In total, the French supermarket chain has more than 400 organic farming and livestock references, sold under the Carrefour Bio brand. In 2020 alone, Carrefour Bio launched 157 new products. In addition, and to promote both the production and the consumption of these types of articles, Carrefour develops a series of initiatives such as the elimination of VAT on fresh organic products and collaboration with Spanish farmers to develop these products.
Carrefour has maintained at all times its commitment to sustainable development in the production and distribution of these products. It has also reinforced the commitment to local producers, since it also relies on the transformation of its production model. The purpose is none other than to promote the importance of the ecological world in the current food environment, as well as to help adapt new consumption and living habits that are more respectful with the environment.
It was in 2017 when Carrefour opened the first supermarket of a distribution chain dedicated exclusively to the commercialization of organic products. A pioneering event that took place in Madrid’s Velarde street and that continued with three other Carrefour Bio: another in Madrid, in the Corredera Baja de San Pablo, and two in Barcelona, in Carrer de Sants and Travessera de Gracia.
Carrefour’s Soft Bio range contains items made entirely with raw materials from organic farming and of natural origin. All of them under the Eco Cert Cosmos Organic seal, which certifies that it has been made following ecological production processes, with respect for biodiversity, with a responsible use of natural resources and recyclable packaging.