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VOG
From the Aroma Wheel to the apple in haute cuisine: with new promotional materials and the collaboration of three-Michelin-starred chef Norbert Niederkofler, the daughter of the Alps is continuing its journey towards a new way of presenting the apple category
Thu 11/05/2023 by VOG - Marlene®
Macfrut: VOG’s previews of the coming apple season
The Consortium’s 10,000 hands are preparing for the 2023 harvest: high-quality apples available 12 months a year supported by extensive, distinctive marketing campaigns with a focus on positioning.
Mon 08/05/2023 by VOG Consortium
VOG Organic apples at Biofach, positive expectations for the beginning of 2023
With its wide assortment of varieties and brands, the Consortium has the right apple for every need 12 months a year. The season has kicked off for the organic versions of Cosmic Crisp®, RedPop® and Giga®, three latest-generation apples already popular with many consumers.
Thu 23/02/2023 by VOG
VOG: Optimism for the second part of the apple season
The assessment from Fruit Logistica: moving toward market stabilization. The Consortium’s apples debut in Taiwan as marketing of Cosmic Crisp®, RedPop® and Giga® gets underway.
Fri 10/02/2023 by VOG
Winter, Marlene® sponsors mountain sports
The brand will be supporting the Ski World Cup and Biathlon champion Dorothea Wierer. The marketing activities for the winter season also include campaigns in Italy, Sweden and Norway.
Wed 25/01/2023 by VOG
VOG annual report: results satisfactory despite the difficult season
The General Meeting of the Terlano Consortium re-elects Georg Kössler as Chairman.
Tue 10/01/2023 by VOG
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Export, organic and apple expertise: five fairs in a month for VOG
Between November and December, the South Tyrolean Apple Growers’ Consortium is participating in a comprehensive selection of some of the world's most important trade fairs
Mon 05/12/2022 by VOG
Yello®, the new yellow apple returns to the market
High expectations among the VOG and VIP Consortia for the apple discovered in Japan and grown in South Tyrol - Südtirol: a distinctive fruit that has won over the most demanding customers and consumers
Mon 28/11/2022
Organics powering Italy’s apple production
Prognosfruit estimates an Italian apple crop of 2.15 million tons in 2022-23, up 5% from the previous season. Among the producer regions, a little ground has been lost by Trentino (-1%) and Alto Adige (-3%), while all the other regions are growing, especially Piedmont. But the emphasis this year is shifting towards organic, with a crop expected to reach 200,000 tons (+4%), equal to about 9% of the total supply.
Sun 20/11/2022 by Gabrielle Orsi
Celebrity Chef Norbert Niederkfoler joins Marlene® to promote the art of apple cuisine
The new campaign of the Daughter of the Alps apple will include a structured high-profile partnership with the “Alpine cuisine” chef, combining place of origin with international scope, taste and sustainability, culture and seasonality.
Wed 07/09/2022 by VOG
VOG, 2022 crop slightly smaller, increase for new varieties and organic apples
Estimates for the start of the season: plentiful quantities in Europe, a fall in consumption and high costs will affect the early months of the sales campaign. The Consortium comes to the markets with strong variety renewal and its new Home of apples positioning.
Wed 31/08/2022 by VOG
VOG becomes home of apples, a new consortium concept launched
Origin, expertise, sustainability, products and brands are the elements that make up the VOG of tomorrow: a home where you can find the right apple and the sector’s leading experts
Mon 01/08/2022 by FRUITECOM
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