2022. Two Italian companies from Alto Adige, VOG and VIP, will market Cosmic Crisp […]
Tue 31/08/2021 by Richard Wilkinson